Demandez une démo

Demo Form

En savoir plus sur notre politique de confidentialité et les options liées à votre pays ou région.

SOLUTION POUR LES ENTREPRISES DE BIENS DE CONSOMMATION Transformer l'expérience produit

Interagissez directement avec des milliers de clients pour les fidéliser, leur offrir les meilleurs produits et services et améliorer leur expérience à chaque point de contact.

CPG-header

Les entreprises de biens de consommation choisissent Alida pour :

01_cpg_icon

Améliorer l'expérience client

Au delà du produit, proposez une réelle expérience d'achat adaptée à chaque segment

02_cpg_icon

Optimiser les campagnes marketing

Utilisez la segmentation pour faire des ciblages pertinents et délivrer le bon message au bon moment

03_cpg_icon

Innover et co-créer des produits

Développez de nouveaux produits et packagings en collaboration avec vos clients

04_cpg_icon

Défendre votre emplacement dans les rayons

Obtenez des insights pour justifier d'un meilleur emplacement dans les rayons

Ils nous font confiance

Êtes-vous prêt à collaborer avec vos clients ?

4-8%

Les entreprises qui excellent dans l'expérience client augmentent leurs revenus de 4% à 8% par rapport à leur concurrents.

6-14%

Parce que proposer une expérience de qualité en complément du produit permet d'augmenter le taux de fidélisation, de convertir vos clients en ambassadeurs de marque, et d'augmenter leur valeur vie de 6 à 14 fois.

Etude "The five disciplines of customer experience leaders" réalisée par Bain & Company

Recueillez des insights client exploitables sur l'évolution des préférences des consommateurs

L'équipe qui gère la communauté Red Bull Shopper Insights opérée par la solution Alida Sparq permet à leurs commanditaires internes et à leurs partenaires commerciaux de mieux comprendre le comportement des acheteurs.

 

L'expertise Alidapour les entreprises de biens de consommation

Grâce à une approche unique basée sur la relation client, la plateforme Alida Sparq permet aux entreprises de biens de consommation de :

Accéder à des clients difficiles à impliquer

Interagissez directement et à la demande avec des milliers de clients à travers une insight communauté en ligne, sécurisée et qui respecte les exigences du RGPD.

Collecter des insights clients en continu

Combinez vos connaissances clients et les insights recueillies pour prendre des décisions basées sur les données en quelques heures plutôt qu'en jours ou semaines.

Donner du contexte aux données existantes et silotées

Connectez les insights à votre système d'information entreprise pour identifier des axes d'amélioration et personnaliser votre message.

Axer vos prises de décision autour du client

Créez un espace ouvert, centralisé et sécurisé afin que les informations historiques des clients soient mises à la disposition des décideurs lorsqu'ils en ont besoin.

“En collaborant avec les membres de notre communauté Cabot Insiders, nous avons pu conserver l'emplacement de nos yaourts dans les rayons frais chez notre principal distributeur. La rapidité des résultats ainsi que la communication directe avec les consommateurs et leur affinité avec la marque Cabot ont contribué à fabriquer notre packaging et à économiser notre espace de stockage. Il existe de nombreuses opportunités pour nous aider à faire progresser notre entreprise avec ce dispositive agile.”

KURT WEBER, SVP SALES, CABOT CREAMER

Les insights clients recueillis avec Sparq permettent de :

Améliorer la satisfaction client

Diagnostiquez les sources d'insatisfaction et lancer une action ciblant certains segments pour mieux les comprendre.

Kimberly-Clark a amélioré la fidélisation client grâce un véritable dialogue établie entre la marque et le client.

Accélérer l'innovation

Co-créez et testez des produits et des concepts avec des clients très engagés pour bien comprendre leurs besoins.

L'entreprise Carman’s a accéléré le recueil d'insights pour influencer plus de 95% des décisions en moins d'un an.

Améliorer l'efficacité des campagnes marketing

Validez les campagnes auprès des clients avant de les lancer.

Après avoir travaillé avec les membres de leur insight communauté pour optimiser une campagne, elle est devenue l'une des publicités télévisées les plus réussies de Tip Top , générant 3,6 millions de dollars de ventes unitaires supplémentaires.

Augmenter les revenues

Alignez les services et offres pertinents sur des segments de clientèle mieux compris.

Red Bull a pu observer une croissance de 4% dans une catégorie de produit alors mature sur le marché.

Dispositif privé et sécurisé pour les entreprises de biens de consommation

De nombreuses entreprises de biens de consommation font confiance à Alida en matière de sécurité et de confidentialité puisque Alida Sparq est conforme :

GDPR-icon

au RGPD (pour l'Europe)

CCPA-icon

au CCPA (pour les US)

SOC2-icon

au SOC2

Téléchargez la datasheet Sécurité
(en anglais)

Consultez nos ressources

Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

customer-experience
retail
product-experience
brand-experience
How Virgin Money UK Listen and Respond

How Virgin Money UK Listen and Respond

to Rapidly Changing Customer Needs in the Age of Coronavirus

customer-experience
financial-services
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

customer-experience
media-entertainment
Don't Fall Behind

Don't Fall Behind

Optimize Your CX Program and Stay Connected to Your Customers

customer-experience
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

customer-experience
financial-services
product-experience
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

customer-experience
employee-experience
user-experience
brand-experience
Driving Business Value

Driving Business Value

What Can CX Do For You?

customer-experience
4 Pillars of Customer Experience Management Value

4 Pillars of Customer Experience Management Value

customer-experience
Be the Player

Be the Player

How Gamesys Puts Themselves in the Shoes of Their Players

media-entertainment
Activating the Community

Activating the Community

Making CX an Organization-wide Priority

customer-experience
Insights in 2020

Insights in 2020

technology
user-experience
Building an Agile Insight Engine

Building an Agile Insight Engine

customer-experience
Proving the Value of Insights During Covid-19

Proving the Value of Insights During Covid-19

brand-experience
CX: Market Researchers' Top Priority for 2021

CX: Market Researchers' Top Priority for 2021

Greenbook Webinar

customer-experience
World Class Insights

World Class Insights

12 Tips for Marketing Research and Insight Pros

customer-experience
What Is Customer Experience Management?

What Is Customer Experience Management?

customer-experience
The Ultimate Guide to Insight Communities

The Ultimate Guide to Insight Communities

customer-experience
Customer Centricity: The Definitive Guide

Customer Centricity: The Definitive Guide

customer-experience
Sprint in the Right Direction

Sprint in the Right Direction

How CXM Drives Year-Round Growth in the Tech Industry

customer-experience
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

customer-experience
How to Make Smarter, Consumer-Obsessed Decisions

How to Make Smarter, Consumer-Obsessed Decisions

customer-experience
Keeping Customer Insights Flowing Through 2020 & Beyond

Keeping Customer Insights Flowing Through 2020 & Beyond

customer-experience
media-entertainment
brand-experience
B2B2C Community

B2B2C Community

The Opportunities & Challenges Building a Community of your Customer's Customers

customer-experience
retail
cpg
The Prescription for Success

The Prescription for Success

How to Take Your Organization From “I Think” to “I Know”

health-care
patient-experience
Using Insights to Stay Ahead of Trends & Competitors

Using Insights to Stay Ahead of Trends & Competitors

customer-experience
retail
Advertising Insights from COVID Challenges

Advertising Insights from COVID Challenges

media-entertainment
brand-experience
7 Ways to Lead in a Crowded Streaming Media Market

7 Ways to Lead in a Crowded Streaming Media Market

customer-experience
media-entertainment
user-experience
Why Should Your Customer Advisory Board Go Digital?

Why Should Your Customer Advisory Board Go Digital?

customer-experience
technology
product-experience
7 Questions Every Company Must Ask When Building an NPS Program

7 Questions Every Company Must Ask When Building an NPS Program

customer-experience
brand-experience
Prioritizing Patient Experience

Prioritizing Patient Experience

customer-experience
health-care
Using Insights to Stay Ahead In An Oversaturated Market

Using Insights to Stay Ahead In An Oversaturated Market

A Fireside Chat with Sky Betting & Gaming

customer-experience
media-entertainment
6 Tips to Increase Member Hub Engagement with Penn Lottery

6 Tips to Increase Member Hub Engagement with Penn Lottery

customer-experience
media-entertainment
7 Benefits of Going Digital with Your Customer Advisory Board

7 Benefits of Going Digital with Your Customer Advisory Board

customer-experience
CX Lessons from Social Insects to Drive Business Change

CX Lessons from Social Insects to Drive Business Change

The Bees Have It

customer-experience
Alida Activate: Spring Edition

Alida Activate: Spring Edition

Put Your CX Strategy into Action

customer-experience
The Business Case for Consolidating Survey Solutions

The Business Case for Consolidating Survey Solutions

customer-experience
A Retailer's Blueprint for a Better Digital Commerce Experience

A Retailer's Blueprint for a Better Digital Commerce Experience

customer-experience
Engagement in Action

Engagement in Action

8 Best Practices for Increasing Member Hub Engagement

customer-experience
Digital Insight Community Handbook

Digital Insight Community Handbook

10 Essential Actions for a Successful Community

customer-experience
7 Steps to Drive Retail Growth

7 Steps to Drive Retail Growth

And Embrace Evolving Customer Behaviors

customer-experience
retail
COVID-19 Drives Consumer Focus in Healthcare & Insurance

COVID-19 Drives Consumer Focus in Healthcare & Insurance

customer-experience
health-care
Rethinking Employee Experience

Rethinking Employee Experience

in the New World of Work

employee-experience
Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights

Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights

customer-experience
A Passionate Audience: Streaming to Modern Viewers

A Passionate Audience: Streaming to Modern Viewers

customer-experience
media-entertainment
CX Trend Review

CX Trend Review

What Worked, What Didn't, and Where We Go from Here

customer-experience
The Alida 2021 Global Trends Report: Customer Experience

The Alida 2021 Global Trends Report: Customer Experience

Insights on Consumer Attitudes, Expectations, and Buying Behavior

total-experience-management
Alida Activate Fall '21

Alida Activate Fall '21

On-Demand Access

customer-experience
product-experience
brand-experience
total-experience-management
Making Better Business Decisions:

Making Better Business Decisions:

How to Get Agile Customer Insights to Decision Makers

total-experience-management
How to Do Really Great Video Research

How to Do Really Great Video Research

with Channel 4 and Verve

customer-experience
retail
Proritizing Employee Experience

Proritizing Employee Experience

to Attract and Retain Top Talent

employee-experience
The Product Leader's Guide

The Product Leader's Guide

Alida Total Experience Management

product-experience
Your Customers Have Changed, Your Approach to CX Must Change Too

Your Customers Have Changed, Your Approach to CX Must Change Too

customer-experience
Keeping Customers Highly Engaged

Keeping Customers Highly Engaged

Closing the Loop On Research

CX Pioneers

CX Pioneers

Designing Experiences in New Markets

customer-experience
Delivering the Best Fan Experience At EVERY Touchpoint

Delivering the Best Fan Experience At EVERY Touchpoint

How Logitech Uncovered New Segments & Designed Inclusive Experiences

How Logitech Uncovered New Segments & Designed Inclusive Experiences

How Customer Insights at Pixel United Fuel Higher Engagement, Greater Spend, and More Time In-Game

How Customer Insights at Pixel United Fuel Higher Engagement, Greater Spend, and More Time In-Game

Building a B2B Sounding Board for Actionable Insights

Building a B2B Sounding Board for Actionable Insights

The Business Case for Empathy

The Business Case for Empathy

CX Innovation for a Cookieless World

CX Innovation for a Cookieless World

customer-experience
Why is everyone talking about CLV again?

Why is everyone talking about CLV again?

customer-experience
Insight-Driven Innovation

Insight-Driven Innovation

Learn how top brands harness customer feedback for growth

customer-experience
Webinar: Alida Winter ‘23 Product Release

Webinar: Alida Winter ‘23 Product Release

Find out what’s new in the NA Winter '23 Product Release

product-experience
Alida Activate 23

Alida Activate 23

The Power of Community-Centered CX

customer-experience
The Power of Community-Centered CX

The Power of Community-Centered CX

employee-experience
How Innovative Companies Win with Community-Driven Product Development

How Innovative Companies Win with Community-Driven Product Development

employee-experience
Community Best Practice Guide

Community Best Practice Guide

customer-experience
Win with Community-Driven User Experiences

Win with Community-Driven User Experiences

user-experience
Connecting Customer Experience to Business Value

Connecting Customer Experience to Business Value

customer-experience
Fall ‘23 Product Release

Fall ‘23 Product Release

See the latest AI advancements to the Alida platform to help you gather insights faster and scale your program to reach more customers than ever before.

customer-experience
user-experience
Innovation Day

Innovation Day

Our annual showcase of the top global insights teams and the 2023 Delta Award winners

customer-experience
user-experience

Engagez directement avec vos clients pour transformer l'expérience client

Utilisez Alida Sparq pour collecter des insights clients pertinents et en temps réel et améliorer l'expérience client.

Demandez une démo