Accéder à des clients difficiles à impliquer
Interagissez directement et à la demande avec des milliers de clients à travers une insight communauté en ligne, sécurisée et qui respecte les exigences du RGPD.
Demandez une démo
En savoir plus sur notre politique de confidentialité et les options liées à votre pays ou région.
SOLUTION POUR LES ENTREPRISES DE BIENS DE CONSOMMATION Transformer l'expérience produit
Interagissez directement avec des milliers de clients pour les fidéliser, leur offrir les meilleurs produits et services et améliorer leur expérience à chaque point de contact.
Les entreprises de biens de consommation choisissent Alida pour :
/01_cpg_icon.svg){kind=icon}
Améliorer l'expérience client
Au delà du produit, proposez une réelle expérience d'achat adaptée à chaque segment
/02_cpg_icon.svg){kind=icon}
Optimiser les campagnes marketing
Utilisez la segmentation pour faire des ciblages pertinents et délivrer le bon message au bon moment
/03_cpg_icon.svg){kind=icon}
Innover et co-créer des produits
Développez de nouveaux produits et packagings en collaboration avec vos clients
/04_cpg_icon.svg){kind=icon}
Défendre votre emplacement dans les rayons
Obtenez des insights pour justifier d'un meilleur emplacement dans les rayons
Ils nous font confiance
Dispositif privé et sécurisé pour les entreprises de biens de consommation
De nombreuses entreprises de biens de consommation font confiance à Alida en matière de sécurité et de confidentialité puisque Alida Sparq est conforme :
au RGPD (pour l'Europe)
au CCPA (pour les US)
au SOC2
(en anglais)
Consultez nos ressources
Fossil Group Uses Customer Insights to Empower Business Decisions
How Virgin Money UK Listen and Respond
to Rapidly Changing Customer Needs in the Age of Coronavirus
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision
Don't Fall Behind
Optimize Your CX Program and Stay Connected to Your Customers
Securing Growth and Customer Retention in Banking in the Age of Disruption
How Alida Helps The World's Most Customer-Centric Brands Win
Driving Business Value
What Can CX Do For You?
4 Pillars of Customer Experience Management Value
Be the Player
How Gamesys Puts Themselves in the Shoes of Their Players
Activating the Community
Making CX an Organization-wide Priority
Insights in 2020
Building an Agile Insight Engine
Proving the Value of Insights During Covid-19
CX: Market Researchers' Top Priority for 2021
Greenbook Webinar
World Class Insights
12 Tips for Marketing Research and Insight Pros
What Is Customer Experience Management?
The Ultimate Guide to Insight Communities
Customer Centricity: The Definitive Guide
Sprint in the Right Direction
How CXM Drives Year-Round Growth in the Tech Industry
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First
How to Make Smarter, Consumer-Obsessed Decisions
Keeping Customer Insights Flowing Through 2020 & Beyond
B2B2C Community
The Opportunities & Challenges Building a Community of your Customer's Customers
The Prescription for Success
How to Take Your Organization From “I Think” to “I Know”
Using Insights to Stay Ahead of Trends & Competitors
Advertising Insights from COVID Challenges
7 Ways to Lead in a Crowded Streaming Media Market
Why Should Your Customer Advisory Board Go Digital?
7 Questions Every Company Must Ask When Building an NPS Program
Prioritizing Patient Experience
Using Insights to Stay Ahead In An Oversaturated Market
A Fireside Chat with Sky Betting & Gaming
6 Tips to Increase Member Hub Engagement with Penn Lottery
7 Benefits of Going Digital with Your Customer Advisory Board
CX Lessons from Social Insects to Drive Business Change
The Bees Have It
Alida Activate: Spring Edition
Put Your CX Strategy into Action
The Business Case for Consolidating Survey Solutions
A Retailer's Blueprint for a Better Digital Commerce Experience
Engagement in Action
8 Best Practices for Increasing Member Hub Engagement
Digital Insight Community Handbook
10 Essential Actions for a Successful Community
7 Steps to Drive Retail Growth
And Embrace Evolving Customer Behaviors
COVID-19 Drives Consumer Focus in Healthcare & Insurance
Rethinking Employee Experience
in the New World of Work
Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights
A Passionate Audience: Streaming to Modern Viewers
CX Trend Review
What Worked, What Didn't, and Where We Go from Here
The Alida 2021 Global Trends Report: Customer Experience
Insights on Consumer Attitudes, Expectations, and Buying Behavior
Alida Activate Fall '21
On-Demand Access
Making Better Business Decisions:
How to Get Agile Customer Insights to Decision Makers
How to Do Really Great Video Research
with Channel 4 and Verve
Proritizing Employee Experience
to Attract and Retain Top Talent
The Product Leader's Guide
Alida Total Experience Management
Your Customers Have Changed, Your Approach to CX Must Change Too
Keeping Customers Highly Engaged
Closing the Loop On Research
CX Pioneers
Designing Experiences in New Markets
Delivering the Best Fan Experience At EVERY Touchpoint
.png)
How Logitech Uncovered New Segments & Designed Inclusive Experiences
How Customer Insights at Pixel United Fuel Higher Engagement, Greater Spend, and More Time In-Game
Building a B2B Sounding Board for Actionable Insights
The Business Case for Empathy
CX Innovation for a Cookieless World
Why is everyone talking about CLV again?
Insight-Driven Innovation
Learn how top brands harness customer feedback for growth
Webinar: Alida Winter ‘23 Product Release
Find out what’s new in the NA Winter '23 Product Release
.jpg)
Alida Activate 23
The Power of Community-Centered CX
The Power of Community-Centered CX
How Innovative Companies Win with Community-Driven Product Development
.jpg)
Community Best Practice Guide
Win with Community-Driven User Experiences
Connecting Customer Experience to Business Value
Fall ‘23 Product Release
See the latest AI advancements to the Alida platform to help you gather insights faster and scale your program to reach more customers than ever before.
Innovation Day
Our annual showcase of the top global insights teams and the 2023 Delta Award winners