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At Alida, we’re all about uncovering new information and insights - and that means sharing what we’ve learned from working with some of the greatest companies in the world. From insight community management to CX best practices, Alida is always expanding our collection of resources.

Check back regularly to see what’s new.

The Alida Journal

Take a deep dive on truth in action on our blog, which features ongoing thought leadership articles and more.

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The Alida Library

A collection of actionable reports, infographics and more.

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Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

Customer Experience
Retail
Product Experience
Brand Experience
The Right (and Wrong) Way to Connect with Customers During COVID-19

The Right (and Wrong) Way to Connect with Customers During COVID-19

Customer Experience
Brand Experience
How Virgin Money UK Listen and Respond

How Virgin Money UK Listen and Respond

to Rapidly Changing Customer Needs in the Age of Coronavirus

Customer Experience
Financial Services
Content May Be King but UX Is Coming for the Crown

Content May Be King but UX Is Coming for the Crown

Media & Entertainment
User Experience
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

Customer Experience
Media & Entertainment
Don't Fall Behind:

Don't Fall Behind:

Optimize Your CX Program and Stay Connected to Your Customers

Customer Experience
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

Customer Experience
Financial Services
Product Experience
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

Customer Experience
Employee Experience
User Experience
Brand Experience
Driving Business Value:

Driving Business Value:

What Can CXM Do For You?

Customer Experience
IDC Vendor Spotlight:

IDC Vendor Spotlight:

Delivering a World-Class Customer Experience

Customer Experience
4 Pillars of Customer Experience Management Value

4 Pillars of Customer Experience Management Value

Customer Experience
Be the Player:

Be the Player:

How Gamesys Puts Themselves in the Shoes of Their Players

Media & Entertainment
Activating the Community:

Activating the Community:

Making CX an Organization-wide Priority

Customer Experience
Insights in 2020

Insights in 2020

Tech
User Experience
Building an Agile Insight Engine

Building an Agile Insight Engine

Customer Experience
Proving the Value of Insights During Covid-19

Proving the Value of Insights During Covid-19

Brand Experience
Alida Named a Niche Player

Alida Named a Niche Player

Gartner 2020 Magic Quadrant for Voice of Customer

Customer Experience
Featured
CX: Market Researchers' Top Priority for 2021

CX: Market Researchers' Top Priority for 2021

Greenbook Webinar

Customer Experience
World Class Insights:

World Class Insights:

12 Tips for Marketing Research and Insight Pros

Customer Experience
What Is Customer Experience Management?

What Is Customer Experience Management?

Customer Experience
The Ultimate Guide to Insight Communities

The Ultimate Guide to Insight Communities

Customer Experience
Customer Centricity: The Definitive Guide

Customer Centricity: The Definitive Guide

Customer Experience
Sprint in the Right Direction:

Sprint in the Right Direction:

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

Customer Experience
How to Make Smarter, Consumer-Obsessed Decisions

How to Make Smarter, Consumer-Obsessed Decisions

Customer Experience
Keeping Customer Insights Flowing Through 2020 & Beyond

Keeping Customer Insights Flowing Through 2020 & Beyond

Customer Experience
Media & Entertainment
Brand Experience
B2B2C Community

B2B2C Community

The Opportunities & Challenges Building a Community of your Customer's Customers

Customer Experience
Retail
CPG
The Prescription for Success

The Prescription for Success

How to Take Your Organization From “I Think” to “I Know”

Healthcare
Patient Experience
Using Insights to Stay Ahead of Trends & Competitors

Using Insights to Stay Ahead of Trends & Competitors

Customer Experience
Retail
Advertising Insights from COVID Challenges

Advertising Insights from COVID Challenges

Media & Entertainment
Brand Experience
7 Ways to Lead in a Crowded Streaming Media Market

7 Ways to Lead in a Crowded Streaming Media Market

Customer Experience
Media & Entertainment
User Experience
Why Should Your Customer Advisory Board Go Digital?

Why Should Your Customer Advisory Board Go Digital?

Customer Experience
Tech
Product Experience
7 Questions Every Company Must Ask When Building an NPS Program

7 Questions Every Company Must Ask When Building an NPS Program

Customer Experience
Brand Experience
Prioritizing Patient Experience

Prioritizing Patient Experience

Customer Experience
Healthcare
5 Essential Steps to Plan Your CX Transformation

5 Essential Steps to Plan Your CX Transformation

Forrester Report

Customer Experience
Using Insights to Stay Ahead In An Oversaturated Market

Using Insights to Stay Ahead In An Oversaturated Market

A Fireside Chat with Sky Betting & Gaming

Customer Experience
Media & Entertainment

Using Insights to Stay Ahead in an Oversaturated Market

Customer Experience
Media & Entertainment

Are You Prioritizing Patient Experience?

Customer Experience
Healthcare

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Customer Experience
Tech Industry

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience
Media & Entertainment
couple streaming media on laptop

How to Lead in a Crowded Streaming Media Market

Media & Entertainment

What are video surveys & why should you use them?

Customer Experience

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Customer Experience
Financial Services

Why WPS Health Solutions Puts Member Experience First

Customer Experience
Healthcare

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience
Tech Industry

Ventura Foods Cooks up Deep Customer Insights

Customer Experience

How Will Customer Sentiment Affect CX in 2021?

Customer Experience

At Alida, We #ChooseToChallenge Gender Bias & Inequality

customer-feedback-is-no-longer-just-a-luxury-for-high-end-retailers

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Customer Experience
Retail

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

Customer Experience
Product Experience
Tech Industry
User Experience
Intro to Insight Communities

Intro to Insight Communities

Customer Experience

The Top Alida Innovations of 2020

Product Experience
Tech Industry

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Customer Experience
Retail

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience

Fall 2020 Product Release: Alida CXM and Alida Analytics

Customer Experience
Product Experience

4 Ways digital CABs drive business value

Customer Experience

Bias Is a Four-Letter Word

Best Practices

Becoming Alida

3 Challenges in improving patient experience and satisfaction

Customer Experience
Healthcare

Going Beyond the Survey

Customer Experience

The Value of CX (Part 2): Advancing the Maturity of CX

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Product Experience

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience

How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience

A Statement from our CEO, Ross Wainwright

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience

Best Practices for Financial Services Surveys during COVID-19

Best Practices
Customer Experience
Employee Experience
Financial Services

Best Practices for Survey Activities during COVID-19

Best Practices
Customer Experience
Employee Experience

Did You Hear That? The Importance of Listening during Uncertain Times

Customer Experience
Employee Experience

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Experience

Building Community in Tough Times with Insight Communities

Best Practices
Customer Experience

Insight Communities Help Brands Connect During COVID-19

Customer Experience
Employee Experience
Brand Experience

How SMUD Uses Customer Insights for Product Innovation

Product Experience

Getting a Pulse on Employee Needs During COVID-19

Employee Experience

Why User Research & User Testing Are So Important

Product Experience
User Experience

Our Commitment to Employees and Customers During COVID-19

Customer Experience
Employee Experience

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience

Browser Cookies and Teen Pregnancy: Data Privacy Primer

Security, Trust & Transparency

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Customer Experience
Brand Experience

How Red Bull Strengthened Customer Engagement

Security, Trust & Transparency

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience
Product Experience

Still Unsure about CCPA Compliance? We Can Help

Security, Trust & Transparency

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Best Practices
Customer Experience

A Message from Our CEO, Ross Wainwright

The Best Ways to Share Insights with Stakeholders

Best Practices

How to Build an Insight Roadmap for Customer Centricity

Best Practices

What Marketers Should Know about Privacy and Security

Brand Experience
Security, Trust & Transparency

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience

How VMware Partners with Customers to Design Products

Product Experience

How Global Brands Unlock Valuable Customer Insights

Customer Experience
Healthcare
Media & Entertainment
Retail
Tech Industry

How to Use Your Sparq Insight Community for Your Design Sprint

Best Practices
Customer Experience
Product Experience

A Day in the Life of an Insight Community Manager

Best Practices
Customer Experience

Lessons for Businesses from the First Big GDPR Fines

Security, Trust & Transparency

DMPs, CRMs & CDPs: What Are They & Why Care?

Customer Experience
Brand Experience
Tech Industry

Twitter's Top 10 Tips for Member Engagement

Best Practices
Customer Experience

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience

Guiding Principles of Customer Advocacy

Customer Experience

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience

Earn the Right to Ask for Ongoing Customer Feedback

Best Practices
Customer Experience

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience
Product Experience

Data Privacy Isn't Just about GDPR Compliance

Security, Trust & Transparency

How to Be Customer-Centric in the Age of Privacy

Customer Experience
Security, Trust & Transparency

Agile Product Development with Rapid Ongoing Insight

Product Experience

Bridging the Gap between Personalization and Privacy

Security, Trust & Transparency

Shorten Customer Feedback Loop for Product Development

Product Experience
Tech Industry

Considerations Before Employee Insight Community Launch

Best Practices

Roles Involved in Running an Insight Community

Best Practices

Stakeholder Engagement

Best Practices

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices

How Community Management Can Build Member Satisfaction

Best Practices

How Insight Communities Support Product Development

Best Practices

Building Deeper Member Profiles

Best Practices

Employee Insight Communities

Best Practices

Benefits of a B2B Insight Community

Best Practices

Multiple Administrator Best Practices

Best Practices

The Difference between Customer Intelligence, Data, and Insights

Customer Experience

Data Science and Look-Alike Modeling with Canadian Tire

Customer Experience

The Value of Open Ended Feedback

Customer Experience
Product Experience

10 Ways to Promote Stakeholder Hub Content

Best Practices

Q&A with CX Journey’s Annette Franz

Customer Experience
summit-redbull-recap

Leading the business: Lessons from Red Bull’s Shopper Insights team

Customer Experience
CPG
Brand Experience

Insight Community Invitation Email Best Practices

Best Practices
Customer Experience

Want to Boost Your Insight Community Engagement?

Best Practices

3 Examples of Customer-Centric Product Development

Customer Experience
Product Experience
Tech Industry
User Experience

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Best Practices

How 4 Industry-Leading Brands Use Insight to Improve CX

Customer Experience
CPG
Retail
Tech Industry

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience

How often should I post to my Hub?

Best Practices

Why is Shareback important for your insight community?

Best Practices

Anatomy of an Excellent Recruitment Survey

Best Practices

Naming Your Insight Community

Best Practices

Distribution Best Practices

Best Practices

Member Hubs: Review Analytics

Best Practices

Member Hubs: Launching a Member Hub

Best Practices

Member Hubs: Internal Launch

Best Practices

Discussion Forums: Best Practices Once You Are Up and Running

Best Practices

Member Hubs: Styling Your Member Hub Posts

Best Practices

Member Hubs: Adding Content

Best Practices

Activity Design Best Practices

Best Practices

Think "Mobile First" for Survey Design

Best Practices

Member Hubs: Setting Hub Goals

Best Practices

What's the Difference between Customer Centric vs. Customer Focused?

Customer Experience

How to Avoid the Spam Filter

Best Practices

Community Health Reviews: Why and How To Do Them

Best Practices

Using Social Media to Recruit Members

Best Practices

Community Management: An Overview

Best Practices

Recruitment Sources: Where Do Members Come From?

Best Practices
Customer Experience

Building a Great Community in the Sports Industry

Best Practices

Tips for Managing Insight Communities

Best Practices

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Customer Experience
CPG
Retail

4 Ways Technology Is Changing Consumer Behavior

Customer Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Customer Experience
Employee Experience
Product Experience
Brand Experience

5 Examples of Brands Driving Customer-Centric Innovation

CPG
Product Experience
Brand Experience
Retail
Tech Industry

5 Brands That Used Transparency in Marketing and Won

Brand Experience

How to Improve End-to-End Customer Experience

Customer Experience
lead-customer-experience

3 Tips on How to Improve Customer Experience Strategy

Customer Experience

13 Stunning Stats about Product Innovation

Product Experience

Why Direct to Consumer is Becoming Important in Retail

Customer Experience
Brand Experience
Retail

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Experience

6 Experts on Which Companies are Customer Obsessed

4 Reasons Competitive Analysis Should Go Beyond Industry

Brand Experience

Tips for Survey Design and Execution

Best Practices
Customer Experience
Brand Experience

How to engage insight community members

Customer Experience

The Pros and Cons of Word Clouds as Visualizations

Best Practices
Customer Experience
Brand Experience