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ResourcesKeep Learning

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At Alida, we’re all about uncovering new information and insights - and that means sharing what we’ve learned from working with some of the greatest companies in the world. From insight community management to CX best practices, Alida is always expanding our collection of resources.

Check back regularly to see what’s new.

The Alida Journal

Take a deep dive on truth in action on our blog, which features ongoing thought leadership articles and more.

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The Alida Library

A collection of actionable reports, infographics and more.

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Events

Stay up-to-date on our industry events and live webinars.

Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

Drive Revenue
The Top 10 NPS Questions Answered

The Top 10 NPS Questions Answered

Forrester Research Report

GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

CXM
The Right (and Wrong) Way to Connect with Customers During COVID-19

The Right (and Wrong) Way to Connect with Customers During COVID-19

Product Innovation
How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

Drive Revenue
De-Risk Decisions
Content May Be King but UX Is Coming for the Crown

Content May Be King but UX Is Coming for the Crown

Customer Satisfaction
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

Customer Satisfaction
Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Product Innovation
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

Product Innovation
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

CXM
Driving Business Value: What Can CXM Do For You?

Driving Business Value: What Can CXM Do For You?

CXM

Fall 2020 Product Release: Alida CXM and Alida Analytics

4 ways digital CABs drive business value

Customer Insights

Bias Is a Four-Letter Word

Best Practices

Becoming Alida

Q&A

3 challenges in improving patient experience and satisfaction

Customer Experience
Healthcare

Going Beyond the Survey

NPS

The secrets of Gymshark’s customer-centred success

Retail

The Value of CX (Part 2): Advancing the Maturity of CX

CXM

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

CXM

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience
NPS
CX

How Virgin Money UK Listens and Responds to Rapidly Changing Customer Needs

Customer Experience

Could California Become an EU Data Privacy Darling?

Security, Trust & Transparency

A Statement from our CEO, Ross Wainwright

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience

Best Practices for Financial Services Survey Activities during COVID-19

Best Practices
Customer Experience
Employee Engagement
Customer Insights

Best Practices for Survey Activities during COVID-19

Best Practices
Customer Experience
Employee Engagement
Customer Insights

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Innovation

Building Community in Tough Times with Insight Communities

Best Practices
Insight Communities

Insight Communities Help Brands Connect During COVID-19

Insight Communities

How SMUD Uses Customer Insights for Product Innovation

Product Innovation

Why User Research & User Testing Are So Important

Product Innovation

Our Commitment to Employees and Customers During COVID-19

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Insights
Insight Communities

Browser Cookies and Teen Pregnancy: Data Privacy Primer

Security, Trust & Transparency

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Insights

3 Marketing Best Practices To Improve Customer Experience

Customer Experience
Marketing

How Red Bull Strengthened Customer Engagement

Security, Trust & Transparency

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience
Customer Centricity
Product Innovation

Still Unsure about CCPA Compliance? We Can Help

Security, Trust & Transparency

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Best Practices
Customer Insights
Insight Communities

A Message from Our CEO, Ross Wainwright

How to Build an Insight Roadmap for Customer Centricity

Best Practices

What Marketers Should Know about Privacy and Security

Marketing
Security, Trust & Transparency

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Insights

How VMware Partners with Customers to Design Products

Product Innovation

How Global Brands Unlock Valuable Customer Insights

Customer Insights

How to Use Your Sparq Insight Community for Your Design Sprint

Best Practices
Customer Insights
Product Innovation
Insight Communities

A Day in the Life of an Insight Community Manager

Best Practices
Customer Experience
Customer Centricity
Insight Communities
Voice of Customer

Lessons for Businesses from the First Big GDPR Fines

Security, Trust & Transparency

DMPs, CRMs & CDPs: What Are They & Why Care?

Business Strategy
Marketing
Voice of Customer
Technology

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Insights

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience

Guiding Principles of Customer Advocacy

Customer Relationships
Customer Insights
Voice of Customer

7 Ways to Get Consensual Feedback from Millennial Women

Customer Insights

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience
Customer Centricity
Customer Insights
Product Innovation

Data Privacy Isn't Just about GDPR Compliance

Security, Trust & Transparency

How to Be Customer-Centric in the Age of Privacy

Customer Centricity
Security, Trust & Transparency

Agile Product Development with Rapid Ongoing Insight

Product Innovation

Bridging the Gap between Personalization and Privacy

Security, Trust & Transparency

Shorten Customer Feedback Loop for Product Development

Product Innovation

Stakeholder Engagement

Best Practices

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices

Building Deeper Member Profiles

Best Practices

The Difference between Customer Intelligence, Data, and Insights

Customer Insights

Data Science and Look-Alike Modeling with Canadian Tire

Big Data
Customer Centricity
Connecting the data point dots – Gaining a bigger picture of your customer

Connecting the (Data Point) Dots: Gaining a Bigger Picture of Your Customer

Best Practices

The Value of Open Ended Feedback

Customer Experience
Customer Insights
Product Innovation

Q&A with CX Journey’s Annette Franz

Customer Experience
Q&A
summit-redbull-recap

How research teams can lead the business: Lessons from Red Bull’s Shopper Insights team

CPG
Customer Insights
Marketing

Want to Boost Your Engagement?

Best Practices

3 Examples of Customer-Centric Product Development

Product Innovation
Technology

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Best Practices

How 4 Industry-Leading Brands Use Insight to Improve CX

Customer Experience
CPG
Customer Insights
Retail
Technology

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience

Why a startup mentality may not help big brands

Business Strategy
Customer Experience
Retail

Member Hubs: Launching a Member Hub

Best Practices

Member Hubs: Internal Launch

Best Practices

Discussion Forums: Best Practices Once You Are Up and Running

Best Practices

Member Hubs: Styling Your Member Hub Posts

Best Practices

Member Hubs: Adding Content

Best Practices

Member Hubs: Setting Hub Goals

Best Practices

Difference of Customer Centric vs. Customer Focused

Business Strategy
Customer Centricity

Community Health Reviews: Why and How To Do Them

Best Practices

Community Management: An Overview

Best Practices

3 examples of retailers re-focusing on the in-store experience

Customer Experience
Retail

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Business Strategy
Customer Experience
CPG
Retail

4 Ways Technology is Changing Consumer Behavior

Business Strategy
Customer Insights
Technology
market-research-predictions-2017

Smart predictions on the future of market research

Customer Insights

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Business Strategy
Customer Experience
Customer Loyalty
Marketing

4 Types of Online Communities & Best Practices on How to Use Them

Business Strategy
Customer Experience
Employee Engagement
Customer Insights
Product Innovation
Insight Communities
Marketing

5 Examples of Brands Driving Customer-Centric Innovation

Marketing

5 Brands That Used Transparency in Marketing and Won

Marketing
Security, Trust & Transparency

The problem with customer satisfaction surveys—according to the inventor of NPS

Customer Experience
Customer Insights

Guide: How to Improve End-to-End Customer Experience

Customer Experience
lead-customer-experience

3 Tips on How to Improve Customer Experience Strategy

Business Strategy
Customer Experience

13 Stunning Stats about Product Innovation

Product Innovation

Why Direct to Consumer is Becoming Important in Retail

Marketing

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Insights
CEO-motivating-employees-to-focus-on-CX

The RISKY way one retail CEO is motivating his employees to focus on customer experience

Customer Experience
Employee Engagement
Retail

5 examples of established brands innovating in the Collaborative Economy

Product Innovation

6 Experts on Which Companies are Customer Obsessed

Business Strategy

4 Reasons Competitive Analysis Should Go Beyond Industry

Marketing