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At Alida, we’re all about uncovering new information and insights - and that means sharing what we’ve learned from working with some of the greatest companies in the world. From insight community management to CX best practices, Alida is always expanding our collection of resources.

Check back regularly to see what’s new.

The Alida Journal

Take a deep dive on truth in action on our blog, which features ongoing thought leadership articles and more.

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The Alida Library

A collection of actionable reports, infographics and more.

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Events

Stay up-to-date on our industry events and live webinars.

Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

Drive Revenue
The Top 10 NPS Questions Answered

The Top 10 NPS Questions Answered

Forrester Research Report

GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

GoDaddy’s Shift from Product-Driven to Customer-Led Decisions

CXM
The Right (and Wrong) Way to Connect with Customers During COVID-19

The Right (and Wrong) Way to Connect with Customers During COVID-19

Product Innovation
How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

How Virgin Money UK Listen and Respond to Rapidly Changing Customer Needs in the Age of Coronavirus

Drive Revenue
De-Risk Decisions
Content May Be King but UX Is Coming for the Crown

Content May Be King but UX Is Coming for the Crown

Customer Satisfaction
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

Customer Satisfaction
Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Don't Fall Behind in 2020: Optimize Your CX Program and Stay Connected to Your Customers

Product Innovation
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

Product Innovation

How VMware, Stitch Fix, and Red Bull Effectively Leverage Customer Insights

Customer Insights

Guiding Principles of Customer Advocacy

Customer Relationships
Customer Insights
Voice of Customer

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience

How Global Brands Use Trust & Transparency to Unlock Valuable Customer Insights

Customer Insights

Bridging the Gap between Personalization and Privacy

Security, Trust & Transparency

The Value of Open Ended Feedback

Customer Experience
Customer Insights
Product Innovation

Data Privacy Isn't Just about GDPR Compliance

Security, Trust & Transparency

How research teams can lead the business: Lessons from Red Bull’s Shopper Insights team

CPG
Customer Insights
Marketing

DMPs, CRMs & CDPs... What Are They & Why Should You Care?

Business Strategy
Marketing
Voice of Customer
Technology

Lessons for Businesses from the First Big GDPR Fines

Security, Trust & Transparency

Browser Cookies and Teen Pregnancy: A Short Data Privacy Primer

Security, Trust & Transparency

A Message from Our CEO, Ross Wainwright

How SMUD Uses Customer Insights to Accelerate Product Innovation

Product Innovation

13 Customer Loyalty Stats—and the Ineffectiveness of Loyalty Programs

Business Strategy
Customer Experience
Customer Loyalty
Marketing

Customer-centric product development: Examples from 3 innovative brands

Product Innovation
Technology

Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience
Customer Centricity
Product Innovation

Building Community in Difficult Times with Insight Communities

Best Practices
Insight Communities

Stakeholder Engagement

Best Practices

Dissecting the Difference: Being Customer Centric vs. Customer Focused

Business Strategy
Customer Centricity

10 Ways a Digital Insight Community Connects Brands & Customers During COVID-19

Insight Communities

Our Commitment to Employees and Customers During COVID-19

Delivering actionable CX insights to the business: A Q&A with CX Journey’s Annette Franz

Customer Experience
Q&A

How to Improve the End-to-End Customer Experience: A Guide for CX Pros

Customer Experience

How 4 industry-leading Canadian brands use insight to improve CX

Customer Experience
CPG
Customer Insights
Retail
Technology

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Innovation

4 Types of Online Communities & Best Practices on How to Use Them

Business Strategy
Customer Experience
Employee Engagement
Customer Insights
Product Innovation
Insight Communities
Marketing

How Canadian Tire and Salomon Achieve CX Success through Data Integration

Customer Experience

How Red Bull Embraced CCPA to Strengthen Customer Engagement

Security, Trust & Transparency

How to Use Your Sparq Insight Community for Your Design Sprint

Best Practices
Customer Insights
Product Innovation
Insight Communities

Co-Creation: 5 Examples of Brands Driving Customer-Centric Innovation

Marketing

What Marketers Should Know about Privacy and Security

Marketing
Security, Trust & Transparency

The Difference between Customer Intelligence, Data, and Insights

Customer Insights

How to Be Customer-Centric in an Age Where Privacy Is Top of Mind

Customer Centricity
Security, Trust & Transparency

How to Shorten the Customer Feedback Loop for Agile Product Development

Product Innovation

Demystifying Data Science and Look-Alike Modeling with Canadian Tire

Big Data
Customer Centricity

3 Tips on How to Improve Your Customer Experience Strategy

Business Strategy
Customer Experience

Condé Nast’s 3 Steps to Building a Global Insight Engine

Best Practices

Why Direct to Consumer Is Becoming an Important Retail Channel

Marketing

How VMware Partners with Customers to Design Products

Product Innovation

How to Show the Impact of Your Insight Community... and Scale It

Best Practices
Customer Insights
Insight Communities

Common Customer Experience Strategy Mistakes—and How to Avoid Them

Customer Experience

6 Business Experts on Which Companies Demonstrate Customer Obsession

Business Strategy

Why User Research & User Testing Are So Important

Product Innovation

Agile Product Development: Validate & Iterate With Rapid Ongoing Insight

Product Innovation

A Day in the Life of an Insight Community Manager

Best Practices
Customer Experience
Customer Centricity
Insight Communities
Voice of Customer

7 Simple Ways to Get Repeatable, Consent-Based Feedback from Millennial Women

Customer Insights

6 Ways Condé Nast Uses an Insight Community to Drive Value

Customer Insights
Insight Communities

5 Brands That Employed Transparency in Marketing—and Won

Marketing
Security, Trust & Transparency

4 Examples of How Technology Is Changing Consumer Behavior

Business Strategy
Customer Insights
Technology

3 Principles Underpinning Refinery29's Best-in-Class Insight Program

Customer Insights

3 Marketing Best Practices That Improve Customer Experience

Customer Experience
Marketing

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience

Still Unsure about CCPA Compliance? We Can Help

Security, Trust & Transparency

13 Stunning Stats about Product Innovation

Product Innovation

The secrets of Gymshark’s customer-centred success

Retail

Going Beyond the Survey