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EINZELHANDEL Customer Experience verbessern

Interagieren Sie direkt mit Tausenden von Einzelhandelskunden, um die Kundenbindung zu stärken und personalisierte Erlebnisse, Produkte und erstklassige Dienstleistungen über alle Kanäle und Touchpoints bereitzustellen.

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Warum Einzelhändler Alida wählen

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Warum Einzelhändler Vision Critical wählen

Verbessern Sie die Customer Journey und identifizieren Sie wichtige Ursachen für Unzufriedenheit bei Kunden

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Optimieren Sie Marketing & Werbung

Verwenden Sie segmentspezifisches Targeting, um das Messaging zu verbessern

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Innovation und Co-Creation

Kundenorientierte Entwicklung von Apps, Websites und anderen Technologien

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Transaktionsdaten anreichern

Reichern Sie Kundenbindungsdaten mit Einstellungs- und Präferenzdaten an

Sie sind in guter Gesellschaft

 

Sind Sie bereit, mit Ihren Kunden zusammenzuarbeiten?

73%

73% aller Kunden geben an, dass die Customer Experience ein wichtiger Faktor bei ihren Kaufentscheidungen ist.

54%

Dennoch sagen 54% der Verbraucher, dass die Customer Experience in den meisten Unternehmen verbessert werden muss.

* Umfrageergebnisse von PwC future of CX

Laden Sie Kunden ein, um die Customer Experience im Einzelhandel zu verbessern

Um die Customer Insights zu sammeln, die erforderlich sind, um Produkt- und Marketingentscheidungen in Echtzeit treffen zu können und wettbewerbsfähig zu bleiben, hat Boston Pizza die "BP Test Kitchen" ins Leben gerufen, eine Alida Sparq Insight-Community mit über 13.000 Mitgliedern. 

 

Die Alleinstellungsmerkmale von Alida für den Einzelhandel

Mit unserem einzigartigen, beziehungsbasierten Ansatz, ermöglicht die Alida Sparq-Plattform  Einzelhandelsmarken Folgendes:

Erreichen Sie schwer zu bindende Kundengruppen

Interagieren Sie direkt mit Tausenden von Kunden in einer sicheren, skalierbaren Online-Community unter vollständiger Einhaltung gesetzlicher Regulierungen, wie der DSGVO (EU) und dem CCPA (USA).

Sammeln Sie kontinuierliche Customer Insights

Kombinieren Sie tiefgreifende Customer Insights mit umfassenden CX-Daten, um datengestützte Entscheidungen in Stunden anstatt in Tagen oder Wochen zu treffen.

Stellen Sie vorhandene Daten in Kontext und brechen Sie Silos auf

Verbinden Sie Customer Insights mit Daten aus Ihren vorhandenen Systemen und leiten Sie Maßnahmen zur Steigerung Ihrer CSAT- und NPS-Werte ab.

Stellen Sie den Kunden bei Entscheidungen in den Mittelpunkt

Schaffen Sie einen offenen, zentralen und sicheren Raum, in dem Customer Insights für Entscheidungsträger jederzeit verfügbar sind.

"Mit der Canadian Tire Customer Community können wir das Vertrauen der Verbraucher in die von uns verkauften Produkte stärken, mehr Markenbotschafter aktivieren und die Genauigkeit bei der Personalisierung unserer Botschaft an unsere Kunden verbessern."

— CEDRIC PAINVIN, ASSOCIATE VICE PRESIDENT OF CONSUMER RESEARCH, CANADIAN TIRE

Customer Insights von Alida Sparq helfen Ihnen:

Kundenzufriedenheit verbessern

Identifizieren Sie Ursachen für Unzufriedenheit und leiten Sie Maßnahmen für besser verstandene Kundensegmente ab.

Insights helfen Chico dabei, Diskussionen zu verbessern, Kontext zu schaffen, Loyalität aufzubauen und intelligentere Entscheidungen zu treffen.

Innovation beschleunigen

Erstellen und testen Sie Produkte und Konzepte gemeinsam mit engagierten und verstandenen Kunden.

Canadian Tire hat in einem Jahr über 5.000 Produkte mit seiner Customer Insight Community getestet.

Effektives Marketing gestalten

Testen Sie Kampagnen mit Kunden, bevor Sie auf den Markt gehen.

Nachdem Nandos das Feedback ihrer Insights-Community umgesetzt hatte, erhöhten sie ihren Bekanntheitsgrad um 300% gegenüber dem Vorjahr.

Umsatz steigern

Richten Sie relevante Services und Angebote auf besser verstandene Kundensegmente aus.

Haggar’s neue Hosenlinie wird voraussichtlich doppelt so häufig verkauft werden wie der bisherige Bestseller.

Sicher und konform für den Einzelhandel

Unsere zahlreichen Kunden in der Einzelhandelsbranche verlassen sich auf Alida, da wir uns ihren Anforderungen an Datensicherheit und Datenschutz widmen.

GDPR-icon

DSGVO konform (EU)

CCPA-icon

CCPA konform (USA)

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SOC2 konform

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Fossil Group Uses Customer Insights to Empower Business Decisions

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How Virgin Money UK Listen and Respond

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How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

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How Alida Helps The World's Most Customer-Centric Brands Win

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4 Pillars of Customer Experience Management Value

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How Gamesys Puts Themselves in the Shoes of Their Players

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Greenbook Webinar

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12 Tips for Marketing Research and Insight Pros

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Customer Centricity: The Definitive Guide

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Sprint in the Right Direction

How CXM Drives Year-Round Growth in the Tech Industry

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8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

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The Bees Have It

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8 Best Practices for Increasing Member Hub Engagement

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Digital Insight Community Handbook

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10 Essential Actions for a Successful Community

customer-experience
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retail
COVID-19 Drives Consumer Focus in Healthcare & Insurance

COVID-19 Drives Consumer Focus in Healthcare & Insurance

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Rethinking Employee Experience

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Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights

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Closing the Loop On Research

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How Logitech Uncovered New Segments & Designed Inclusive Experiences

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How Customer Insights at Pixel United Fuel Higher Engagement, Greater Spend, and More Time In-Game

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ARBEITEN SIE MIT IHREN KUNDEN ZUSAMMEN, UM IHRE LOYALITÄT UND CUSTOMER EXPERIENCE ZU VERBESSERN

Erfassen Sie mit Alida Sparq aussagekräftige Customer Insights.

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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.