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Understand the consumer
journey from all angles

As shopper preferences and budgets change, you must adjust quickly.
Alida helps you get it right the first time. 

See how it works

Our community is so engaged that we can often test a hypothesis over a weekend and have valuable results by next week’s meeting.

~Alexis Morton, Senior Analyst Global Brand Insights, lululemon

Read the story

Top retailers, restaurants, CPG manufacturers and direct-to consumer brands rely on Alida

View all stories

Influence every stage of the customer journey

Infuse audience insights into your content, platform and advertising strategies to inform audience acquisition, subscription, content consumption, and long-term retention.

Accelerate new product development

Validate new concepts and categories before launch by testing prototypes, packaging, product placement, and pricing options with customers.

  • Increase speed-to-market for new designs and collaborations
  • Prioritize investments, reduce costs, and mitigate launch risk
  • Optimize product assortment and inventory
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Master the digital shelf with UX testing

Optimize the digital journey, including product assortment, site layout, and online buying experience to increase basket size and reduce abandonment.

  • From discovery through checkout and returns
  • Rapidly iterate on website or app design
  • Increase conversion rates, basket size, and repeat purchases
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Improve marketing effectiveness with messaging that resonates with your audience

When you understand the needs and preferences of your target buyers, you can boost campaign results, personalize connections, and ensure consumers feel valued.

  • Tailor relevant offers based on engagement in-store and online
  • Understand what products and experiences strengthen brand affinity, increase CSAT, and drive NPS
  • Meet shoppers wherever they prefer, so everyone feels included
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Reimagine your loyalty program

Enhance loyalty data to understand shopper intent, motivations, and preferences.

  • Recruit customers into your loyalty program
  • Identify potential promoters and give them the tools to become advocates
  • Test offers to increase member contribution to sales
  • Involve members in the creation of program and product strategies
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See how Alida can help you level up your research program.

Get a demo

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.