Retail
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“We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.”
- Laura-Lynn Freck, Director Shopper Insights, Red Bull
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“People believe they make decisions logically, but they really don’t... You have to get at the truth with qualitative methods. We're able to gather videos from real customers to support the data.”
- Mario Mijares, VP of Marketing, Loyalty, and Monetization Platforms, 7-Eleven
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“We need to listen, learn, and understand the needs of current and potential guests. Our goal is to achieve an even deeper sense of community, brand relevance and affinity, by continuing to be guest-centric in everything we do.”
- Adrienne Salter, Senior Manager Global Brand Insights, Lululemon
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“With our customers we get into some of the really deep information in terms of their thought process, their journey ideas, and also some of their frustrations and pain points”
- Lisa Eig, Launch and Strategy team, Volvo
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Customer insights at StitchFix improved inventory availability and drove product revenue from higher average Order Value, Keep Rate, and Customer Satisfaction. 50+ research projects annually, saving an estimated £280,000
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Elevate brand & marketing strategy
Validate your brand positioning and marketing effectiveness with verified data-driven insights.
- Spot emerging trends from current and prospective consumers to stay ahead of competitors
- Test campaigns and messaging with A/B testing and concept validation to maximize ROI
- Measure brand perception and loyalty to evaluate and optimize marketing spend
Optimize the shopper journey
Transform customer path-to-purchase journeys using behavioral insights on how customers interact with your brand across every touchpoint.
- Build detailed customer profiles to improve targeting, engagement and satisfaction
- Personalize omnichannel experiences with integrated data to drive conversions
- Optimize checkout flows with journey testing to reduce cart abandonment and increase sales
Refine product category management
Make smarter product decisions with real first-party data to optimize product mix and minimize launch risk.
- Evaluate pricing to optimize revenue performance
- Optimize product display and placement to maximize visibility and drive sales
- Test product features and concepts to validate market demand before launch
