Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

CPG SOLUTION Transform Product Experience

Directly interact with thousands of customers to enhance loyalty and deliver personalized experiences and products across every channel and touchpoint.

CPG-header

Why CPG Brands Choose Alida

03_financialservices_icon

Enhance Customer Experience

Sell experiences, not just products, that resonate with key customer segments

1_01_productsparq_icon03

Optimize Marketing & Advertising

Use audience segmentation and targeting to improve messaging

03_cpg_icon

Innovate and Co-Create Products

Customer-centric development of goods and packaging

04_cpg_icon

Increase & Defend Shelf Space

Increase & Defend Shelf Space+Find insights to bring value to retailers in order to increase and defend shelf space

You're in Good Company

Are You Prepared to Partner with Your Customers?

4-8%

Companies that excel customer experience grow revenues 4%-8% above their market.

6-14x%

That’s because a superior experience earns stronger loyalty, turning customers into promoters with a lifetime value 6 to 14 times that of detractors.

*Survey results from Bain & Company, the five disciplines of customer experience leaders

Deliver Actionable Insight on Evolving Consumer Preferences

Red Bull’s Shopper Insights team uses their Alida Sparq digital insight community to help internal stakeholders and retail partners better understand shopper behavior.

The Alida Difference for CPG Brands

With our unique, relationship-based approach, the Alida Sparq platform enables CPG brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing system of records and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized and secure space so historical customer insights are available to decision-makers when they need them.

“By utilizing our Cabot Insiders insight community we were able to maintain shelf space in the highly competitive yogurt category in one of our key retailers. The speed of results along with the direct communication to consumers and their affinity to the Cabot brand helped make our case and save our shelf space. There are many opportunities to help drive our business forward with this agile insight.”

— KURT WEBER, SVP SALES, CABOT CREAMERY

Customer Insights from Alida Sparq Help You:

Improve Satisfaction

Diagnose sources of dissatisfaction and align action with better understood customer segments.

Kimberly-Clark has improved customer loyalty by encouraging a two-way dialogue between the company and consumers.

Accelerate Innovation

Co-create and test products and concepts with highly engaged, understood customers.

Carman’s has increased insights gathered to influence product decisions by 950% in less than one year.

Effective Marketing

Validate campaigns with customers before going to market.

After working with their digital insight community to optimize the campaign, “Unleash the Golden Crumpet” became one of the most successful TV commercials Tip Top has ever had, delivering $3.6 million in incremental unit sales.

Increase Revenue

Align relevant services and offers to better-understood customer segments.

Red Bull saw 4% growth in a competitive, mature category.

Secure & Compliant for CPG

Our many customers within the CPG industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including:

GDPR-icon

GDPR Ready

CCPA-icon

CCPA Ready

SOC2-icon

SOC2 Compliant

Security Data Sheet
Fossil Group Uses Customer Insights to Empower Business Decisions

Fossil Group Uses Customer Insights to Empower Business Decisions

Customer Experience
Retail
Product Experience
Brand Experience
How Virgin Money UK Listen and Respond

How Virgin Money UK Listen and Respond

to Rapidly Changing Customer Needs in the Age of Coronavirus

Customer Experience
Financial Services
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision

Customer Experience
Media & Entertainment
Don't Fall Behind:

Don't Fall Behind:

Optimize Your CX Program and Stay Connected to Your Customers

Customer Experience
Securing Growth and Customer Retention in Banking in the Age of Disruption

Securing Growth and Customer Retention in Banking in the Age of Disruption

Customer Experience
Financial Services
Product Experience
How Alida Helps The World's Most Customer-Centric Brands Win

How Alida Helps The World's Most Customer-Centric Brands Win

Customer Experience
Employee Experience
User Experience
Brand Experience
Driving Business Value:

Driving Business Value:

What Can CXM Do For You?

Customer Experience
4 Pillars of Customer Experience Management Value

4 Pillars of Customer Experience Management Value

Customer Experience
Be the Player:

Be the Player:

How Gamesys Puts Themselves in the Shoes of Their Players

Media & Entertainment
Activating the Community:

Activating the Community:

Making CX an Organization-wide Priority

Customer Experience
Insights in 2020

Insights in 2020

Tech
User Experience
Building an Agile Insight Engine

Building an Agile Insight Engine

Customer Experience
Proving the Value of Insights During Covid-19

Proving the Value of Insights During Covid-19

Brand Experience
Alida Named a Niche Player

Alida Named a Niche Player

Gartner 2020 Magic Quadrant for Voice of Customer

Customer Experience
Featured
CX: Market Researchers' Top Priority for 2021

CX: Market Researchers' Top Priority for 2021

Greenbook Webinar

Customer Experience
World Class Insights:

World Class Insights:

12 Tips for Marketing Research and Insight Pros

Customer Experience
What Is Customer Experience Management?

What Is Customer Experience Management?

Customer Experience
The Ultimate Guide to Insight Communities

The Ultimate Guide to Insight Communities

Customer Experience
Customer Centricity: The Definitive Guide

Customer Centricity: The Definitive Guide

Customer Experience
Sprint in the Right Direction:

Sprint in the Right Direction:

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First

Customer Experience
How to Make Smarter, Consumer-Obsessed Decisions

How to Make Smarter, Consumer-Obsessed Decisions

Customer Experience
Keeping Customer Insights Flowing Through 2020 & Beyond

Keeping Customer Insights Flowing Through 2020 & Beyond

Customer Experience
Media & Entertainment
Brand Experience
B2B2C Community

B2B2C Community

The Opportunities & Challenges Building a Community of your Customer's Customers

Customer Experience
Retail
CPG
The Prescription for Success

The Prescription for Success

How to Take Your Organization From “I Think” to “I Know”

Healthcare
Patient Experience
Using Insights to Stay Ahead of Trends & Competitors

Using Insights to Stay Ahead of Trends & Competitors

Customer Experience
Retail
Advertising Insights from COVID Challenges

Advertising Insights from COVID Challenges

Media & Entertainment
Brand Experience
7 Ways to Lead in a Crowded Streaming Media Market

7 Ways to Lead in a Crowded Streaming Media Market

Customer Experience
Media & Entertainment
User Experience
Why Should Your Customer Advisory Board Go Digital?

Why Should Your Customer Advisory Board Go Digital?

Customer Experience
Tech
Product Experience
7 Questions Every Company Must Ask When Building an NPS Program

7 Questions Every Company Must Ask When Building an NPS Program

Customer Experience
Brand Experience
Prioritizing Patient Experience

Prioritizing Patient Experience

Customer Experience
Healthcare
5 Essential Steps to Plan Your CX Transformation

5 Essential Steps to Plan Your CX Transformation

Forrester Report

Customer Experience
Using Insights to Stay Ahead In An Oversaturated Market

Using Insights to Stay Ahead In An Oversaturated Market

A Fireside Chat with Sky Betting & Gaming

Customer Experience
Media & Entertainment
6 Tips to Increase Member Hub Engagement with Penn Lottery

6 Tips to Increase Member Hub Engagement with Penn Lottery

Customer Experience
Media & Entertainment
7 Benefits of Going Digital with Your Customer Advisory Board

7 Benefits of Going Digital with Your Customer Advisory Board

Customer Experience
CX Lessons from Social Insects to Drive Business Change

CX Lessons from Social Insects to Drive Business Change

The Bees Have It

Customer Experience

Directly Interact with Your Customers to Transform the Customer Experience

Impact your CPG organization by using Alida Sparq to collect meaningful customer insights and guidance that can’t be obtained anywhere else.

GET A DEMO