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“The community allows our sales team to give retail partners insights they can’t get anywhere else. We’ve helped retailers double down on the things that work for them and drive sales growth.”
- Rhian Foley, Manager of Customer Research, Canadian Tire
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“You can get data from a survey, but seeing is believing. The video discussions helped us understand the “why” and the effects on the consumer”
- Allison Cuoto, Marketing, Cabot Creamery
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“We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.”
- Rhian Foley, Manager of Customer Research, Canadian Tire
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“People believe they make decisions logically, but they really don’t... You have to get at the truth with qualitative methods. We're able to gather videos from real customers to support the data”
- Mario Mijares, VP of Marketing, Loyalty, and Monetization Platforms, 7-Eleven
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Accelerate new product development
Test concepts and prototypes before launch by validating product ideas, features, messaging, packaging, and pricing options to ensure market fit and reduce costly missteps.
- Increase speed-to-market with real-time consumer feedback on new designs
- Prioritize R&D investments and reduce launch risk and failure rates
- Optimize product assortment based on validated consumer demand
Maximize marketing effectiveness
Validate campaigns and messaging through brand tracking, ad testing, and personalization insights to drive awareness, perception, and purchase intent across target segments.
- Test advertising concepts and creative assets before rollout to maximize ROI
- Measure brand associations and loyalty of profiled customers over time
- Optimize at-shelf messaging to influence shopper attention and purchase decisions
Enhance shopper experience
Understand real behaviors through mobile ethnography, and digital UX optimization to spot trends and improve customer touchpoints.
- Create rich consumer profiles combining attitudes with CRM and loyalty data
- Observe authentic product usage in real-life settings through video diaries
- Optimize digital experiences to drive higher engagement and conversion rates
