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KONSUMGÜTER Produkt Experience verbessern

Interagieren Sie direkt mit Tausenden von Kunden, um die Kundenloyalität zu erhöhen, personalisierte Erlebnisse und Produkte sowie erstklassige Dienstleistungen über verschiedene Kanäle und Touchpoints bereitzustellen.

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Warum Konsumgüterhersteller Alida wählen

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Verbessern Sie die Customer Experience

Verkaufen Sie Erlebnisse, nicht nur Produkte, die bei wichtigen Kundensegmenten Anklang finden

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Optimieren Sie Marketing & Werbung

Verwenden Sie segmentspezifisches Targeting, um Ihr Messaging zu verbessern

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Innovation und Co-Creation

Kundenorientierte Entwicklung von Gütern und Verpackungen

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Regalfläche verteidigen und vergrößern

Sammeln Sie wertvolle Insights für den Einzelhandel, um Ihre Regalflächen zu verteidigen und zu vergrößern

Sie sind in guter Gesellschaft

 

Sind Sie bereit, mit Ihren Kunden zusammenzuarbeiten?

4-8%

Unternehmen mit hervorragender Customer Experience steigern ihren Umsatz um 4 bis 8%.

6-14x%

Eine hervorragende Customer Experience resultiert in stärkerer Loyalität und macht Kunden zu Promotern mit einem 6- bis 14-fachen höheren Customer Lifetime Value als dem von Detraktoren.

* Umfrageergebnisse von Bain & Company, the five disciplines of customer experience leaders

Erfassen Sie umsetzbare Insights über die wandelnden Präferenzen Ihrer Konsumenten

Das Shopper Insights-Team von Red Bull nutzt ihre Alida Sparq Insight Community, um internen Stakeholdern und Einzelhandelspartnern ein besseres Verständnis über das Kaufverhalten ihrer Konsumenten bereitzustellen.

 

Die Alleinstellungsmerkmale von Alida für Konsumgüterhersteller

Mit unserem einzigartigen, beziehungsbasierten Ansatz, ermöglicht die Sparq-Plattform von Alida Einzelhandelsmarken Folgendes:

Erreichen Sie schwer erreichbare Kundengruppen

Interagieren Sie direkt mit Tausenden von Kunden in einer sicheren, skalierbaren Online-Community unter vollständiger Einhaltung gesetzlicher Regulierungen, wie der DSGVO (EU) und dem CCPA (USA).

Sammeln Sie kontinuierliche Customer Insights

Kombinieren Sie tiefgreifende Customer Insights mit umfassenden CX-Daten, um datengestützte Entscheidungen in Stunden anstatt in Tagen oder Wochen zu treffen.

Setzen Sie vorhandene Daten in Kontext und brechen Sie Silos auf

Verknüpfen Sie Customer Insights mit Kundendaten aus internen Datensystemen, um Produkte für Ihre Konsumenten zu personalisieren.

Stellen Sie den Kunden bei Entscheidungen in den Mittelpunkt

Schaffen Sie einen offenen, zentralen und sicheren Raum, in dem Customer Insights für Entscheidungsträger jederzeit verfügbar sind.

„Durch die Nutzung unserer Cabot Insiders Insight Community konnten wir bei einem unserer wichtigsten Einzelhändler Regalflächen in der hart umkämpften Joghurtkategorie halten. Die Geschwindigkeit der Ergebnisse durch die direkte Kommunikation mit den Konsumenten sowie ihre Affinität zur Marke Cabot haben dazu beigetragen, uns zu behaupten und unsere Regalfläche zu sichern. Es gibt viele Möglichkeiten, unser Geschäft mit diesen agilen Insights voranzutreiben.“

— KURT WEBER, SVP SALES, CABOT CREAMERY

Customer Insights von Alida Sparq helfen Ihnen:

Kundenzufriedenheit verbessern

Identifizieren Sie Ursachen für Unzufriedenheit und leiten Sie Maßnahmen für besser verstandene Kundensegmente ab.

Kimberly-Clark hat die Kundenbindung verbessert, indem ein wechselseitiger Dialog zwischen dem Unternehmen und seinen Konsumenten gefördert wurde.

Innovation beschleunigen

Erstellen und testen Sie Produkte und Konzepte gemeinsam mit engagierten und verstandenen Kunden.

Carman hat die Erfassung von Insights, die Produktentscheidungen beeinflussen, in weniger als einem Jahr um 950% erhöht.

Effektives Marketing gestalten

Testen Sie Kampagnen mit Kunden, bevor Sie auf den Markt gehen.

Nachdem „Unleash the Golden Crumpet“ mit ihrer Digital Insight-Community zusammengearbeitet hatte, um die Kampagne zu optimieren, wurde es zu einem der erfolgreichsten TV-Werbespots, die Tip Top jemals hatte, und erzielte einen zusätzlichen Absatz von 3,6 Millionen US-Dollar.

Sicher und konform für Konsumgüterhersteller

Unsere zahlreichen Kunden in der Technologiebranche verlassen sich auf Alida, da wir uns ihren Anforderungen an Datensicherheit und Datenschutz widmen.

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DSGVO konform (EU)

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CCPA konform (USA)

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SOC2 konform

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Interagieren Sie direkt mit Ihren Kunden, um die Customer Experience zu verbessern

Erfassen Sie mit Alida Sparq aussagekräftige Customer Insights.  

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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.