Generative Artificial Intelligence (GenAI)

Accelerate decision-making at scale with the power of generative AI

Turn customer feedback into actionable insights by gaining a deeper understanding of emotions, themes, and their underlying meanings.

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Generative AI delivers a transformative approach to understanding and leveraging customer insights.

Go beyond traditional analysis methods to contextualize data with large language models (LLM). Alida provides businesses with deeper, more accurate, real-time insights to improve decision-making, enhance customer experiences, and conduct more effective research. 

  • Unearth nuances in patterns and sentiment, even within unstructured text data
  • Achieve human-quality analysis and output from qualitative studies at scale
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Generative AI in the Alida Research Platform

Our goal is to enhance the platform with AI to make it easier for customers to drive efficiency and scalability in their research programs. We do this through the use of best-of-breed technologies that ensure the highest level of quality and security for our customers and their data, while adhering to best practices around the ethical use of AI. 

The following GenAI-powered features are currently available in the Alida Research Platform:

Text Analytics:

  • Identify and highlight topics and key phrases within open-ended responses
  • Uncover positive and negative sentiments and trends
  • Understand and respond to what matters most to customers

Automated Translations:

  • Rapidly translate survey questions and minimize the costs associated with lengthy translation workflows
  • Easily unify open-ended responses from multiple languages into a single analysis language to empower researchers to analyze feedback without language barriers

Video Analysis

  • Easily gather and analyze real-time customer feedback through video survey questions with automated transcription and translation
  • Clip and tag videos based on specific keywords and emotions so they are easy to retrieve and share
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Future Opportunities with Generative AI

Alida continues to explore new ways to use AI to enhance our platform and the experience for our customers, including: 

  • Response summarization
  • Open-end prompting
  • Quote & comment search
  • Moderating discussion forums or Hubs posts
  • Survey design & automation
  • Member sSegmentation &and targeting
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AI Resources

  • Why Modern Customer-Centricity Needs Both the AI and Human Touch

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  • Embrace AI To Reshape CX: Driving Cost-Effective Customer Experiences

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  • A customer experience provider's take on Amazon Bedrock

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  • Enriching Qualitative Analysis with Next Generation AI

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  • Alida’s Fall ‘23 release provides faster speed to insights and scalability, powered by AI.

    Read now
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Want to learn more about Alida's AI solutions?

Get in touch with our team today.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.