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TECHNOLOGY SOLUTION Transform Customer Experience

Directly interact with thousands of customers to accelerate innovation and co-create personalized experiences with deep customer feedback to attract and retain users.

Why Technology Companies Choose Alida

Enhance User Experience

Sell experiences, not just products, that resonate with key user segments

Optimize Marketing & Advertising

Create audience segmentation models and targeting algorithms to guarantee messaging resonates with key user groups

Innovate and Co-Create Products

Customer-centric user experience development co-created with customers

Integrate Data for 360 view of Customers

Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data

You're in Good Company

Co-creating with your customer just got easier

Introducing our new technology industry solution designed for product companies

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Overview

Activity Templates

Dashboard & Analytics

Alida’s Technology Industry solution empowers you to inject customer insights and feedback throughout your product lifecycle, whether it is before product development, prior to product launch or after product release.

Use careful research to evaluate the best strategic path and de-risk decisions by collecting feedback before building a new product
Inform your product roadmap by finding out which features matter most to your customers to make sure you are building what your customers need and want
Test product names and value propositions with your customers to make sure you use messaging that resonates best with them.
Collect meaningful and actionable beta testing feedback
Collect ongoing feedback on product experience post product launch

The solution’s accompanying dashboard displays product experience score over time. The
current score, as well as the rating over time, is presented to enable product experience trend
identification and tracking.

Are You Prepared to Partner with Your Customers?

86% of buyers are willing to pay more for a great customer experience.

1 in 3 customers will leave a brand they love after just one bad experience.

*PwC, Future of CX Survey

Deliver Real-Time Insight for Ongoing Development Sprints

Twitch’s insights team uses their Alida Sparq digital insight community to accelerate product development, reduce costly mistakes, and develop more accurate personas.

The Alida Difference for Technology Organizations

With our unique, relationship-based approach, the Alida Sparq platform enables Technology brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.

“Alida has changed the way our stakeholders view market research. We involve members in the entire product development cycle from idea generation to design to validation. This insight allows us to understand the ‘why behind the whats’ of Big Data. It provides intelligence at the speed required by the fast moving tech industry.”

— Tony Tong, Senior Market Research Manager, LinkedIn

Customer Insights from Alida Sparq Help You:

Drive Revenue Growth

Use deep customer profiling to uplift value to advertising partners.

Twitch leveraged the 22,000 members of their digital insight community to deeply understand attitudes, behaviors, and motivations that increased average advertiser deal size by $300k+.

Improve Customer Satisfaction

Diagnose sources of dissatisfaction and align offerings to better understood customer segments.

GoDaddy achieved a 360 degree view of its audience with attitudinal and preference data from Alida Sparq. They’re able to leverage deep-dive studies around customer experience with a 58% participation rate to make CX improvements at pace with 2-week sprint cycles.

Accelerate Innovation

Co-create and test product concepts and content investments with highly engaged, well understood customers.

LinkedIn Product & Product Marketing teams use directional feedback to inform strategic roadmap decisions. A recent test of their relaunch and app upgrade drove 40% adoption in 4 months of testing.

Secure & Compliant for Technology

Our many customers within the technology industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including: