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Experience Management for Technology Companies

Transform Customer Experience

Directly interact with thousands of customers to accelerate innovation and co-create personalized experiences with deep customer feedback to attract and retain users.

Why technology companies choose Alida


Enhance User Experience

Sell customer experiences, not just products, that resonate with key user segments


Optimize Marketing & Advertising

Create audience segmentation models and targeting algorithms to guarantee messaging resonates with key user groups


Innovate and Co-Create Products

Customer-centric user experience development co-created with customers


Integrate Data for 360 view of Customers

Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data


Activity Templates

Dashboard & Analytics


Alida’s Customer Experience Management Platform for the Technology Industry empowers you to inject customer insights and feedback throughout your product lifecycle, whether it is before product development, prior to product launch or after product release.


Activity Templates

  • Use careful research to evaluate the best strategic path and de-risk decisions by collecting feedback before building a new product
  • Inform your product roadmap by finding out which features matter most to your customers to make sure you are building what your customers need and want
  • Test product names and value propositions with your customers to make sure you use messaging that resonates best with them.
  • Collect meaningful and actionable beta testing feedback
  • Collect ongoing feedback on product experience post product launch

Dashboard & Analytics

The solution’s accompanying dashboard displays product experience score over time. The
current score, as well as the rating over time, is presented to enable product experience trend
identification and tracking.

Dashboard & Analytics

You're in Good Company

Deliver Real-Time Insight for Ongoing Development Sprints

Twitch’s insights team uses their Community digital insight community to accelerate product development, reduce costly mistakes, and develop more accurate personas.


The Alida Difference for Technology Organizations

With our unique, relationship-based approach, the Community platform enables Technology brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.

Explore Insight Community

Drive Revenue Growth

Improve Customer Satisfaction

Accelerate Innovation

Drive Revenue Growth

Use deep customer profiling to uplift value to advertising partners.

Twitch leveraged the 22,000 members of their digital insight community to deeply understand attitudes, behaviors, and motivations that increased average advertiser deal size by $300k+.

Improve Customer Satisfaction

Diagnose sources of dissatisfaction and align offerings to better understood customer segments.

GoDaddy achieved a 360 degree view of its audience with attitudinal and preference data from Community. They’re able to leverage deep-dive studies around customer experience with a 58% participation rate to make CX improvements at pace with 2-week sprint cycles.

Accelerate Innovation

Co-create and test product concepts and content investments with highly engaged, well understood customers.

LinkedIn Product & Product Marketing teams use directional feedback to inform strategic roadmap decisions. A recent test of their relaunch and app upgrade drove 40% adoption in 4 months of testing.

Secure & Compliant for Technology

Our many customers within the technology industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them.
Security Data Sheet


GDPR Ready


CCPA Ready


SOC2 Compliant

Engage with Customers for Agile Customer Feedback

Impact your organization by using Community to collect meaningful customer insights and guidance that can’t be obtained anywhere else.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.