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The Alida Journal

Explore our blog for customer experience trends, news, best practices, and inspiration.

Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience | 3 min read

Customer Experience

5 Steps to Building a Seamless Customer Experience

Customer Experience | 3 min read

Customer Experience

10 Tips for Building a Successful Insight Community

Customer Experience | 1 min read

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How to Embrace Changing Customer Behaviors & Drive Retail Growth

Retail | 1 min read

Customer Experience
Retail

Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Experience | 3 min read

Customer Experience

The Ugly Truth: Surveys Alone Aren’t Enough

Best Practices | 3 min read

Best Practices
Customer Experience

Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Brand Experience | 4 min read

Brand Experience

The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?

Employee Experience | 5 min read

Employee Experience

The Beginner's Guide to Brand Awareness Survey Questions

Brand Experience | 4 min read

Brand Experience

How Employee Engagement Drives Change and Boosts Revenue

Employee Experience | 5 min read

Employee Experience

How Employee Engagement Helps Drive Customer Experience

Brand Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience

4 Ways to Drive Healthcare Improvement with Voice of Employee

Healthcare | 3 min read

Employee Experience
Healthcare

How Retailers Can Navigate the Digital Commerce Experience Paradigm

Customer Experience | 4 min read

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SWAGGER Magazine: Standing out in a Sea of Content

Media & Entertainment | 2 min read

Customer Experience
Brand Experience
Media & Entertainment

How Alida Stands Out in a Crowded Customer Feedback Management Market

Customer Experience | 1 min read

Customer Experience

[Infographic] 4 Pillars of CXM Value

Customer Experience | 2 min read

Customer Experience

The Top Challenges in VoC—and How These Industry Leaders Tackle Them

Customer Experience | 5 min read

Customer Experience

Customer Success Is at the Core of Alida

Customer Experience | 1 min read

Customer Experience

What Is the Consumerization of Healthcare?

Healthcare | 4 min read

Healthcare

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Customer Experience | 4 min read

Customer Experience

Uncover and Action Comprehensive Insights with Flexibility

Customer Experience | 2 min read

Customer Experience

Quick Player Insights: PA Lottery Insiders

Best Practices | 3 min read

Best Practices
Customer Experience

EX and CX: How to Optimize Both Using Employee Insights

Employee Experience | 3 min read

Employee Experience

5 Must-Read CX Books in 2021

Customer Experience | 2 min read

Customer Experience

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Customer Experience | 3 min read

Customer Experience

How PodPlays Is Disrupting the Podcast Industry with Listener Feedback

Media & Entertainment | 1 min read

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How to Improve Customer Understanding & CX with AI

Customer Experience | 2 min read

Customer Experience

Using Insights to Stay Ahead in an Oversaturated Market

Customer Experience | 2 min read

Customer Experience
Media & Entertainment

Are You Prioritizing Patient Experience?

Customer Experience | 2 min read

Customer Experience
Healthcare

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Customer Experience | 4 min read

Customer Experience
Tech Industry

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience | 3 min read

Customer Experience
Media & Entertainment

How to Lead in a Crowded Streaming Media Market

Media & Entertainment | 2 min read

Media & Entertainment

What Are Video Surveys & Why Should You Use Them?

Customer Experience | 2 min read

Customer Experience

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Financial Services | 2 min read

Customer Experience
Financial Services

Why WPS Health Solutions Puts Member Experience First

Customer Experience | 2 min read

Customer Experience
Healthcare

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience | 2 min read

Customer Experience
Tech Industry

Ventura Foods Cooks up Deep Customer Insights

Customer Experience | 2 min read

Customer Experience

How Will Customer Sentiment Affect CX in 2021?

Customer Experience | 2 min read

Customer Experience

At Alida, We #ChooseToChallenge Gender Bias & Inequality

| 7 min read

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Customer Feedback Is No Longer Just a Luxury for High End Retailers

Customer Experience | 4 min read

Customer Experience
Retail

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience | 3 min read

Customer Experience

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

User Experience | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience

Intro to Insight Communities

Customer Experience | 1 min read

Customer Experience

The Top Alida Innovations of 2020

Product Experience | 4 min read

Product Experience
Tech Industry

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Retail | 3 min read

Customer Experience
Retail

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience | 3 min read

Customer Experience

Fall 2020 Product Release: Alida CXM and Alida Analytics

Customer Experience | 3 min read

Customer Experience
Product Experience

4 Ways digital CABs drive business value

Customer Experience | 3 min read

Customer Experience

Bias Is a Four-Letter Word

Best Practices | 3 min read

Best Practices

Becoming Alida

| 4 min read

3 Challenges in improving patient experience and satisfaction

Customer Experience | 3 min read

Customer Experience
Healthcare

Going Beyond the Survey

Customer Experience | 4 min read

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The Value of CX (Part 2): Advancing the Maturity of CX

| 4 min read

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Product Experience | 3 min read

Product Experience

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience | 3 min read

Customer Experience

How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience | 4 min read

Customer Experience

A Statement from our CEO, Ross Wainwright

| 1 min read

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience | 3 min read

Customer Experience

Best Practices for Financial Services Surveys during COVID-19

Best Practices | 2 min read

Best Practices
Customer Experience
Employee Experience
Financial Services

Best Practices for Survey Activities during COVID-19

Customer Experience | 2 min read

Best Practices
Customer Experience
Employee Experience

Did You Hear That? The Importance of Listening during Uncertain Times

Customer Experience | 2 min read

Customer Experience
Employee Experience

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Experience | 3 min read

Product Experience

Building Community in Tough Times with Insight Communities

Customer Experience | 2 min read

Best Practices
Customer Experience

Insight Communities Help Brands Connect During COVID-19

Customer Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience

How SMUD Uses Customer Insights for Product Innovation

Product Experience | 3 min read

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Getting a Pulse on Employee Needs During COVID-19

Employee Experience | 2 min read

Employee Experience

Why User Research & User Testing Are So Important

Product Experience | 5 min read

Product Experience
User Experience

Our Commitment to Employees and Customers During COVID-19

Employee Experience | 1 min read

Customer Experience
Employee Experience

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience | 3 min read

Customer Experience

Browser Cookies and Teen Pregnancy: Data Privacy Primer

| 5 min read

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience | 3 min read

Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Brand Experience | 2 min read

Customer Experience
Brand Experience

How Red Bull Strengthened Customer Engagement

| 3 min read

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience | 2 min read

Customer Experience
Product Experience

Still Unsure about CCPA Compliance? We Can Help

| 3 min read

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience | 4 min read

Customer Experience

How to Show the Impact of Your Insight Community... and Scale It

Customer Experience | 3 min read

Best Practices
Customer Experience

A Message from Our CEO, Ross Wainwright

| 1 min read

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The Best Ways to Share Insights with Stakeholders

Best Practices | 1 min read

Best Practices

How to Build an Insight Roadmap for Customer Centricity

Best Practices | 5 min read

Best Practices

What Marketers Should Know about Privacy and Security

Brand Experience | 4 min read

Brand Experience

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience | 2 min read

Customer Experience

How VMware Partners with Customers to Design Products

Product Experience | 6 min read

Product Experience

How Global Brands Unlock Valuable Customer Insights

Customer Experience | 2 min read

Customer Experience
Healthcare
Media & Entertainment
Retail
Tech Industry

How to Use Your Sparq Insight Community for Your Design Sprint

Customer Experience | 4 min read

Best Practices
Customer Experience
Product Experience

A Day in the Life of an Insight Community Manager

Best Practices | 1 min read

Best Practices
Customer Experience

Lessons for Businesses from the First Big GDPR Fines

| 4 min read

DMPs, CRMs & CDPs: What Are They & Why Care?

Customer Experience | 4 min read

Customer Experience
Brand Experience
Tech Industry

Twitter's Top 10 Tips for Member Engagement

Best Practices | 3 min read

Best Practices
Customer Experience

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience | 2 min read

Customer Experience

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience | 4 min read

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Guiding Principles of Customer Advocacy

Customer Experience | 3 min read

Customer Experience

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience | 3 min read

Customer Experience

Earn the Right to Ask for Ongoing Customer Feedback

Customer Experience | 4 min read

Best Practices
Customer Experience

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience | 3 min read

Customer Experience
Product Experience

Data Privacy Isn't Just about GDPR Compliance

| 2 min read

How to Be Customer-Centric in the Age of Privacy

Customer Experience | 1 min read

Customer Experience

Agile Product Development with Rapid Ongoing Insight

Product Experience | 3 min read

Product Experience

Bridging the Gap between Personalization and Privacy

| 2 min read

Shorten Customer Feedback Loop for Product Development

Product Experience | 6 min read

Product Experience
Tech Industry

Considerations Before Employee Insight Community Launch

Best Practices | 2 min read

Best Practices

Roles Involved in Running an Insight Community

Best Practices | 1 min read

Best Practices

Stakeholder Engagement

Best Practices | 3 min read

Best Practices

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices | 2 min read

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How Community Management Can Build Member Satisfaction

Best Practices | 3 min read

Best Practices

How Insight Communities Support Product Development

Best Practices | 1 min read

Best Practices

Building Deeper Member Profiles

Best Practices | 2 min read

Best Practices

Employee Insight Communities

Best Practices | 3 min read

Best Practices

Benefits of a B2B Insight Community

Best Practices | 2 min read

Best Practices

Multiple Administrator Best Practices

Best Practices | 1 min read

Best Practices

The Difference between Customer Intelligence, Data, and Insights

Customer Experience | 2 min read

Customer Experience

Data Science and Look-Alike Modeling with Canadian Tire

Customer Experience | 5 min read

Customer Experience

The Value of Open Ended Feedback

Customer Experience | 4 min read

Customer Experience
Product Experience

10 Ways to Promote Stakeholder Hub Content

Best Practices | 1 min read

Best Practices

Q&A with CX Journey’s Annette Franz

Customer Experience | 4 min read

Customer Experience

Leading the business: Lessons from Red Bull’s Shopper Insights team

CPG | 2 min read

Customer Experience
CPG
Brand Experience

Insight Community Invitation Email Best Practices

Customer Experience | 1 min read

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Want to Boost Your Insight Community Engagement?

Best Practices | 1 min read

Best Practices

3 Examples of Customer-Centric Product Development

Customer Experience | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Best Practices | 3 min read

Best Practices

How 4 Industry-Leading Brands Use Insight to Improve CX

Retail | 3 min read

Customer Experience
CPG
Retail
Tech Industry

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience | 4 min read

Customer Experience

How often should I post to my Hub?

Best Practices |

Best Practices

Why is Shareback important for your insight community?

Best Practices |

Best Practices

Anatomy of an Excellent Recruitment Survey

Best Practices | 3 min read

Best Practices

Naming Your Insight Community

Best Practices | 1 min read

Best Practices

Distribution Best Practices

Best Practices | 1 min read

Best Practices

Survey Design: Support for Shorter Scales

Best Practices | 3 min read

Best Practices

Member Hubs: Review Analytics

Best Practices | 1 min read

Best Practices

Member Hubs: Launching a Member Hub

Best Practices | 1 min read

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Member Hubs: Internal Launch

Best Practices | 2 min read

Best Practices

Discussion Forums: Best Practices Once You Are Up and Running

Best Practices | 4 min read

Best Practices

Member Hubs: Styling Your Member Hub Posts

Best Practices | 2 min read

Best Practices

Member Hubs: Adding Content

Best Practices | 2 min read

Best Practices

Activity Design Best Practices

Best Practices | 2 min read

Best Practices

Think "Mobile First" for Survey Design

Best Practices | 1 min read

Best Practices

Member Hubs: Setting Hub Goals

Best Practices | 1 min read

Best Practices

What's the Difference between Customer Centric vs. Customer Focused?

Customer Experience | 4 min read

Customer Experience

How to Avoid the Spam Filter

Best Practices | 3 min read

Best Practices

Community Health Reviews: Why and How To Do Them

Best Practices | 3 min read

Best Practices

Using Social Media to Recruit Members

Best Practices | 4 min read

Best Practices

Community Management: An Overview

Best Practices | 1 min read

Best Practices

Recruitment Sources: Where Do Members Come From?

Best Practices | 3 min read

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Building a Great Community in the Sports Industry

Best Practices | 2 min read

Best Practices

Tips for Managing Insight Communities

Best Practices |

Best Practices

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience | 2 min read

Customer Experience

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Customer Experience | 2 min read

Customer Experience
CPG
Retail

4 Ways Technology Is Changing Consumer Behavior

Customer Experience | 4 min read

Customer Experience

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Brand Experience | 2 min read

Customer Experience
Brand Experience
Retail

4 Types of Online Communities & Best Practices on How to Use Them

Customer Experience | 3 min read

Customer Experience
Employee Experience
Product Experience
Brand Experience

5 Examples of Brands Driving Customer-Centric Innovation

CPG | 3 min read

CPG
Product Experience
Brand Experience
Retail
Tech Industry

5 Brands That Used Transparency in Marketing and Won

Brand Experience | 3 min read

Brand Experience

How to Improve End-to-End Customer Experience

Customer Experience | 1 min read

Customer Experience

3 Tips on How to Improve Customer Experience Strategy

Customer Experience | 3 min read

Customer Experience

13 Stunning Stats about Product Innovation

Product Experience | 2 min read

Product Experience

Why Direct to Consumer is Becoming Important in Retail

Customer Experience | 3 min read

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Blog Subscribe Form

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Experience | 3 min read

Customer Experience

6 Experts on Which Companies are Customer Obsessed

| 4 min read

4 Reasons Competitive Analysis Should Go Beyond Industry

Brand Experience | 2 min read

Brand Experience

Tips for Survey Design and Execution

Best Practices | 3 min read

Best Practices
Customer Experience
Brand Experience

How to engage insight community members

Customer Experience | 3 min read

Customer Experience

The Pros and Cons of Word Clouds as Visualizations

Customer Experience | 3 min read

Best Practices
Customer Experience
Brand Experience