The Alida Journal
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Creating a better customer experience is great for business, so it’s no wonder that so many brands ...
IT’S TIME TO DOUBLE DOWN ON CUSTOMER EXPERIENCE At the beginning of 2020, Vision Critical made the ...
Customer advisory boards (CABs) are a great way for organizations to sit down with their ...
"Members of an insight community are biased. Survey results aren’t really representative. ” We hear ...
Q&A with Senior Director of Brand, Kristin Dorsey
Health care is no longer different than many consumer-driven industries in that it’s not immune to ...
A Q&A with Crystal Miceli, Vice President of Products Q: Don't companies have enough data now in ...
With businesses fighting hard to re-engage their customers in the wake of the coronavirus ...
A Q&A with Crystal Miceli, Vice President and Head of Product Management Q: In your last post, you ...
A Q&A with Crystal Miceli, Vice President and Head of Product Management
Virgin Money UK is not a traditional bank. Their mission to disrupt the status quo with bigger, ...
The California Consumer Privacy Act (CCPA) has been in force since January 1. I’ve written ...
The events of the past week have been difficult to process and put into words. I want to foremost ...
86% of buyers will pay more for a better customer experience. Customer Experience was ranked the ...
Amidst the global COVID-19 crisis, financial organizations big and small are struggling to keep up ...
Amidst the global COVID-19 crisis, organizations big and small are struggling to keep up with ...
We’ve heard it said over and over again: these are unprecedented times. Every interaction—from the ...
Today marks the second product release of 2020 for Alida. It’s been a quarter like no other as ...
It is in the difficult times when we see the best in people and the best in community.
Last week, we provided our customers with a complimentary survey template that could be used to get ...
For SMUD, a community-owned, not-for-profit electric service provider in Sacramento, California, ...
New COVID-19 Survey Template and Unlimited Use of Ad-hoc Surveys to Employees for All Customers for ...
In today’s world, seamless user experience (UX) is fundamental to driving online conversions and ...
As the world prepares for, and responds to, the Coronavirus (COVID-19) outbreak, we want to express ...
As more and more companies put customers at the heart of business decisions, insights and feedback ...
General Data Protection Regulation (GDPR) enforcement began in the European Union (EU) 18 months ...
“We were flying blind. We didn’t have consistent data, we didn’t know much about our global ...
Today, an organization's ability to competitively position and differentiate depends upon the ...
As we rang in the new decade, January 1st brought the effective date of the California Consumer ...
It’s hard to believe we are already at the end of January and what a compelling first month of 2020 ...
We’ve passed the threshold of January 1, and a lot of businesses are still confused about CCPA ...
According to a recent Forrester report, “consumers are more aware than ever that companies collect ...
Recently I wrote about how planning for insights can help you be more customer-centric when ...
The past three weeks have been a whirlwind. I can't thank everyone enough for the warm reception ...
Recently, our Director of Professional Services, Lisa Ketola, shared some information about a ...
An insight roadmap is a plan to keep your organization focused on customer centricity. It brings ...
Last month the Alida leadership team joined current and prospective clients in San Francisco for ...
At our very own Insights Day event in San Francisco, some of our most successful customers—VMware, ...
With an open dialogue with customers, companies can accelerate and de-risk product innovation by ...
On September 24, over 100 insights, marketing, product, and CX professionals gathered in New York ...
Product professionals are increasingly leveraging the design sprint process to expedite their ...
Running an insight community is as much about attitude as it is aptitude. To succeed, a community ...
When the GDPR came into force in 2018, one of the biggest questions on everyone’s mind was, “What ...
There are so many acronyms in the software space and this can make it difficult to know what DMPS, ...
Twitter knows a thing or two about engagement. They launched Twitter Insiders, run on the Alida ...
With a global audience in excess of 249 million, Refinery29 is largely regarded as the preeminent ...
Established in 1980, Manulife Singapore provides insurance, retirement, and wealth management ...
As business and technology evolve, it’s vital that companies move from being business-driven, ...
Bustle Digital Group's Trend Group team are experts in engaging Millennial and Gen Z women. The BDG ...
“How do you keep people engaged when you’re collecting ongoing insight?” is a common question we ...
Introducing the voice of the customer into every facet of VMware’s business is one of the most ...
Europe’s landmark privacy regulation, GDPR, celebrates its first anniversary on May 25. Established ...
In today’s day and age of GDPR and the California Consumer Privacy Act (CCPA) companies are facing ...
Customer validation is a key part of agile product development. It helps you understand whether you ...
With endless concerns surrounding data privacy and safety, companies today are faced with a new ...
Yearly, 30,000 new consumer products are launched.
For many of our customers, the concept of engaging with their employees in a community is very new. ...
In this post, we summarize the roles and responsibilities of those involved in the development and ...
Paramount to getting the most value from your Insight Community is the need to engage your ...
The goal of an effective survey is to capture evaluations based on the voice of the consumer. In ...
When building an ongoing community management plan, consider what kind of relationship your brand ...
Product teams can fuel the development tunnel with continuous member feedback in addition to being ...
Developing deep member profiles over time is one of the most valuable aspects of having your ...
Some organizations engage their employees beyond the standard annual satisfaction survey, because ...
B2B audience are harder to engage - simply put. Recruiting members for B2B communities tends to be ...
Insight Communities run by several different departments and/or in multiple geographic regions ...
It used to be that traditional methods of market research, typically slow and costly, were the only ...
Data science. Look-alike modeling. Training predictive models.
If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is ...
1. Share content links in at least 2 other places Content needs to be easy to find and at people's ...
More and more companies today are investing billions of dollars in customer experience (CX) ...
From strategic planning to brand positioning, customer insights have the potential to inform ...
Create a recruitment invitation that will stand out to your customers and encourage them to click ...
Throw in a Fun Question If Buzzfeed has taught us anything, it's that you can predict where you ...
Henry Ford supposedly said that if you asked customers what they wanted, they’d say “faster ...
You are doing an incredible job in leveraging your community, building deep knowledge of your ...
The first CX and the City meetup in Toronto took place yesterday on a hot, sunny day, but we ...
Haste makes waste, as the saying goes, and that waste is often due to mistakes made in the rush to ...
About 1-2 times a week.
Sharebacks close the feedback loop for members participating in studies. By acknowledging your ...
Your recruitment survey is one of the most important steps to building your insight community, in ...
The name you choose for your insight community will help establish a brand and identity that your ...
Follow these best practices when you're ready to deploy your activity. Keep in mind that each ...
One of the most challenging parts of rolling out a new initiative is trying to measure success ...
Once you've completed an internal launch and incorporated any feedback you received, you'll be ...
An internal launch helps you share your vision with your team mates, as well as acts as a test-run ...
You don’t need to be a professional focus group moderator to run a discussion forum. It’s more like ...
On average most of you will only read 28% of this text, and that’s only if you’re actually ...
If you’re just getting started with your Hub it might feel overwhelming to dive into content ...
Running activities on an insight community requires a transition in thinking from traditional and ...
Today’s empowered customer chooses whether or not to respond to our request to participate in our ...
Before you launch your Member Hub you’ll want to define your goals and set a range of key ...
I was recently asked about the difference between customer focused and customer centric. For many ...
In a recent report on cyber crime it was estimated that more than half (59%) of the world’s email ...
In this post we explore how you can use of your community metrics to ensure you are maintaining a ...
Leveraging social media for your recruitment is a great way to engage with your existing digital ...
This overview helps to introduce the basic principles of community management, why it's important, ...
Before you launch your community you’ll need to build a list of potential members to invite. You’ll ...
In this example, one of our clients in the sports industry used creative recruitment tactics to ...
Whether you're new to your community or a master of engagement, we have a handbook of tips just for ...
Growth in customer experience (CX) innovation has flatlined, and it’s likely you’re on the wrong ...
In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery ...
The venture capitalist Marc Andreessen once said that software is eating the world. You don’t have ...
When it comes to their relationship with brands, customers prefer to be polygamous. A 2016 report, ...
Online communities are now mainstream business tools. A 2014 report from the analyst firm Demand ...
According to the Huffington Post, 70 percent of companies that deliver outstanding customer ...
According to the 2016 Food Revolution Study, 94 percent of consumers say transparency is important ...
For many business leaders today, improving the end-to-end customer experience is the number one ...
In a recent webinar with Alida, digital analyst Brian Solis shares what companies need to do to ...
The New Coke. The Arch Deluxe. Amazon’s Fire phone.
One of the largest retailers in the world is doubling down on direct sales. According to Market ...
At Vision Critical, we’ve been focusing on the challenges created by the central role that mobile ...
Many companies today claim that they are "customer obsessed." But if we really think about it, most ...
Where do you rank compared to your competition?
Every year since 2008, Alida has showcased the insight communities that are 'best-in-class' and ...
Every year since 2008, Vision Critical has showcased the insight communities that are ...
In the last week I've completed reports for two separate clients that included word clouds as a way ...
