The Alida Journal
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Customer advisory boards (CABs) are a great way for organizations to sit down with their ...
"Members of an insight community are biased. Survey results aren’t really representative. ” We hear ...
Q&A with Senior Director of Brand, Kristin Dorsey
Health care is no longer different than many consumer-driven industries in that it’s not immune to ...
A Q&A with Crystal Miceli, Vice President of Products Q: Don't companies have enough data now in ...
With businesses fighting hard to re-engage their customers in the wake of the coronavirus ...
A Q&A with Crystal Miceli, Vice President and Head of Product Management Q: In your last post, you ...
A Q&A with Crystal Miceli, Vice President and Head of Product Management
Virgin Money UK is not a traditional bank. Their mission to disrupt the status quo with bigger, ...
The California Consumer Privacy Act (CCPA) has been in force since January 1. I’ve written ...
The events of the past week have been difficult to process and put into words. I want to foremost ...
86% of buyers will pay more for a better customer experience. Customer Experience was ranked the ...
Amidst the global COVID-19 crisis, financial organizations big and small are struggling to keep up ...
Amidst the global COVID-19 crisis, organizations big and small are struggling to keep up with ...
We’ve heard it said over and over again: these are unprecedented times. Every interaction—from the ...
Today marks the second product release of 2020 for Alida. It’s been a quarter like no other as ...
It is in the difficult times when we see the best in people and the best in community.
Last week, we provided our customers with a complimentary survey template that could be used to get ...
For SMUD, a community-owned, not-for-profit electric service provider in Sacramento, California, ...
New COVID-19 Survey Template and Unlimited Use of Ad-hoc Surveys to Employees for All Customers for ...
In today’s world, seamless user experience (UX) is fundamental to driving online conversions and ...
As the world prepares for, and responds to, the Coronavirus (COVID-19) outbreak, we want to express ...
As more and more companies put customers at the heart of business decisions, insights and feedback ...
General Data Protection Regulation (GDPR) enforcement began in the European Union (EU) 18 months ...
“We were flying blind. We didn’t have consistent data, we didn’t know much about our global ...
Today, an organization's ability to competitively position and differentiate depends upon the ...
As we rang in the new decade, January 1st brought the effective date of the California Consumer ...
It’s hard to believe we are already at the end of January and what a compelling first month of 2020 ...
We’ve passed the threshold of January 1, and a lot of businesses are still confused about CCPA ...
According to a recent Forrester report, “consumers are more aware than ever that companies collect ...
Recently I wrote about how planning for insights can help you be more customer-centric when ...
The past three weeks have been a whirlwind. I can't thank everyone enough for the warm reception ...
Last month the Alida leadership team joined current and prospective clients in San Francisco for ...
At our very own Insights Day event in San Francisco, some of our most successful customers—VMware, ...
With an open dialogue with customers, companies can accelerate and de-risk product innovation by ...
On September 24, over 100 insights, marketing, product, and CX professionals gathered in New York ...
Product professionals are increasingly leveraging the design sprint process to expedite their ...
Running an insight community is as much about attitude as it is aptitude. To succeed, a community ...
When the GDPR came into force in 2018, one of the biggest questions on everyone’s mind was, “What ...
There are so many acronyms in the software space and this can make it difficult to know what DMPS, ...
Twitter knows a thing or two about engagement. They launched Twitter Insiders, run on the Alida ...
With a global audience in excess of 249 million, Refinery29 is largely regarded as the preeminent ...
Established in 1980, Manulife Singapore provides insurance, retirement, and wealth management ...
As business and technology evolve, it’s vital that companies move from being business-driven, ...
Bustle Digital Group's Trend Group team are experts in engaging Millennial and Gen Z women. The BDG ...
“How do you keep people engaged when you’re collecting ongoing insight?” is a common question we ...
Introducing the voice of the customer into every facet of VMware’s business is one of the most ...
Europe’s landmark privacy regulation, GDPR, celebrates its first anniversary on May 25. Established ...
In today’s day and age of GDPR and the California Consumer Privacy Act (CCPA) companies are facing ...
Customer validation is a key part of agile product development. It helps you understand whether you ...
With endless concerns surrounding data privacy and safety, companies today are faced with a new ...
Yearly, 30,000 new consumer products are launched.
Paramount to getting the most value from your Insight Community is the need to engage your ...
It used to be that traditional methods of market research, typically slow and costly, were the only ...
Data science. Look-alike modeling. Training predictive models.
Did you know that you can learn more about your customers without asking them a single question? ...
If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is ...
More and more companies today are investing billions of dollars in customer experience (CX) ...
From strategic planning to brand positioning, customer insights have the potential to inform ...
Henry Ford supposedly said that if you asked customers what they wanted, they’d say “faster ...
The first CX and the City meetup in Toronto took place yesterday on a hot, sunny day, but we ...
Haste makes waste, as the saying goes, and that waste is often due to mistakes made in the rush to ...
Large brands are increasingly turning to smaller ones for inspiration. These brands are hoping that ...
I was recently asked about the difference between customer focused and customer centric. For many ...
Better customer experiences drive repeat business—but how do you deliver a great experience without ...
Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail.
Growth in customer experience (CX) innovation has flatlined, and it’s likely you’re on the wrong ...
In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery ...
The venture capitalist Marc Andreessen once said that software is eating the world. You don’t have ...
New technologies continue to transform market research. From artificial intelligence to big data, ...
When it comes to their relationship with brands, customers prefer to be polygamous. A 2016 report, ...
Online communities are now mainstream business tools. A 2014 report from the analyst firm Demand ...
According to the Huffington Post, 70 percent of companies that deliver outstanding customer ...
According to the 2016 Food Revolution Study, 94 percent of consumers say transparency is important ...
Renowned business author and strategist Fred Reichheld is sick and tired of customer satisfaction ...
For many business leaders today, improving the end-to-end customer experience is the number one ...
In a recent webinar with Alida, digital analyst Brian Solis shares what companies need to do to ...
The New Coke. The Arch Deluxe. Amazon’s Fire phone.
One of the largest retailers in the world is doubling down on direct sales. According to Market ...
At Vision Critical, we’ve been focusing on the challenges created by the central role that mobile ...
Improving the customer experience is one of the most urgent tasks for companies today. Many brands ...
In the webinar The New Rules of the Collaborative Economy, Jeremiah Owyang, the leading authority ...
Many companies today claim that they are "customer obsessed." But if we really think about it, most ...
