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The Alida Journal

Explore our blog for customer experience trends, news, best practices, and inspiration.

The Ohio State University Succeeds with a Focus on Empathy

Customer Experience | 2 min read

Customer Experience
Why You Should Use Dashboards for Community & Market Research Programs

Why You Should Use Dashboards for Community & Market Research Programs

Customer Experience | 3 min read

Best Practices
Customer Experience
CX Trends: Shifts in Consumer Habits & Expectations

CX Trends: Shifts in Consumer Habits & Expectations

Customer Experience | 4 min read

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Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience | 3 min read

Customer Experience
Are Your Research Activities Hurting the Customer Experience?

Are Your Research Activities Hurting the Customer Experience?

Customer Experience | 3 min read

Customer Experience
what-is-design-thinking

How the Design Thinking Process Improves Innovation & Customer Experience

Customer Experience | 4 min read

Customer Experience
Product Experience
Tech Industry
Understanding Diversity, Equity & Inclusion in the Workplace

How to Prioritize Diversity, Equity & Inclusion in the Workplace

DEI | 3 min read

DEI
Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Media & Entertainment | 4 min read

Customer Experience
Media & Entertainment

5 Tips on How to Use Research Activities to Enhance Customer Brand Experience

Brand Experience | 3 min read

Brand Experience
More Than Just a Survey Platform: BDG Partners with Alida

More Than Just a Survey Platform: BDG Partners with Alida

Media & Entertainment | 2 min read

Brand Experience
Media & Entertainment
Integrating CX Can Potentially Increase Your Profit by the Millions

Integrating CX Can Potentially Increase Your Profit by the Millions

Customer Experience | 4 min read

Customer Experience
What Is Total Experience Management & Why Does Your Business Need It?

What Is Total Experience Management & Why Does Your Business Need It?

Customer Experience | 3 min read

Customer Experience
Employee Experience
Total Experience Management
How Insight Communities Improve Customer Experience

How Insight Communities Improve Customer Experience

Customer Experience | 3 min read

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Rethinking the Employee Experience in the New World of Work

Rethinking the Employee Experience in the New World of Work

Employee Experience | 7 min read

Employee Experience
So You're Ready to Try a Discussion Forum?

So You're Ready to Try a Discussion Forum?

Best Practices | 5 min read

Best Practices

How L&Q improves customer experience by listening to diverse voices

DEI | 4 min read

Customer Experience
DEI
Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Customer Experience | 3 min read

Customer Experience
Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience | 3 min read

Customer Experience

5 Steps to Building a Seamless Customer Experience

Customer Experience | 3 min read

Customer Experience

10 Tips for Building a Successful Insight Community

Customer Experience | 1 min read

Customer Experience
How to Embrace Changing Customer Behaviors & Drive Retail Growth

How to Embrace Changing Customer Behaviors & Drive Retail Growth

Customer Experience | 1 min read

Customer Experience
Retail
Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Experience | 3 min read

Customer Experience
The Ugly Truth: Surveys Alone Aren’t Enough

The Ugly Truth: Surveys Alone Aren’t Enough

Customer Experience | 3 min read

Best Practices
Customer Experience
Why You Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Brand Experience | 4 min read

Brand Experience
DEI
The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?

The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?

Employee Experience | 5 min read

Employee Experience
The Beginner's Guide to Brand Awareness Survey Questions

The Beginner's Guide to Brand Awareness Survey Questions

Brand Experience | 4 min read

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How Employee Engagement Drives Change and Boosts Revenue

Employee Experience | 5 min read

Employee Experience
How Employee Engagement Helps Drive Customer Experience

How Employee Engagement Helps Drive Customer Experience

Customer Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience
4 Ways to Drive Healthcare Improvement with Voice of Employee

4 Ways to Drive Healthcare Improvement with Voice of Employee

Employee Experience | 3 min read

Employee Experience
Healthcare

How Retailers Can Navigate the Digital Commerce Experience Paradigm

Customer Experience | 4 min read

Customer Experience
SWAGGER Magazine: Standing out in a Sea of Content

SWAGGER Magazine: Standing out in a Sea of Content

Customer Experience | 2 min read

Customer Experience
Brand Experience
Media & Entertainment
How Alida Stands Out in a Crowded Customer Feedback Management Market

How Alida Stands Out in a Crowded Customer Feedback Management Market

Customer Experience | 1 min read

Customer Experience
4 Pillars of CXM Value

[Infographic] 4 Pillars of CXM Value

Customer Experience | 2 min read

Customer Experience
The Top Challenges in VoC—and How These Industry Leaders Tackle Them

The Top Challenges in VoC—and How These Industry Leaders Tackle Them

DEI | 5 min read

Customer Experience
DEI
Customer Success Is at the Core of Alida

Customer Success Is at the Core of Alida

Customer Experience | 1 min read

Customer Experience
What Is the Consumerization of Healthcare? 4 Success Strategies

What Is the Consumerization of Healthcare?

Healthcare | 4 min read

Healthcare
Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Customer Experience | 4 min read

Customer Experience
Uncover and Action Comprehensive Insights with Flexibility

Uncover and Action Comprehensive Insights with Flexibility

Customer Experience | 2 min read

Customer Experience
Quick Player Insights: PA Lottery Insiders

Quick Player Insights: PA Lottery Insiders

Customer Experience | 3 min read

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EX and CX: How to Optimize Both Using Employee Insights

EX and CX: How to Optimize Both Using Employee Insights

Employee Experience | 3 min read

Employee Experience
People on laptops

5 Must-Read CX Books in 2021

Customer Experience | 2 min read

Customer Experience
Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Customer Experience | 3 min read

Customer Experience
How PodPlays Is Disrupting the Podcast Industry with Listener Feedback

How PodPlays Is Disrupting the Podcast Industry with Listener Feedback

Media & Entertainment | 1 min read

Product Experience
Media & Entertainment
Tech Industry
User Experience
How to Improve Customer Understanding & CX with AI

How to Improve Customer Understanding & CX with AI

Customer Experience | 2 min read

Customer Experience
Using Insights to Stay Ahead in an Oversaturated Market

Using Insights to Stay Ahead in an Oversaturated Market

Customer Experience | 2 min read

Customer Experience
Media & Entertainment
Are You Prioritizing Patient Experience?

Are You Prioritizing Patient Experience?

Healthcare | 2 min read

Customer Experience
Healthcare
Alida Sets out to Become the Most Partner-Friendly SaaS Company

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Customer Experience | 4 min read

Customer Experience
Tech Industry
Group Nine Captures a 360-Degree View of Digital Audiences

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience | 3 min read

Customer Experience
Media & Entertainment
How to Lead in a Crowded Streaming Media Market

How to Lead in a Crowded Streaming Media Market

Media & Entertainment | 2 min read

Media & Entertainment
What are video surveys & why should you use them?

What Are Video Surveys & Why Should You Use Them?

Customer Experience | 2 min read

Customer Experience
Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Financial Services | 2 min read

Customer Experience
Financial Services
Why WPS Health Solutions Puts Member Experience First

Why WPS Health Solutions Puts Member Experience First

Healthcare | 2 min read

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How CXM Drives Year-Round Growth in the Tech Industry

How CXM Drives Year-Round Growth in the Tech Industry

Tech Industry | 2 min read

Customer Experience
Tech Industry
Ventura Foods Cooks up Deep Customer Insights

Ventura Foods Cooks up Deep Customer Insights

Customer Experience | 2 min read

Customer Experience
How Will Customer Sentiment Affect CX in 2021?

How Will Customer Sentiment Affect CX in 2021?

Customer Experience | 2 min read

Customer Experience
Leonie Pittnauer, EMEA Marketing Coordinator

At Alida, We #ChooseToChallenge Gender Bias & Inequality

| 7 min read

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Retail | 4 min read

Customer Experience
Retail
Feedback loop: How deeper player insights impact the lottery industry

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience | 3 min read

Customer Experience
Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

User Experience | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience
Intro to Insight Communities

Intro to Insight Communities

Customer Experience | 1 min read

Customer Experience
The Top Alida Innovations of 2020

The Top Alida Innovations of 2020

Product Experience | 4 min read

Product Experience
Tech Industry
Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Retail | 3 min read

Customer Experience
Retail
Overcoming the CXM plateau: Take customer experience to new heights

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience | 3 min read

Customer Experience
Fall 2020 Product Release: Alida CXM and Alida Analytics

Fall 2020 Product Release: Alida CXM and Alida Analytics

Product Experience | 3 min read

Customer Experience
Product Experience
4 Ways digital CABs drive business value

4 Ways digital CABs drive business value

Customer Experience | 3 min read

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Bias Is a Four-Letter Word

Bias Is a Four-Letter Word

Best Practices | 3 min read

Best Practices
Becoming Alida: Q&A with Senior Director of Brand, Kristin Dorsey

Becoming Alida

| 4 min read

3 Challenges in improving patient experience and satisfaction

3 Challenges in improving patient experience and satisfaction

Customer Experience | 3 min read

Customer Experience
Healthcare
Going Beyond the Survey

Going Beyond the Survey

Customer Experience | 4 min read

Customer Experience
The Value of CX (Part 2): Advancing the Maturity of CX

The Value of CX (Part 2): Advancing the Maturity of CX

| 4 min read

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Product Experience | 3 min read

Product Experience
The Value of CX: Why We Need To Start Talking About NPS Again

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience | 3 min read

Customer Experience
How Virgin Money UK Listens & Responds to Changing Customer Needs

How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience | 4 min read

Customer Experience
A Statement from our CEO, Ross Wainwright

A Statement from our CEO, Ross Wainwright

| 1 min read

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience | 3 min read

Customer Experience
Best Practices for Financial Services Surveys during COVID-19

Best Practices for Financial Services Surveys during COVID-19

Best Practices | 2 min read

Best Practices
Customer Experience
Employee Experience
Financial Services
Best Practices for Survey Activities during COVID-19

Best Practices for Survey Activities during COVID-19

Employee Experience | 2 min read

Best Practices
Customer Experience
Employee Experience
Did You Hear That? The Importance of Listening during Uncertain Times

Did You Hear That? The Importance of Listening during Uncertain Times

Customer Experience | 2 min read

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Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Experience | 3 min read

Product Experience
Building Community in Tough Times with Insight Communities

Building Community in Tough Times with Insight Communities

Customer Experience | 2 min read

Best Practices
Customer Experience
Insight Communities Help Brands Connect During COVID-19

Insight Communities Help Brands Connect During COVID-19

Brand Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience
How SMUD Uses Customer Insights for Product Innovation

How SMUD Uses Customer Insights for Product Innovation

Product Experience | 3 min read

Product Experience
Getting a Pulse on Employee Needs During COVID-19

Getting a Pulse on Employee Needs During COVID-19

Employee Experience | 2 min read

Employee Experience
Why User Research & User Testing Are So Important

Why User Research & User Testing Are So Important

User Experience | 5 min read

Product Experience
User Experience
Alida's Commitment to Employees and Customers During COVID-19

Our Commitment to Employees and Customers During COVID-19

Employee Experience | 1 min read

Customer Experience
Employee Experience
6 Ways Condé Nast Uses Insight Community to Drive Value

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience | 3 min read

Customer Experience
Browser Cookies and Teen Pregnancy: Data Privacy Primer

Browser Cookies and Teen Pregnancy: Data Privacy Primer

| 5 min read

Condé Nast’s 3 Steps to Building a Global Insight Engine

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience | 3 min read

Customer Experience
3 Marketing Best Practices To Improve Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Customer Experience | 2 min read

Customer Experience
Brand Experience
How Red Bull Strengthened Customer Engagement

How Red Bull Strengthened Customer Engagement

| 3 min read

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience | 2 min read

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CCPA Compliance

Still Unsure about CCPA Compliance? We Can Help

| 3 min read

Canadian Tire + Salomon: CX Success with Data Integration

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience | 4 min read

Customer Experience
How to Show the Impact of Your Insight Community... and Scale It

How to Show the Impact of Your Insight Community... and Scale It

Customer Experience | 3 min read

Best Practices
Customer Experience
A Message from Our CEO, Ross Wainwright

A Message from Our CEO, Ross Wainwright

| 1 min read

The Best Ways to Share Insights with Stakeholders

The Best Ways to Share Insights with Stakeholders

Best Practices | 1 min read

Best Practices
How to Build an Insight Roadmap for Customer Centricity

How to Build an Insight Roadmap for Customer Centricity

Best Practices | 5 min read

Best Practices
What Marketers Should Know about Privacy and Security

What Marketers Should Know about Privacy and Security

Brand Experience | 4 min read

Brand Experience
How VMware, Stitch Fix, and Red Bull Leverage Insights

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience | 2 min read

Customer Experience
How VMware Partners with Customers to Design Products

How VMware Partners with Customers to Design Products

Product Experience | 6 min read

Product Experience
How Global Brands Unlock Valuable Customer Insights

How Global Brands Unlock Valuable Customer Insights

Customer Experience | 2 min read

Customer Experience
Healthcare
Media & Entertainment
Retail
Tech Industry
How to Use Your Sparq Insight Community for Your Design Sprint

How to Use Your Sparq Insight Community for Your Design Sprint

Product Experience | 4 min read

Best Practices
Customer Experience
Product Experience
A Day in the Life of an Insight Community Manager

A Day in the Life of an Insight Community Manager

Customer Experience | 1 min read

Best Practices
Customer Experience
Lessons for Businesses from the First Big GDPR Fines

Lessons for Businesses from the First Big GDPR Fines

| 4 min read

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DMPs, CRMs & CDPs

DMPs, CRMs & CDPs: What Are They & Why Care?

Brand Experience | 4 min read

Customer Experience
Brand Experience
Tech Industry
Twitter's Top 10 Tips for Member Engagement

Twitter's Top 10 Tips for Member Engagement

Best Practices | 3 min read

Best Practices
Customer Experience
3 Principles of Refinery29's Best-in-Class Insight Program

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience | 2 min read

Customer Experience
How Manulife Is Improving Customer Experience from the Outside-In

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience | 4 min read

Customer Experience
Guiding Principles of Customer Advocacy

Guiding Principles of Customer Advocacy

Customer Experience | 3 min read

Customer Experience
7 Ways to Get Repeatable Feedback from Millennial Women

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience | 3 min read

Customer Experience
Earn the Right to Ask for Ongoing Customer Feedback

Earn the Right to Ask for Ongoing Customer Feedback

Best Practices | 4 min read

Best Practices
Customer Experience
The Evolution of Customer Advocacy at VMware, Inc.

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience | 3 min read

Customer Experience
Product Experience
Data Privacy Isn't Just about GDPR Compliance

Data Privacy Isn't Just about GDPR Compliance

| 2 min read

How to Be Customer-Centric in the Age of Privacy

How to Be Customer-Centric in the Age of Privacy

Customer Experience | 1 min read

Customer Experience
Agile Product Development with Rapid Ongoing Insight

Agile Product Development with Rapid Ongoing Insight

Product Experience | 3 min read

Product Experience
Bridging the Gap between Personalization and Privacy

Bridging the Gap between Personalization and Privacy

| 2 min read

Shorten Customer Feedback Loop for Product Development

Shorten Customer Feedback Loop for Product Development

Tech Industry | 6 min read

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Considerations Before Employee Insight Community Launch

Considerations Before Employee Insight Community Launch

Best Practices | 2 min read

Best Practices
Roles Involved in Running an Insight Community

Roles Involved in Running an Insight Community

Best Practices | 1 min read

Best Practices
Stakeholder Engagement

Stakeholder Engagement

Best Practices | 3 min read

Best Practices
Open-Ends: What Are Some Creative Ways to Use Them?

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices | 2 min read

Best Practices
How Community Management Can Build Member Satisfaction

How Community Management Can Build Member Satisfaction

Best Practices | 3 min read

Best Practices
How Insight Communities Support Product Development

How Insight Communities Support Product Development

Best Practices | 1 min read

Best Practices
Building Deeper Member Profiles

Building Deeper Member Profiles

Best Practices | 2 min read

Best Practices
Employee Insight Communities

Employee Insight Communities

Best Practices | 3 min read

Best Practices
Benefits of a B2B Insight Community

Benefits of a B2B Insight Community

Best Practices | 2 min read

Best Practices
Multiple Administrator Best Practices

Multiple Administrator Best Practices

Best Practices | 1 min read

Best Practices
Customer Intelligence, Data, and Insights

The Difference between Customer Intelligence, Data, and Insights

Customer Experience | 2 min read

Customer Experience
Data Science and Look-Alike Modeling with Canadian Tire

Data Science and Look-Alike Modeling with Canadian Tire

Customer Experience | 5 min read

Customer Experience
The Value of Open Ended Feedback

The Value of Open Ended Feedback

Customer Experience | 4 min read

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10 Ways to Promote Stakeholder Hub Content

10 Ways to Promote Stakeholder Hub Content

Best Practices | 1 min read

Best Practices
Q&A with CX Journey’s Annette Franz

Q&A with CX Journey’s Annette Franz

Customer Experience | 4 min read

Customer Experience
Leading the business: Lessons from Red Bull’s Shopper Insights team

Leading the business: Lessons from Red Bull’s Shopper Insights team

Brand Experience | 2 min read

Customer Experience
CPG
Brand Experience
Insight Community Invitation Email Best Practices

Insight Community Invitation Email Best Practices

Customer Experience | 1 min read

Best Practices
Customer Experience
Want to Boost Your Insight Community Engagement?

Want to Boost Your Insight Community Engagement?

Best Practices | 1 min read

Best Practices
3 Examples of Customer-Centric Product Development

3 Examples of Customer-Centric Product Development

Tech Industry | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience
Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Stakeholder Hubs: 4 Best Practices to Hit the Ground Running

Best Practices | 3 min read

Best Practices
How 4 Industry-Leading Brands Use Insight to Improve CX

How 4 Industry-Leading Brands Use Insight to Improve CX

Retail | 3 min read

Customer Experience
CPG
Retail
Tech Industry
Common CX Strategy Mistakes and How to Avoid Them

Common CX Strategy Mistakes and How to Avoid Them

Customer Experience | 4 min read

Customer Experience
How often should I post to my Hub?

How often should I post to my Hub?

Best Practices |

Best Practices
Why is Shareback important for your insight community?

Why is Shareback important for your insight community?

Best Practices |

Best Practices
Anatomy of an Excellent Recruitment Survey

Anatomy of an Excellent Recruitment Survey

Best Practices | 3 min read

Best Practices
Naming Your Insight Community

Naming Your Insight Community

Best Practices | 1 min read

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Distribution Best Practices

Distribution Best Practices

Best Practices | 1 min read

Best Practices
Survey Design - Support for Shorter Scales

Survey Design: Support for Shorter Scales

Best Practices | 3 min read

Best Practices
Member Hubs: Review Analytics

Member Hubs: Review Analytics

Best Practices | 1 min read

Best Practices
Member Hubs: Launching a Member Hub

Member Hubs: Launching a Member Hub

Best Practices | 1 min read

Best Practices
Member Hubs: Internal Launch

Member Hubs: Internal Launch

Best Practices | 2 min read

Best Practices
Discussion Forums: Best Practices Once You Are Up and Running

Discussion Forums: Best Practices Once You Are Up and Running

Best Practices | 4 min read

Best Practices
Member Hubs: Styling Your Member Hub Posts

Member Hubs: Styling Your Member Hub Posts

Best Practices | 2 min read

Best Practices
Member Hubs: Adding Content

Member Hubs: Adding Content

Best Practices | 2 min read

Best Practices
Activity Design Best Practices

Activity Design Best Practices

Best Practices | 2 min read

Best Practices
Think

Think "Mobile First" for Survey Design

Best Practices | 1 min read

Best Practices
Member Hubs: Setting Hub Goals

Member Hubs: Setting Hub Goals

Best Practices | 1 min read

Best Practices
What's the Difference between Customer Centric vs. Customer Focused?

What's the Difference between Customer Centric vs. Customer Focused?

Customer Experience | 4 min read

Customer Experience
How to Avoid the Spam Filter

How to Avoid the Spam Filter

Best Practices | 3 min read

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Community Health Reviews: Why and How To Do Them

Community Health Reviews: Why and How To Do Them

Best Practices | 3 min read

Best Practices
Using Social Media to Recruit Members

Using Social Media to Recruit Members

Best Practices | 4 min read

Best Practices
Community Management: An Overview

Community Management: An Overview

Best Practices | 1 min read

Best Practices
Recruitment Sources: Where Do Members Come From?

Recruitment Sources: Where Do Members Come From?

Customer Experience | 3 min read

Best Practices
Customer Experience
Building a Great Community in the Sports Industry

Building a Great Community in the Sports Industry

Best Practices | 2 min read

Best Practices
Tips for Managing Insight Communities

Tips for Managing Insight Communities

Best Practices |

Best Practices
13 Stunning Stats on the Growing CX Leadership Gap

13 Stunning Stats on the Growing CX Leadership Gap

Customer Experience | 2 min read

Customer Experience
Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Why Shopper Insight Is a Valuable Ingredient for CPG Companies

Customer Experience | 2 min read

Customer Experience
CPG
Retail
4 Ways Technology Is Changing Consumer Behavior

4 Ways Technology Is Changing Consumer Behavior

Customer Experience | 4 min read

Customer Experience
13 Customer Loyalty Stats + Why Loyalty Programs Fail

13 Customer Loyalty Stats + Why Loyalty Programs Fail

Brand Experience | 2 min read

Customer Experience
Brand Experience
Retail
4 Types of Online Communities & Best Practices on How to Use Them

4 Types of Online Communities & Best Practices on How to Use Them

Brand Experience | 3 min read

Customer Experience
Employee Experience
Product Experience
Brand Experience
5 Examples of Brands Driving Customer-Centric Innovation

5 Examples of Brands Driving Customer-Centric Innovation

Tech Industry | 3 min read

CPG
Product Experience
Brand Experience
Retail
Tech Industry
5 Brands That Used Transparency in Marketing and Won

5 Brands That Used Transparency in Marketing and Won

Brand Experience | 3 min read

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How to Improve End-to-End Customer Experience

How to Improve End-to-End Customer Experience

Customer Experience | 1 min read

Customer Experience
3 Tips on How to Improve Customer Experience Strategy

3 Tips on How to Improve Customer Experience Strategy

Customer Experience | 3 min read

Customer Experience
13 Stunning Stats about Product Innovation

13 Stunning Stats about Product Innovation

Product Experience | 2 min read

Product Experience
Why Direct to Consumer is Becoming Important in Retail

Why Direct to Consumer is Becoming Important in Retail

Brand Experience | 3 min read

Customer Experience
Brand Experience
Retail
Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research

Customer Experience | 3 min read

Customer Experience
6 Experts on Which Companies are Customer Obsessed

6 Experts on Which Companies are Customer Obsessed

| 4 min read

4 Reasons Competitive Analysis Should Go Beyond Industry

4 Reasons Competitive Analysis Should Go Beyond Industry

Brand Experience | 2 min read

Brand Experience
Tips for Survey Design and Execution

Tips for Survey Design and Execution

Customer Experience | 3 min read

Best Practices
Customer Experience
Brand Experience
How to engage insight community members

How to engage insight community members

Customer Experience | 3 min read

Customer Experience
The Pros and Cons of Word Clouds as Visualizations

The Pros and Cons of Word Clouds as Visualizations

Brand Experience | 3 min read

Best Practices
Customer Experience
Brand Experience