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The Alida Journal

Explore our blog for customer experience trends, news, best practices, and inspiration.

Why a Strong Company Culture Is Your Secret Weapon

Why a Strong Company Culture Is Your Secret Weapon

Thought Leadership | 4 min read

Thought Leadership
How to get the most out of your Professional Services investment

How to get the most out of your Professional Services investment

Thought Leadership | 2 min read

Thought Leadership
Embrace change and make your organizational transformation a success

Embrace change and make your organizational transformation a success

Thought Leadership | 4 min read

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There’s no customer experience without listening to employees

No good customer experience stems from bad employee experiences

EX Series | 5 min read

EX Series
Should You Always Be Closing?

Should you always be closing?

Thought Leadership | 4 min read

Thought Leadership
Becoming the architect of the customer experience

Becoming the architect of the customer experience

Thought Leadership | 4 min read

Thought Leadership
Alida Summer ‘22 Product Release: Customer Journeys helps improve your customers’ entire experience

Alida Summer ‘22 Product Release: Customer Journeys helps improve your customers’ entire experience

Customer Experience | 2 min read

Customer Experience
How to understand, engage and retain hard-to-reach hourly workers

How to understand, engage and retain hard-to-reach hourly workers

EX Series | 2 min read

EX Series
How to Accelerate Your CX Project's Time to Value

How to Accelerate Your CX Project's Time to Value

Best Practices | 4 min read

Best Practices

How lululemon Co-Creates Experiences with and for Their Customers

Industry Experts | 2 min read

Customer Experience
Retail
Industry Experts
The Ultimate Guide to Create Effective Survey Questions

The Ultimate Guide to Create Effective Survey Questions

Best Practices | 4 min read

Best Practices
Alida Named a Leader in Experience Management Software by G2

Alida Named a Leader in Experience Management Software by G2

Customer Experience | 2 min read

Customer Experience
Why Your Company Must Prioritize DE&I and LGBTQ+ Initiatives All Year

Why Your Company Must Prioritize DE&I and LGBTQ+ Initiatives All Year

EX Series | 5 min read

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Reimagining Research: How to Create Better Customer Research Experiences

Reimagining Research: How to Create Better Customer Research Experiences

Alida Activate 2022 | 3 min read

Alida Activate 2022
Activate ‘22: What Brands Can Learn From the Buffalo Sabres Fanbase

Activate ‘22: What Brands Can Learn From the Buffalo Sabres Fanbase

Alida Activate 2022 | 3 min read

Alida Activate 2022
Changing Healthcare from Within

Changing Healthcare from Within

| 3 min read

Activate ‘22: A Lesson From Cryptocurrency: CX in New Markets

Activate ‘22: A Lesson From Cryptocurrency: CX in New Markets

Alida Activate 2022 | 3 min read

Alida Activate 2022
Alida Activate ’22: How Spotify Built a B2B Community for Actionable Insights

Alida Activate ’22: How Spotify Built a B2B Community for Actionable Insights

Alida Activate 2022 | 3 min read

Alida Activate 2022
Alida Activate ‘22: How Logitech Used Insight Communities to Find Underserved Customer Groups

Alida Activate ‘22: How Logitech Used Insight Communities to Find Underserved Customer Groups

Alida Activate 2022 | 3 min read

Alida Activate 2022

Q&A with Wondrium: The 3 pillars of CX success

Retail | 4 min read

Customer Experience
Retail
Industry Experts
Best Employee Experience Practices to Attract and Retain Top Talent

Best Employee Experience Practices to Attract and Retain Top Talent

Employee Experience | 7 min read

Employee Experience
Alida Activate ‘22: The Power of Insight Communities Compels You

Alida Activate ‘22: The power of insight communities compels you

Alida Activate 2022 | 4 min read

Alida Activate 2022
How Indigo Got Rapid Customer Feedback to Test Product Concepts

How Indigo Gets Rapid Customer Feedback to Test Product Concepts

Retail | 1 min read

Customer Experience
Retail
Industry Experts
Activate ‘22: The Challenge of Turning Empathy in Action

Turning Empathy into Action

Alida Activate 2022 | 3 min read

Alida Activate 2022
Activate: 4 Ways to Make Empathy the Heart of Your CX

Activate: 4 Ways to Make Empathy the Heart of Your CX

Alida Activate 2022 | 4 min read

Alida Activate 2022

Previously, on Activate…

Alida Activate 2022 | 3 min read

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Alida Spring ‘22 Product Release: Video Discussions Is a Go; TXM Platform Becomes More Powerful

Alida Spring ‘22 Product Release: Video Discussions Is a Go; TXM Platform Becomes More Powerful

Product Experience | 2 min read

Product Experience
What to Expect from Activated Spring ‘22?

What to Expect from Activate 2022?

Alida Activate 2022 | 3 min read

Alida Activate 2022
Brand Experience: What is It and How to Improve It

Brand Experience: What is It and How to Improve It

Brand Experience | 6 min read

Brand Experience
Your Guide to Online Qualitative Research

Your Guide to Online Qualitative Research

Industry Expertise | 5 min read

Industry Expertise
Boosting Customer Experience by Understanding Your Audience: The Expert Guide

Boosting Customer Experience by Understanding Your Audience: The Expert Guide

Customer Experience | 6 min read

Customer Experience
The Secret to Leveraging Customer Data

The Secret to Leveraging Customer Data

Industry Expertise | 4 min read

Industry Expertise
How to Build Effective Dashboards

How to Build Effective Dashboards

Best Practices | 3 min read

Best Practices
What is a Customer Satisfaction Score and Why It Matters

What is a Customer Satisfaction Score and Why It Matters

Customer Experience | 5 min read

Customer Experience
5 Steps to Building an Effective Customer Survey in 2022

5 Steps to Building an Effective Customer Survey in 2022

Customer Experience | 6 min read

Customer Experience
Build Better Surveys: Choosing Your Key Drivers

Build Better Surveys: Choosing Your Key Drivers

Best Practices | 4 min read

Best Practices
The Cookie Crumbles: The Rise of Zero-Party Data

The Cookie Crumbles: The Rise of Zero-Party Data

Total Experience Management | 4 min read

Total Experience Management
Engaging Younger Audiences: How to Reach Gen Z Customers

Engaging Younger Audiences: How to Reach Gen Z Customers

Customer Experience | 5 min read

Customer Experience
The Importance of Voice of the Customer in Business Decision Making

The Importance of Voice of the Customer in Business Decision Making

| 8 min read

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8 Innovative Tactics for Increasing Your Customer Lifetime Value

8 Innovative Tactics for Increasing Your Customer Lifetime Value

Customer Experience | 5 min read

Customer Experience
Expert Tips to Effectively Generate and Utilize Actionable Customer Insights

Expert Tips to Effectively Generate and Utilize Actionable Customer Insights

Industry Expertise | 6 min read

Industry Expertise
4 Ways Customer Feedback Can Make or Break Your Company

4 Ways Customer Feedback Can Make or Break Your Company

Customer Experience | 8 min read

Customer Experience

Driving Innovation and Collaboration in the Autodesk Research Community

Customer Experience | 2 min read

Customer Experience
How a Good NPS Score Impacts Business Growth (and How to Improve It)

How a Good NPS Score Impacts Business Growth (and How to Improve It)

Customer Experience | 6 min read

Customer Experience
5 Effective Strategies for Building Customer Loyalty

5 Effective Strategies for Building Customer Loyalty

Customer Experience | 5 min read

Customer Experience
How to Turn Customers into Storytellers

How to Turn Customers into Storytellers

Customer Experience | 3 min read

Customer Experience
The Tao of Nicolas Darveau-Garneau: “It’s About the Customer, but Not the Average Customer”

Customer Centricity Must Become a Top C-Suite Priority

Industry Expertise | 1 min read

Industry Expertise
How are you going to choose your CX Metric?

How are you going to choose your CX Metric?

Customer Experience | 4 min read

Customer Experience
User Experience
The 80/20 Rule Doesn’t Work Anymore; Here’s Why Inclusive Design Always Wins

The 80/20 Rule Doesn’t Work Anymore; Here’s Why Inclusive Design Always Wins

DEI | 3 min read

DEI
How to Build a Product Experience Strategy (and Why It Matters)

How to Build a Product Experience Strategy (and Why It Matters)

Product Experience | 6 min read

Product Experience
Increase Customer Feedback With Digital Rewards

Increase Customer Feedback With Digital Rewards

Customer Experience | 2 min read

Customer Experience
Q1 Winter '22 Product Release

Winter '22 Product Release—Dynamic Targeting, AI-driven Text Analytics, and More!

Product Experience | 3 min read

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Alida and Rybbon Increase Customer Engagement with Digital Incentives

Alida and Rybbon Increase Customer Engagement with Digital Incentives

Customer Experience | 2 min read

Customer Experience

Why Product Teams Need to Prioritize Inclusive Design

DEI | 3 min read

Product Experience
DEI
3 Tips for Shaping Brand Experiences With New and Loyal Customers

3 Tips for Shaping Brand Experiences With New and Loyal Customers

Brand Experience | 3 min read

Brand Experience
EMEA Delta Awards Winner 2021

EMEA Delta Award Winners 2021

In the News | 4 min read

Customer Experience
In the News
5 Ways to Deliver Extraordinary Experiences for Every Audience

5 Ways to Deliver Extraordinary Experiences for Every Audience

Customer Experience | 3 min read

Customer Experience

Forrester and Alida Come Together to Improve CX With This Recipe

Customer Experience | 3 min read

Customer Experience
Alida is now a Visionary in 2021 Gartner® Magic Quadrant™ for VoC

Alida Is Now a “Visionary” in 2021 Gartner® Magic Quadrant™ for VoC

Customer Experience | 3 min read

Customer Experience
How to Scale Your Customer Insights like Twitter and PokerStars

How to Scale Your Customer Insights like Twitter and PokerStars

Media & Entertainment | 5 min read

Customer Experience
Product Experience
Brand Experience
Media & Entertainment
How to Do Really Great Video Research

How to Do Really Great Video Research

Media & Entertainment | 5 min read

Customer Experience
Product Experience
Brand Experience
Media & Entertainment

What Is Product Experience and How Does It Relate to CX?

Product Experience | 2 min read

Product Experience

Data Without Context Is Just Noise: Uncover the Why Behind The What

Customer Experience | 4 min read

Customer Experience
Q&A WITH J.CREW: Using Voice Of Customer To Improve Experiences

Q&A WITH J.CREW: Using Voice Of Customer To Improve Experiences

Industry Expertise | 6 min read

Industry Expertise
How MuleSoft Uses Empathy-Based UX Research to Inform User-Centered Product Design

How MuleSoft Uses Empathy-Based UX Research to Inform User-Centered Product Design

User Experience | 2 min read

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Fall ‘21 Product Release—Deeper AI, Analytics, and CXM Integrations

Customer Experience | 2 min read

Customer Experience
Alida Customer Experience Global Trends Report

Your Customers Don’t Feel Heard

Customer Experience | 2 min read

Customer Experience

Alida Closes $20M Funding Round

From the CEO | 1 min read

From the CEO

The Ohio State University Succeeds with a Focus on Empathy

Customer Experience | 2 min read

Customer Experience
Why You Should Use Dashboards for Community & Market Research Programs

Why You Should Use Dashboards for Community & Market Research Programs

Best Practices | 3 min read

Best Practices
Customer Experience
CX Trends: Shifts in Consumer Habits & Expectations

CX Trends: Shifts in Consumer Habits & Expectations

Customer Experience | 4 min read

Customer Experience
Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience ROI: A Framework for Measuring CX Success

Customer Experience | 3 min read

Customer Experience
Are Your Research Activities Hurting the Customer Experience?

Are Your Research Activities Hurting the Customer Experience?

Customer Experience | 3 min read

Customer Experience
what-is-design-thinking

How the Design Thinking Process Improves Innovation & Customer Experience

Customer Experience | 4 min read

Customer Experience
Product Experience
Tech Industry
Understanding Diversity, Equity & Inclusion in the Workplace

How to Prioritize Diversity, Equity & Inclusion in the Workplace

DEI | 3 min read

DEI
Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX

Customer Experience | 4 min read

Customer Experience
Media & Entertainment

5 Tips on How to Use Research Activities to Enhance Customer Brand Experience

Brand Experience | 3 min read

Brand Experience
More Than Just a Survey Platform: BDG Partners with Alida

More Than Just a Survey Platform: BDG Partners with Alida

Media & Entertainment | 2 min read

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Integrating CX Can Potentially Increase Your Profit by the Millions

Integrating CX Can Potentially Increase Your Profit by the Millions

Customer Experience | 4 min read

Customer Experience
What Is Total Experience Management & Why Does Your Business Need It?

What Is Total Experience Management & Why Does Your Business Need It?

Employee Experience | 3 min read

Customer Experience
Employee Experience
Total Experience Management
How Insight Communities Improve Customer Experience

How Insight Communities Improve Customer Experience

Customer Experience | 3 min read

Customer Experience
Rethinking the Employee Experience in the New World of Work

Rethinking the Employee Experience in the New World of Work

Employee Experience | 7 min read

Employee Experience
So You're Ready to Try a Discussion Forum?

So You're Ready to Try a Discussion Forum?

Best Practices | 5 min read

Best Practices

How L&Q improves customer experience by listening to diverse voices

Customer Experience | 4 min read

Customer Experience
DEI
Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs

Customer Experience | 3 min read

Customer Experience
Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience for Insurance Providers Requires a Human Touch

Customer Experience | 3 min read

Customer Experience

5 Steps to Building a Seamless Customer Experience

Customer Experience | 3 min read

Customer Experience

10 Tips for Building a Successful Insight Community

Customer Experience | 1 min read

Customer Experience
How to Embrace Changing Customer Behaviors & Drive Retail Growth

How to Embrace Changing Customer Behaviors & Drive Retail Growth

Customer Experience | 1 min read

Customer Experience
Retail
Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Lifetime Value: The Most Important Metric Everyone Overlooks

Customer Experience | 3 min read

Customer Experience
The Ugly Truth: Surveys Alone Aren’t Enough

The Ugly Truth: Surveys Alone Aren’t Enough

Best Practices | 3 min read

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Why You Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year

Brand Experience | 4 min read

Brand Experience
DEI
The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?

The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?

Employee Experience | 5 min read

Employee Experience
The Beginner's Guide to Brand Awareness Survey Questions

The Beginner's Guide to Brand Awareness Survey Questions

Brand Experience | 4 min read

Brand Experience

How Employee Engagement Drives Change and Boosts Revenue

Employee Experience | 5 min read

Employee Experience
How Employee Engagement Helps Drive Customer Experience

How Employee Engagement Helps Drive Customer Experience

Employee Experience | 3 min read

Customer Experience
Employee Experience
Brand Experience
4 Ways to Drive Healthcare Improvement with Voice of Employee

4 Ways to Drive Healthcare Improvement with Voice of Employee

Healthcare | 3 min read

Employee Experience
Healthcare

How Retailers Can Navigate the Digital Commerce Experience Paradigm

Customer Experience | 4 min read

Customer Experience
SWAGGER Magazine: Standing out in a Sea of Content

SWAGGER Magazine: Standing out in a Sea of Content

Media & Entertainment | 2 min read

Customer Experience
Brand Experience
Media & Entertainment
How Alida Stands Out in a Crowded Customer Feedback Management Market

How Alida Stands Out in a Crowded Customer Feedback Management Market

Customer Experience | 1 min read

Customer Experience
4 Pillars of CXM Value

[Infographic] 4 Pillars of CXM Value

Customer Experience | 2 min read

Customer Experience
The Top Challenges in VoC—and How These Industry Leaders Tackle Them

The Top Challenges in VoC—and How These Industry Leaders Tackle Them

Customer Experience | 5 min read

Customer Experience
DEI
Customer Success Is at the Core of Alida

Customer Success Is at the Core of Alida

Customer Experience | 1 min read

Customer Experience
What Is the Consumerization of Healthcare? 4 Success Strategies

What Is the Consumerization of Healthcare?

Healthcare | 4 min read

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Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote

Customer Experience | 4 min read

Customer Experience
Uncover and Action Comprehensive Insights with Flexibility

Uncover and Action Comprehensive Insights with Flexibility

Customer Experience | 2 min read

Customer Experience
Quick Player Insights: PA Lottery Insiders

Quick Player Insights: PA Lottery Insiders

Customer Experience | 3 min read

Best Practices
Customer Experience
EX and CX: How to Optimize Both Using Employee Insights

EX and CX: How to Optimize Both Using Employee Insights

Employee Experience | 3 min read

Employee Experience
People on laptops

5 Must-Read CX Books in 2021

Customer Experience | 2 min read

Customer Experience
Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Customer Experience | 3 min read

Customer Experience
How PodPlays Is Disrupting the Podcast Industry with Listener Feedback

How PodPlays Is Disrupting the Podcast Industry with Listener Feedback

User Experience | 1 min read

Product Experience
Media & Entertainment
Tech Industry
User Experience
How to Improve Customer Understanding & CX with AI

How to Improve Customer Understanding & CX with AI

Customer Experience | 2 min read

Customer Experience
Using Insights to Stay Ahead in an Oversaturated Market

Using Insights to Stay Ahead in an Oversaturated Market

Customer Experience | 2 min read

Customer Experience
Media & Entertainment
Are You Prioritizing Patient Experience?

Are You Prioritizing Patient Experience?

Healthcare | 2 min read

Customer Experience
Healthcare
Alida Sets out to Become the Most Partner-Friendly SaaS Company

Alida Sets out to Become the Most Partner-Friendly SaaS Company

Tech Industry | 4 min read

Customer Experience
Tech Industry
Group Nine Captures a 360-Degree View of Digital Audiences

Group Nine Captures a 360-Degree View of Digital Audiences

Customer Experience | 3 min read

Customer Experience
Media & Entertainment
How to Lead in a Crowded Streaming Media Market

How to Lead in a Crowded Streaming Media Market

Media & Entertainment | 2 min read

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What are video surveys & why should you use them?

What Are Video Surveys & Why Should You Use Them?

Customer Experience | 2 min read

Customer Experience
Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Banks & Credit Unions: Improve Your Metrics by Putting Customers First

Customer Experience | 2 min read

Customer Experience
Financial Services
Why WPS Health Solutions Puts Member Experience First

Why WPS Health Solutions Puts Member Experience First

Healthcare | 2 min read

Customer Experience
Healthcare
How CXM Drives Year-Round Growth in the Tech Industry

How CXM Drives Year-Round Growth in the Tech Industry

Customer Experience | 2 min read

Customer Experience
Tech Industry
Ventura Foods Cooks up Deep Customer Insights

Ventura Foods Cooks up Deep Customer Insights

Customer Experience | 2 min read

Customer Experience
How Will Customer Sentiment Affect CX in 2021?

How Will Customer Sentiment Affect CX in 2021?

Customer Experience | 2 min read

Customer Experience
Leonie Pittnauer, EMEA Marketing Coordinator

At Alida, We #ChooseToChallenge Gender Bias & Inequality

| 7 min read

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Customer Feedback Is No Longer Just a Luxury for High End Retailers

Retail | 4 min read

Customer Experience
Retail
Feedback loop: How deeper player insights impact the lottery industry

Feedback loop: How deeper player insights impact the lottery industry

Customer Experience | 3 min read

Customer Experience
Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform

Product Experience | 3 min read

Customer Experience
Product Experience
Tech Industry
User Experience
Intro to Insight Communities

Intro to Insight Communities

Customer Experience | 1 min read

Customer Experience
The Top Alida Innovations of 2020

The Top Alida Innovations of 2020

Tech Industry | 4 min read

Product Experience
Tech Industry
Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020

Retail | 3 min read

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Overcoming the CXM plateau: Take customer experience to new heights

Overcoming the CXM plateau: Take customer experience to new heights

Customer Experience | 3 min read

Customer Experience
Fall 2020 Product Release: Alida CXM and Alida Analytics

Fall 2020 Product Release: Alida CXM and Alida Analytics

Customer Experience | 3 min read

Customer Experience
Product Experience
4 Ways digital CABs drive business value

4 Ways digital CABs drive business value

Customer Experience | 3 min read

Customer Experience
Bias Is a Four-Letter Word

Bias Is a Four-Letter Word

Best Practices | 3 min read

Best Practices
Becoming Alida: Q&A with Senior Director of Brand, Kristin Dorsey

Becoming Alida

| 4 min read

3 Challenges in improving patient experience and satisfaction

3 Challenges in improving patient experience and satisfaction

Healthcare | 3 min read

Customer Experience
Healthcare
Going Beyond the Survey

Going Beyond the Survey

Customer Experience | 4 min read

Customer Experience
The Value of CX (Part 2): Advancing the Maturity of CX

The Value of CX (Part 2): Advancing the Maturity of CX

| 4 min read

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity

Product Experience | 3 min read

Product Experience
The Value of CX: Why We Need To Start Talking About NPS Again

The Value of CX: Why We Need To Start Talking About NPS Again

Customer Experience | 3 min read

Customer Experience
How Virgin Money UK Listens & Responds to Changing Customer Needs

How Virgin Money UK Listens & Responds to Changing Customer Needs

Customer Experience | 4 min read

Customer Experience
A Statement from our CEO, Ross Wainwright

A Statement from our CEO, Ross Wainwright

From the CEO | 1 min read

From the CEO
The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment

Customer Experience | 3 min read

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Best Practices for Financial Services Surveys during COVID-19

Best Practices for Financial Services Surveys during COVID-19

Best Practices | 2 min read

Best Practices
Customer Experience
Employee Experience
Financial Services
Best Practices for Survey Activities during COVID-19

Best Practices for Survey Activities during COVID-19

Employee Experience | 2 min read

Best Practices
Customer Experience
Employee Experience
Did You Hear That? The Importance of Listening during Uncertain Times

Did You Hear That? The Importance of Listening during Uncertain Times

Customer Experience | 2 min read

Customer Experience
Employee Experience
Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Product Experience | 3 min read

Product Experience
Building Community in Tough Times with Insight Communities

Building Community in Tough Times with Insight Communities

Customer Experience | 2 min read

Best Practices
Customer Experience
Insight Communities Help Brands Connect During COVID-19

Insight Communities Help Brands Connect During COVID-19

Customer Experience | 2 min read

Customer Experience
Employee Experience
Brand Experience
How SMUD Uses Customer Insights for Product Innovation

How SMUD Uses Customer Insights for Product Innovation

Product Experience | 3 min read

Product Experience
Getting a Pulse on Employee Needs During COVID-19

Getting a Pulse on Employee Needs During COVID-19

Employee Experience | 2 min read

Employee Experience
Why User Research & User Testing Are So Important

Why User Research & User Testing Are So Important

User Experience | 5 min read

Product Experience
User Experience
Alida's Commitment to Employees and Customers During COVID-19

Our Commitment to Employees and Customers During COVID-19

From the CEO | 1 min read

Customer Experience
Employee Experience
From the CEO
6 Ways Condé Nast Uses Insight Community to Drive Value

6 Ways Condé Nast Uses Insight Community to Drive Value

Customer Experience | 3 min read

Customer Experience
Browser Cookies and Teen Pregnancy: Data Privacy Primer

Browser Cookies and Teen Pregnancy: Data Privacy Primer

| 5 min read

Condé Nast’s 3 Steps to Building a Global Insight Engine

Condé Nast’s 3 Steps to Building a Global Insight Engine

Customer Experience | 3 min read

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3 Marketing Best Practices To Improve Customer Experience

3 Marketing Best Practices To Improve Customer Experience

Customer Experience | 2 min read

Customer Experience
Brand Experience
How Red Bull Strengthened Customer Engagement

How Red Bull Strengthened Customer Engagement

| 3 min read

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust

Customer Experience | 2 min read

Customer Experience
Product Experience
CCPA Compliance

Still Unsure about CCPA Compliance? We Can Help

| 3 min read

Canadian Tire + Salomon: CX Success with Data Integration

Canadian Tire + Salomon: CX Success with Data Integration

Customer Experience | 4 min read

Customer Experience
How to Show the Impact of Your Insight Community... and Scale It

How to Show the Impact of Your Insight Community... and Scale It

Best Practices | 3 min read

Best Practices
Customer Experience
A Message from Our CEO, Ross Wainwright

A Message from Our CEO, Ross Wainwright

From the CEO | 1 min read

From the CEO
The Best Ways to Share Insights with Stakeholders

The Best Ways to Share Insights with Stakeholders

Best Practices | 1 min read

Best Practices
How to Build an Insight Roadmap for Customer Centricity

How to Build an Insight Roadmap for Customer Centricity

Best Practices | 5 min read

Best Practices
What Marketers Should Know about Privacy and Security

What Marketers Should Know about Privacy and Security

Brand Experience | 4 min read

Brand Experience
How VMware, Stitch Fix, and Red Bull Leverage Insights

How VMware, Stitch Fix, and Red Bull Leverage Insights

Customer Experience | 2 min read

Customer Experience
How VMware Partners with Customers to Design Products

How VMware Partners with Customers to Design Products

Product Experience | 6 min read

Product Experience
How Global Brands Unlock Valuable Customer Insights

How Global Brands Unlock Valuable Customer Insights

Media & Entertainment | 2 min read

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Blog Subscribe Form

How to Use Your Sparq Insight Community for Your Design Sprint

How to Use Your Sparq Insight Community for Your Design Sprint

Customer Experience | 4 min read

Best Practices
Customer Experience
Product Experience
A Day in the Life of an Insight Community Manager

A Day in the Life of an Insight Community Manager

Best Practices | 1 min read

Best Practices
Customer Experience
Lessons for Businesses from the First Big GDPR Fines

Lessons for Businesses from the First Big GDPR Fines

| 4 min read

DMPs, CRMs & CDPs

DMPs, CRMs & CDPs: What Are They & Why Care?

Tech Industry | 4 min read

Customer Experience
Brand Experience
Tech Industry
Twitter's Top 10 Tips for Member Engagement

Twitter's Top 10 Tips for Member Engagement

Best Practices | 3 min read

Best Practices
Customer Experience
3 Principles of Refinery29's Best-in-Class Insight Program

3 Principles of Refinery29's Best-in-Class Insight Program

Customer Experience | 2 min read

Customer Experience
How Manulife Is Improving Customer Experience from the Outside-In

How Manulife Is Improving Customer Experience from the Outside-In

Customer Experience | 4 min read

Customer Experience
Guiding Principles of Customer Advocacy

Guiding Principles of Customer Advocacy

Customer Experience | 3 min read

Customer Experience
7 Ways to Get Repeatable Feedback from Millennial Women

7 Ways to Get Repeatable Feedback from Millennial Women

Customer Experience | 3 min read

Customer Experience
Earn the Right to Ask for Ongoing Customer Feedback

Earn the Right to Ask for Ongoing Customer Feedback

Customer Experience | 4 min read

Best Practices
Customer Experience
The Evolution of Customer Advocacy at VMware, Inc.

The Evolution of Customer Advocacy at VMware, Inc.

Customer Experience | 3 min read

Customer Experience
Product Experience
Data Privacy Isn't Just about GDPR Compliance

Data Privacy Isn't Just about GDPR Compliance

| 2 min read

How to Be Customer-Centric in the Age of Privacy

How to Be Customer-Centric in the Age of Privacy

Customer Experience | 1 min read

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Agile Product Development with Rapid Ongoing Insight

Agile Product Development with Rapid Ongoing Insight

Product Experience | 3 min read

Product Experience
Bridging the Gap between Personalization and Privacy

Bridging the Gap between Personalization and Privacy

| 2 min read

Shorten Customer Feedback Loop for Product Development

Shorten Customer Feedback Loop for Product Development

Tech Industry | 6 min read

Product Experience
Tech Industry
Considerations Before Employee Insight Community Launch

Considerations Before Employee Insight Community Launch

Best Practices | 2 min read

Best Practices
Roles Involved in Running an Insight Community

Roles Involved in Running an Insight Community

Best Practices | 1 min read

Best Practices
Stakeholder Engagement

Stakeholder Engagement

Best Practices | 3 min read

Best Practices
Open-Ends: What Are Some Creative Ways to Use Them?

Open-Ends: What Are Some Creative Ways to Use Them?

Best Practices | 2 min read

Best Practices
How Community Management Can Build Member Satisfaction

How Community Management Can Build Member Satisfaction

Best Practices | 3 min read

Best Practices
How Insight Communities Support Product Development

How Insight Communities Support Product Development

Best Practices | 1 min read

Best Practices
Building Deeper Member Profiles

Building Deeper Member Profiles

Best Practices | 2 min read

Best Practices
Employee Insight Communities

Employee Insight Communities

Best Practices | 3 min read

Best Practices
Benefits of a B2B Insight Community

Benefits of a B2B Insight Community

Best Practices | 2 min read

Best Practices
Multiple Administrator Best Practices

Multiple Administrator Best Practices

Best Practices | 1 min read

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Data Science and Look-Alike Modeling with Canadian Tire

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The Value of Open Ended Feedback

The Value of Open Ended Feedback

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10 Ways to Promote Stakeholder Hub Content

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