The Ohio State University Succeeds with a Focus on Empathy
Customer Experience | 2 min read
Why You Should Use Dashboards for Community & Market Research Programs
Customer Experience | 3 min read
CX Trends: Shifts in Consumer Habits & Expectations
Customer Experience | 4 min read
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Customer Experience ROI: A Framework for Measuring CX Success
Customer Experience | 3 min read
Are Your Research Activities Hurting the Customer Experience?
Customer Experience | 3 min read
How the Design Thinking Process Improves Innovation & Customer Experience
Customer Experience | 4 min read
How to Prioritize Diversity, Equity & Inclusion in the Workplace
DEI | 3 min read
Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX
Customer Experience | 4 min read
5 Tips on How to Use Research Activities to Enhance Customer Brand Experience
Brand Experience | 3 min read
More Than Just a Survey Platform: BDG Partners with Alida
Media & Entertainment | 2 min read
Integrating CX Can Potentially Increase Your Profit by the Millions
Customer Experience | 4 min read
What Is Total Experience Management & Why Does Your Business Need It?
Employee Experience | 3 min read
How Insight Communities Improve Customer Experience
Customer Experience | 3 min read
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Rethinking the Employee Experience in the New World of Work
Employee Experience | 7 min read
So You're Ready to Try a Discussion Forum?
Best Practices | 5 min read
How L&Q improves customer experience by listening to diverse voices
Customer Experience | 4 min read
Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs
Customer Experience | 3 min read
Customer Experience for Insurance Providers Requires a Human Touch
Customer Experience | 3 min read
5 Steps to Building a Seamless Customer Experience
Customer Experience | 3 min read
10 Tips for Building a Successful Insight Community
Customer Experience | 1 min read
How to Embrace Changing Customer Behaviors & Drive Retail Growth
Retail | 1 min read
Customer Lifetime Value: The Most Important Metric Everyone Overlooks
Customer Experience | 3 min read
The Ugly Truth: Surveys Alone Aren’t Enough
Customer Experience | 3 min read
Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year
DEI | 4 min read
The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?
Employee Experience | 5 min read
The Beginner's Guide to Brand Awareness Survey Questions
Brand Experience | 4 min read
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How Employee Engagement Drives Change and Boosts Revenue
Employee Experience | 5 min read
How Employee Engagement Helps Drive Customer Experience
Brand Experience | 3 min read
4 Ways to Drive Healthcare Improvement with Voice of Employee
Healthcare | 3 min read
How Retailers Can Navigate the Digital Commerce Experience Paradigm
Customer Experience | 4 min read
SWAGGER Magazine: Standing out in a Sea of Content
Customer Experience | 2 min read
How Alida Stands Out in a Crowded Customer Feedback Management Market
Customer Experience | 1 min read
[Infographic] 4 Pillars of CXM Value
Customer Experience | 2 min read
The Top Challenges in VoC—and How These Industry Leaders Tackle Them
Customer Experience | 5 min read
Customer Success Is at the Core of Alida
Customer Experience | 1 min read
What Is the Consumerization of Healthcare?
Healthcare | 4 min read
Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote
Customer Experience | 4 min read
Uncover and Action Comprehensive Insights with Flexibility
Customer Experience | 2 min read
Quick Player Insights: PA Lottery Insiders
Customer Experience | 3 min read
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EX and CX: How to Optimize Both Using Employee Insights
Employee Experience | 3 min read
5 Must-Read CX Books in 2021
Customer Experience | 2 min read
Alida Spring ‘21 Product Release Fuels a Holistic Customer View
Customer Experience | 3 min read
How PodPlays Is Disrupting the Podcast Industry with Listener Feedback
User Experience | 1 min read
How to Improve Customer Understanding & CX with AI
Customer Experience | 2 min read
Using Insights to Stay Ahead in an Oversaturated Market
Customer Experience | 2 min read
Are You Prioritizing Patient Experience?
Customer Experience | 2 min read
Alida Sets out to Become the Most Partner-Friendly SaaS Company
Tech Industry | 4 min read
Group Nine Captures a 360-Degree View of Digital Audiences
Customer Experience | 3 min read
How to Lead in a Crowded Streaming Media Market
Media & Entertainment | 2 min read
What Are Video Surveys & Why Should You Use Them?
Customer Experience | 2 min read
Banks & Credit Unions: Improve Your Metrics by Putting Customers First
Financial Services | 2 min read
Why WPS Health Solutions Puts Member Experience First
Healthcare | 2 min read
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How CXM Drives Year-Round Growth in the Tech Industry
Customer Experience | 2 min read
Ventura Foods Cooks up Deep Customer Insights
Customer Experience | 2 min read
How Will Customer Sentiment Affect CX in 2021?
Customer Experience | 2 min read
At Alida, We #ChooseToChallenge Gender Bias & Inequality
| 7 min read
Customer Feedback Is No Longer Just a Luxury for High End Retailers
Retail | 4 min read
Feedback loop: How deeper player insights impact the lottery industry
Customer Experience | 3 min read
Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform
Customer Experience | 3 min read
Intro to Insight Communities
Customer Experience | 1 min read
The Top Alida Innovations of 2020
Tech Industry | 4 min read
Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020
Retail | 3 min read
Overcoming the CXM plateau: Take customer experience to new heights
Customer Experience | 3 min read
Fall 2020 Product Release: Alida CXM and Alida Analytics
Product Experience | 3 min read
4 Ways digital CABs drive business value
Customer Experience | 3 min read
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Bias Is a Four-Letter Word
Best Practices | 3 min read
Becoming Alida
| 4 min read
3 Challenges in improving patient experience and satisfaction
Healthcare | 3 min read
Going Beyond the Survey
Customer Experience | 4 min read
The Value of CX (Part 2): Advancing the Maturity of CX
| 4 min read
Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity
Product Experience | 3 min read
The Value of CX: Why We Need To Start Talking About NPS Again
Customer Experience | 3 min read
How Virgin Money UK Listens & Responds to Changing Customer Needs
Customer Experience | 4 min read
A Statement from our CEO, Ross Wainwright
| 1 min read
The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment
Customer Experience | 3 min read
Best Practices for Financial Services Surveys during COVID-19
Best Practices | 2 min read
Best Practices for Survey Activities during COVID-19
Employee Experience | 2 min read
Did You Hear That? The Importance of Listening during Uncertain Times
Employee Experience | 2 min read
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Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More
Product Experience | 3 min read
Building Community in Tough Times with Insight Communities
Best Practices | 2 min read
Insight Communities Help Brands Connect During COVID-19
Customer Experience | 2 min read
How SMUD Uses Customer Insights for Product Innovation
Product Experience | 3 min read
Getting a Pulse on Employee Needs During COVID-19
Employee Experience | 2 min read
Why User Research & User Testing Are So Important
User Experience | 5 min read
Our Commitment to Employees and Customers During COVID-19
Employee Experience | 1 min read
6 Ways Condé Nast Uses Insight Community to Drive Value
Customer Experience | 3 min read
Browser Cookies and Teen Pregnancy: Data Privacy Primer
| 5 min read
Condé Nast’s 3 Steps to Building a Global Insight Engine
Customer Experience | 3 min read
3 Marketing Best Practices To Improve Customer Experience
Brand Experience | 2 min read
How Red Bull Strengthened Customer Engagement
| 3 min read
Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust
Customer Experience | 2 min read
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Still Unsure about CCPA Compliance? We Can Help
| 3 min read
Canadian Tire + Salomon: CX Success with Data Integration
Customer Experience | 4 min read
How to Show the Impact of Your Insight Community... and Scale It
Customer Experience | 3 min read
A Message from Our CEO, Ross Wainwright
| 1 min read
The Best Ways to Share Insights with Stakeholders
Best Practices | 1 min read
How to Build an Insight Roadmap for Customer Centricity
Best Practices | 5 min read
What Marketers Should Know about Privacy and Security
Brand Experience | 4 min read
How VMware, Stitch Fix, and Red Bull Leverage Insights
Customer Experience | 2 min read
How VMware Partners with Customers to Design Products
Product Experience | 6 min read
How Global Brands Unlock Valuable Customer Insights
Media & Entertainment | 2 min read
How to Use Your Sparq Insight Community for Your Design Sprint
Customer Experience | 4 min read
A Day in the Life of an Insight Community Manager
Customer Experience | 1 min read
Lessons for Businesses from the First Big GDPR Fines
| 4 min read
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DMPs, CRMs & CDPs: What Are They & Why Care?
Brand Experience | 4 min read
Twitter's Top 10 Tips for Member Engagement
Best Practices | 3 min read
3 Principles of Refinery29's Best-in-Class Insight Program
Customer Experience | 2 min read
How Manulife Is Improving Customer Experience from the Outside-In
Customer Experience | 4 min read
Guiding Principles of Customer Advocacy
Customer Experience | 3 min read
7 Ways to Get Repeatable Feedback from Millennial Women
Customer Experience | 3 min read
Earn the Right to Ask for Ongoing Customer Feedback
Best Practices | 4 min read
The Evolution of Customer Advocacy at VMware, Inc.
Customer Experience | 3 min read
Data Privacy Isn't Just about GDPR Compliance
| 2 min read
How to Be Customer-Centric in the Age of Privacy
Customer Experience | 1 min read
Agile Product Development with Rapid Ongoing Insight
Product Experience | 3 min read
Bridging the Gap between Personalization and Privacy
| 2 min read
Shorten Customer Feedback Loop for Product Development
Product Experience | 6 min read
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Considerations Before Employee Insight Community Launch
Best Practices | 2 min read
Roles Involved in Running an Insight Community
Best Practices | 1 min read
Stakeholder Engagement
Best Practices | 3 min read
Open-Ends: What Are Some Creative Ways to Use Them?
Best Practices | 2 min read
How Community Management Can Build Member Satisfaction
Best Practices | 3 min read
How Insight Communities Support Product Development
Best Practices | 1 min read
Building Deeper Member Profiles
Best Practices | 2 min read
Employee Insight Communities
Best Practices | 3 min read
Benefits of a B2B Insight Community
Best Practices | 2 min read
Multiple Administrator Best Practices
Best Practices | 1 min read
The Difference between Customer Intelligence, Data, and Insights
Customer Experience | 2 min read
Data Science and Look-Alike Modeling with Canadian Tire
Customer Experience | 5 min read
The Value of Open Ended Feedback
Product Experience | 4 min read
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10 Ways to Promote Stakeholder Hub Content
Best Practices | 1 min read
Q&A with CX Journey’s Annette Franz
Customer Experience | 4 min read
Leading the business: Lessons from Red Bull’s Shopper Insights team
CPG | 2 min read
Insight Community Invitation Email Best Practices
Customer Experience | 1 min read
Want to Boost Your Insight Community Engagement?
Best Practices | 1 min read
3 Examples of Customer-Centric Product Development
User Experience | 3 min read
Stakeholder Hubs: 4 Best Practices to Hit the Ground Running
Best Practices | 3 min read
How 4 Industry-Leading Brands Use Insight to Improve CX
Retail | 3 min read
Common CX Strategy Mistakes and How to Avoid Them
Customer Experience | 4 min read
How often should I post to my Hub?
Best Practices |
Why is Shareback important for your insight community?
Best Practices |
Anatomy of an Excellent Recruitment Survey
Best Practices | 3 min read
Naming Your Insight Community
Best Practices | 1 min read
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Distribution Best Practices
Best Practices | 1 min read
Survey Design: Support for Shorter Scales
Best Practices | 3 min read
Member Hubs: Review Analytics
Best Practices | 1 min read
Member Hubs: Launching a Member Hub
Best Practices | 1 min read
Member Hubs: Internal Launch
Best Practices | 2 min read
Discussion Forums: Best Practices Once You Are Up and Running
Best Practices | 4 min read
Member Hubs: Styling Your Member Hub Posts
Best Practices | 2 min read
Member Hubs: Adding Content
Best Practices | 2 min read
Activity Design Best Practices
Best Practices | 2 min read
Think "Mobile First" for Survey Design
Best Practices | 1 min read
Member Hubs: Setting Hub Goals
Best Practices | 1 min read
What's the Difference between Customer Centric vs. Customer Focused?
Customer Experience | 4 min read
How to Avoid the Spam Filter
Best Practices | 3 min read
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Community Health Reviews: Why and How To Do Them
Best Practices | 3 min read
Using Social Media to Recruit Members
Best Practices | 4 min read
Community Management: An Overview
Best Practices | 1 min read
Recruitment Sources: Where Do Members Come From?
Customer Experience | 3 min read
Building a Great Community in the Sports Industry
Best Practices | 2 min read
Tips for Managing Insight Communities
Best Practices |
13 Stunning Stats on the Growing CX Leadership Gap
Customer Experience | 2 min read
Why Shopper Insight Is a Valuable Ingredient for CPG Companies
Retail | 2 min read
4 Ways Technology Is Changing Consumer Behavior
Customer Experience | 4 min read
13 Customer Loyalty Stats + Why Loyalty Programs Fail
Brand Experience | 2 min read
4 Types of Online Communities & Best Practices on How to Use Them
Brand Experience | 3 min read
5 Examples of Brands Driving Customer-Centric Innovation
Retail | 3 min read
5 Brands That Used Transparency in Marketing and Won
Brand Experience | 3 min read
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How to Improve End-to-End Customer Experience
Customer Experience | 1 min read
3 Tips on How to Improve Customer Experience Strategy
Customer Experience | 3 min read
13 Stunning Stats about Product Innovation
Product Experience | 2 min read
Why Direct to Consumer is Becoming Important in Retail
Customer Experience | 3 min read
Customer Intelligence in the Mobile World: How to Achieve Mobile-First Research
Customer Experience | 3 min read
6 Experts on Which Companies are Customer Obsessed
| 4 min read
4 Reasons Competitive Analysis Should Go Beyond Industry
Brand Experience | 2 min read
Tips for Survey Design and Execution
Customer Experience | 3 min read
How to engage insight community members
Customer Experience | 3 min read
The Pros and Cons of Word Clouds as Visualizations
Brand Experience | 3 min read