Your guide to customer engagement software
Customer Experience | 9 min read
How to keep a customer insight platform vibrant once the novelty is over
Customer Experience | 4 min read
6 tips for boosting customer engagement
Customer Experience | 4 min read
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The pros and cons of word clouds as visualizations
Customer Experience | 3 min read
What's the difference between customer centric vs. customer focused?
Customer Experience | 3 min read
4 ways technology is changing consumer behavior
Customer Experience | 3 min read
Alphabet Soup of CX Metrics
Thought Leadership | 5 min read
5 examples of brands driving customer-centric innovation
Customer Experience | 4 min read
Why a Strong Company Culture Is Your Secret Weapon
Thought Leadership | 4 min read
How to get the most out of your Professional Services investment
Thought Leadership | 2 min read
Embrace change and make your organizational transformation a success
Thought Leadership | 4 min read
No good customer experience stems from bad employee experiences
EX Series | 5 min read
Should you always be closing?
Thought Leadership | 4 min read
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Becoming the architect of the customer experience
Thought Leadership | 4 min read
Alida Summer ‘22 Product Release: Customer Journeys helps improve your customers’ entire experience
Customer Experience | 2 min read
How to understand, engage and retain hard-to-reach hourly workers
EX Series | 2 min read
How to Accelerate Your CX Project's Time to Value
Best Practices | 4 min read
How lululemon Co-Creates Experiences with and for Their Customers
Retail | 2 min read
The Ultimate Guide to Create Effective Survey Questions
Best Practices | 4 min read
Alida Named a Leader in Experience Management Software by G2
Customer Experience | 2 min read
Why Your Company Must Prioritize DE&I and LGBTQ+ Initiatives All Year
EX Series | 5 min read
Reimagining Research: How to Create Better Customer Research Experiences
Alida Activate 2022 | 3 min read
Activate ‘22: What Brands Can Learn From the Buffalo Sabres Fanbase
Alida Activate 2022 | 3 min read
Changing Healthcare from Within
| 3 min read
Activate ‘22: A Lesson From Cryptocurrency: CX in New Markets
Alida Activate 2022 | 3 min read
Alida Activate ’22: How Spotify Built a B2B Community for Actionable Insights
Alida Activate 2022 | 3 min read
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Alida Activate ‘22: How Logitech Used Insight Communities to Find Underserved Customer Groups
Alida Activate 2022 | 3 min read
Q&A with Wondrium: The 3 pillars of CX success
Customer Experience | 4 min read
Best Employee Experience Practices to Attract and Retain Top Talent
Employee Experience | 7 min read
Alida Activate ‘22: The power of insight communities compels you
Alida Activate 2022 | 4 min read
How Indigo Gets Rapid Customer Feedback to Test Product Concepts
Customer Experience | 1 min read
Turning Empathy into Action
Alida Activate 2022 | 3 min read
Activate: 4 Ways to Make Empathy the Heart of Your CX
Alida Activate 2022 | 4 min read
Previously, on Activate…
Alida Activate 2022 | 3 min read
Alida Spring ‘22 Product Release: Video Discussions Is a Go; TXM Platform Becomes More Powerful
Product Experience | 2 min read
What to Expect from Activate 2022?
Alida Activate 2022 | 3 min read
Brand Experience: What is It and How to Improve It
Brand Experience | 6 min read
Your Guide to Online Qualitative Research
Industry Expertise | 5 min read
Boosting Customer Experience by Understanding Your Audience: The Expert Guide
Customer Experience | 6 min read
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The Secret to Leveraging Customer Data
Industry Expertise | 4 min read
How to Build Effective Dashboards
Best Practices | 3 min read
What is a Customer Satisfaction Score and Why It Matters
Customer Experience | 5 min read
5 Steps to Building an Effective Customer Survey in 2022
Customer Experience | 6 min read
Build Better Surveys: Choosing Your Key Drivers
Best Practices | 4 min read
The Cookie Crumbles: The Rise of Zero-Party Data
Total Experience Management | 4 min read
Engaging Younger Audiences: How to Reach Gen Z Customers
Customer Experience | 5 min read
The Importance of Voice of the Customer in Business Decision Making
| 8 min read
8 Innovative Tactics for Increasing Your Customer Lifetime Value
Customer Experience | 5 min read
Expert Tips to Effectively Generate and Utilize Actionable Customer Insights
Industry Expertise | 6 min read
4 Ways Customer Feedback Can Make or Break Your Company
Customer Experience | 8 min read
Driving Innovation and Collaboration in the Autodesk Research Community
Customer Experience | 2 min read
How a Good NPS Score Impacts Business Growth (and How to Improve It)
Customer Experience | 6 min read
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5 Effective Strategies for Building Customer Loyalty
Customer Experience | 5 min read
How to Turn Customers into Storytellers
Customer Experience | 3 min read
Customer Centricity Must Become a Top C-Suite Priority
Industry Expertise | 1 min read
How are you going to choose your CX Metric?
User Experience | 4 min read
The 80/20 Rule Doesn’t Work Anymore; Here’s Why Inclusive Design Always Wins
DEI | 3 min read
How to Build a Product Experience Strategy (and Why It Matters)
Product Experience | 6 min read
Increase Customer Feedback With Digital Rewards
Customer Experience | 2 min read
Winter '22 Product Release—Dynamic Targeting, AI-driven Text Analytics, and More!
Product Experience | 3 min read
Alida and Rybbon Increase Customer Engagement with Digital Incentives
Customer Experience | 2 min read
Why Product Teams Need to Prioritize Inclusive Design
Product Experience | 3 min read
3 Tips for Shaping Brand Experiences With New and Loyal Customers
Brand Experience | 3 min read
EMEA Delta Award Winners 2021
Customer Experience | 4 min read
5 Ways to Deliver Extraordinary Experiences for Every Audience
Customer Experience | 3 min read
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Forrester and Alida Come Together to Improve CX With This Recipe
Customer Experience | 3 min read
Alida Is Now a “Visionary” in 2021 Gartner® Magic Quadrant™ for VoC
Customer Experience | 3 min read
How to Scale Your Customer Insights like Twitter and PokerStars
Brand Experience | 5 min read
How to Do Really Great Video Research
Customer Experience | 5 min read
What Is Product Experience and How Does It Relate to CX?
Product Experience | 2 min read
Data Without Context Is Just Noise: Uncover the Why Behind The What
Customer Experience | 4 min read
Q&A WITH J.CREW: Using Voice Of Customer To Improve Experiences
Industry Expertise | 6 min read
How MuleSoft Uses Empathy-Based UX Research to Inform User-Centered Product Design
User Experience | 2 min read
Fall ‘21 Product Release—Deeper AI, Analytics, and CXM Integrations
Customer Experience | 2 min read
Your Customers Don’t Feel Heard
Customer Experience | 2 min read
Alida Closes $20M Funding Round
From the CEO | 1 min read
The Ohio State University Succeeds with a Focus on Empathy
Customer Experience | 2 min read
Why You Should Use Dashboards for Community & Market Research Programs
Customer Experience | 3 min read
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CX Trends: Shifts in Consumer Habits & Expectations
Customer Experience | 4 min read
Customer Experience ROI: A Framework for Measuring CX Success
Customer Experience | 3 min read
Are Your Research Activities Hurting the Customer Experience?
Customer Experience | 3 min read
How the Design Thinking Process Improves Innovation & Customer Experience
Tech Industry | 4 min read
How to Prioritize Diversity, Equity & Inclusion in the Workplace
DEI | 3 min read
Streaming Providers Use Voice of Customer (VoC) Insights to Improve CX
Media & Entertainment | 4 min read
5 Tips on How to Use Research Activities to Enhance Customer Brand Experience
Brand Experience | 3 min read
More Than Just a Survey Platform: BDG Partners with Alida
Brand Experience | 2 min read
Integrating CX Can Potentially Increase Your Profit by the Millions
Customer Experience | 4 min read
What Is Total Experience Management & Why Does Your Business Need It?
Customer Experience | 3 min read
How Insight Communities Improve Customer Experience
Customer Experience | 3 min read
Rethinking the Employee Experience in the New World of Work
Employee Experience | 7 min read
So You're Ready to Try a Discussion Forum?
Best Practices | 5 min read
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How L&Q improves customer experience by listening to diverse voices
Customer Experience | 4 min read
Alida Summer ‘21 Release Provides Richer Insights to Elevate CX Programs
Customer Experience | 3 min read
Customer Experience for Insurance Providers Requires a Human Touch
Customer Experience | 3 min read
5 Steps to Building a Seamless Customer Experience
Customer Experience | 3 min read
10 Tips for Building a Successful Insight Community
Customer Experience | 1 min read
How to Embrace Changing Customer Behaviors & Drive Retail Growth
Customer Experience | 1 min read
Customer Lifetime Value: The Most Important Metric Everyone Overlooks
Customer Experience | 3 min read
The Ugly Truth: Surveys Alone Aren’t Enough
Best Practices | 3 min read
Why Your Company Must Prioritize DE&I & LGBTQ+ Initiatives All Year
DEI | 4 min read
The Power of Employee Experience: What Is It & How Can You Turn It into a Competitive Advantage?
Employee Experience | 5 min read
The Beginner's Guide to Brand Awareness Survey Questions
Brand Experience | 4 min read
How Employee Engagement Drives Change and Boosts Revenue
Employee Experience | 5 min read
How Employee Engagement Helps Drive Customer Experience
Brand Experience | 3 min read
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4 Ways to Drive Healthcare Improvement with Voice of Employee
Healthcare | 3 min read
How Retailers Can Navigate the Digital Commerce Experience Paradigm
Customer Experience | 4 min read
SWAGGER Magazine: Standing out in a Sea of Content
Brand Experience | 2 min read
How Alida Stands Out in a Crowded Customer Feedback Management Market
Customer Experience | 1 min read
[Infographic] 4 Pillars of CXM Value
Customer Experience | 2 min read
The Top Challenges in VoC—and How These Industry Leaders Tackle Them
Customer Experience | 5 min read
Customer Success Is at the Core of Alida
Customer Experience | 1 min read
What Is the Consumerization of Healthcare?
Healthcare | 4 min read
Top 3 Takeaways from Kerry Bodine’s Alida Activate Keynote
Customer Experience | 4 min read
Uncover and Action Comprehensive Insights with Flexibility
Customer Experience | 2 min read
Quick Player Insights: PA Lottery Insiders
Customer Experience | 3 min read
EX and CX: How to Optimize Both Using Employee Insights
Employee Experience | 3 min read
5 Must-Read CX Books in 2021
Customer Experience | 2 min read
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Alida Spring ‘21 Product Release Fuels a Holistic Customer View
Customer Experience | 3 min read
How PodPlays Is Disrupting the Podcast Industry with Listener Feedback
Media & Entertainment | 1 min read
How to Improve Customer Understanding & CX with AI
Customer Experience | 2 min read
Using Insights to Stay Ahead in an Oversaturated Market
Customer Experience | 2 min read
Are You Prioritizing Patient Experience?
Customer Experience | 2 min read
Alida Sets out to Become the Most Partner-Friendly SaaS Company
Customer Experience | 4 min read
Group Nine Captures a 360-Degree View of Digital Audiences
Media & Entertainment | 3 min read
How to Lead in a Crowded Streaming Media Market
Media & Entertainment | 2 min read
What Are Video Surveys & Why Should You Use Them?
Customer Experience | 2 min read
Banks & Credit Unions: Improve Your Metrics by Putting Customers First
Customer Experience | 2 min read
Why WPS Health Solutions Puts Member Experience First
Healthcare | 2 min read
How CXM Drives Year-Round Growth in the Tech Industry
Tech Industry | 2 min read
Ventura Foods Cooks up Deep Customer Insights
Customer Experience | 2 min read
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How Will Customer Sentiment Affect CX in 2021?
Customer Experience | 2 min read
At Alida, We #ChooseToChallenge Gender Bias & Inequality
| 7 min read
Customer Feedback Is No Longer Just a Luxury for High End Retailers
Customer Experience | 4 min read
Feedback loop: How deeper player insights impact the lottery industry
Customer Experience | 3 min read
Alida Kicks off 2021 by Strengthening Our CXM & Insights Platform
User Experience | 3 min read
Intro to Insight Communities
Customer Experience | 1 min read
The Top Alida Innovations of 2020
Product Experience | 4 min read
Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020
Retail | 3 min read
Overcoming the CXM plateau: Take customer experience to new heights
Customer Experience | 3 min read
Fall 2020 Product Release: Alida CXM and Alida Analytics
Product Experience | 3 min read
4 Ways digital CABs drive business value
Customer Experience | 3 min read
Bias Is a Four-Letter Word
Best Practices | 3 min read
Becoming Alida
| 4 min read
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3 Challenges in improving patient experience and satisfaction
Healthcare | 3 min read
Going Beyond the Survey
Customer Experience | 4 min read
The Value of CX (Part 2): Advancing the Maturity of CX
| 4 min read
Summer '20 Release: Customer-led innovations help you stay on the path of customer-centricity
Product Experience | 3 min read
The Value of CX: Why We Need To Start Talking About NPS Again
Customer Experience | 3 min read
How Virgin Money UK Listens & Responds to Changing Customer Needs
Customer Experience | 4 min read
A Statement from our CEO, Ross Wainwright
From the CEO | 1 min read
The CX Divide: How to Overcome the Gap between Lip Service and Action to Get Executive Buy-In for CX Investment
Customer Experience | 3 min read
Best Practices for Financial Services Surveys during COVID-19
Best Practices | 2 min read
Best Practices for Survey Activities during COVID-19
Customer Experience | 2 min read
Did You Hear That? The Importance of Listening during Uncertain Times
Employee Experience | 2 min read
Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More
Product Experience | 3 min read
Building Community in Tough Times with Insight Communities
Best Practices | 2 min read
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Insight Communities Help Brands Connect During COVID-19
Brand Experience | 2 min read
How SMUD Uses Customer Insights for Product Innovation
Product Experience | 3 min read
Getting a Pulse on Employee Needs During COVID-19
Employee Experience | 2 min read
Why User Research & User Testing Are So Important
Product Experience | 5 min read
Our Commitment to Employees and Customers During COVID-19
From the CEO | 1 min read
6 Ways Condé Nast Uses Insight Community to Drive Value
Customer Experience | 3 min read
Browser Cookies and Teen Pregnancy: Data Privacy Primer
| 5 min read
Condé Nast’s 3 Steps to Building a Global Insight Engine
Customer Experience | 3 min read
3 Marketing Best Practices To Improve Customer Experience
Customer Experience | 2 min read
How Red Bull Strengthened Customer Engagement
| 3 min read
Alida Sparq® Winter '20 Further Enables Brands to Excel in Customer Trust
Product Experience | 2 min read
Still Unsure about CCPA Compliance? We Can Help
| 3 min read
Canadian Tire + Salomon: CX Success with Data Integration
Customer Experience | 4 min read
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How to Show the Impact of Your Insight Community... and Scale It
Customer Experience | 3 min read
A Message from Our CEO, Ross Wainwright
From the CEO | 1 min read
The Best Ways to Share Insights with Stakeholders
Best Practices | 1 min read
How to Build an Insight Roadmap for Customer Centricity
Best Practices | 5 min read
What Marketers Should Know about Privacy and Security
Brand Experience | 4 min read
How VMware, Stitch Fix, and Red Bull Leverage Insights
Customer Experience | 2 min read
How VMware Partners with Customers to Design Products
Product Experience | 6 min read
How Global Brands Unlock Valuable Customer Insights
Tech Industry | 2 min read
How to Use Your Sparq Insight Community for Your Design Sprint
Best Practices | 4 min read
A Day in the Life of an Insight Community Manager
Best Practices | 1 min read
Lessons for Businesses from the First Big GDPR Fines
| 4 min read
DMPs, CRMs & CDPs: What Are They & Why Care?
Customer Experience | 4 min read
Twitter's Top 10 Tips for Member Engagement
Best Practices | 3 min read
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3 Principles of Refinery29's Best-in-Class Insight Program
Customer Experience | 2 min read
How Manulife Is Improving Customer Experience from the Outside-In
Customer Experience | 4 min read
Guiding Principles of Customer Advocacy
Customer Experience | 3 min read
7 Ways to Get Repeatable Feedback from Millennial Women
Customer Experience | 3 min read
Earn the Right to Ask for Ongoing Customer Feedback
Best Practices | 4 min read
The Evolution of Customer Advocacy at VMware, Inc.
Customer Experience | 3 min read
Data Privacy Isn't Just about GDPR Compliance
| 2 min read
How to Be Customer-Centric in the Age of Privacy
Customer Experience | 1 min read
Agile Product Development with Rapid Ongoing Insight
Product Experience | 3 min read
Bridging the Gap between Personalization and Privacy
| 2 min read
Shorten Customer Feedback Loop for Product Development
Product Experience | 6 min read
Considerations Before Employee Insight Community Launch
Best Practices | 2 min read
Roles Involved in Running an Insight Community
Best Practices | 1 min read
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Stakeholder Engagement
Best Practices | 3 min read
Open-Ends: What Are Some Creative Ways to Use Them?
Best Practices | 2 min read
How Community Management Can Build Member Satisfaction
Best Practices | 3 min read
How Insight Communities Support Product Development
Best Practices | 1 min read
Building Deeper Member Profiles
Best Practices | 2 min read