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Product Researchers

Test and validate assumptions
before you launch your next product

Embed the customer voice in your product strategy and roadmap to accelerate innovation.

See why product researchers love Alida

If we need to find people who have bought a certain item, have a specific interest or live in a certain place, we can because we have that information already. Often we know we can do a better job internally segmenting our panelists to find the right group than we could ever find externally.

~ Jenna Beales
Senior Consultant, Qualitative Research

Read the story

Product research that delivers business impact




Faster Project





One platform. Limitless potential.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

Execute product research throughout the design and development lifecycle

Make confident, data-driven decisions at every stage.

  • Create a community that represents your user base, including hard-to-reach populations.
  • Know more about each user every time you interact with them.
  • Keep your community healthy and engaged, with industry-leading response rates.
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Co-create products with your customers

Apply a mix of quantitative and qualitative research methods to understand your customers’ motivations and preferences.

  • Gather insights from validated users with a vested interest in your products
  • Engage in ongoing conversations with customers through a private, online community
  • Collect immediate, in-product feedback from users
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Analyze results in a unified, intelligent platform

Leverage automation to reduce manual tasks and save time uncovering and communicating insights.

  • Integrate customer feedback with product telemetry and usage data.
  • Understand what features and experiences drive loyalty and/or churn across different segments or cohorts of users.
  • See results in real-time and unlock the meaning behind the data with powerful dashboards and reports.
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  • “Our objective is to enhance our customers’ experience and help them live their lives on purpose. With the support of Alida’s platform we can make data-driven decisions, rooted in what is most meaningful to our customers, so that we are creating the products and experiences our customers want from us.”

    - Suzanna Morris, Vice President, Customer Insights and Analytics, Indigo

    Read their story
  • “B2B Clients can be tough to engage. They have limited time and need to see immediate value in participating in a community. Their feedback is so important in informing the decisions we make, whether it’s our products, services, or client support. We had to find a way to hear from them regularly and these communities allow us to do that.”

    - Lydia Frangos, Senior Client Insights Analyst, Sun Life U.S.

    Read their story
  • “Our customer user experience is pivotal in recruiting and retaining quality research participants that help inform our business decisions to reach our goals."

    - The Autodesk Research Community (ARC) Research Ops Team

    Read their story

See how Alida can help you level up your research program.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.