Understand and improve touchpoints
that impact the customer journey

Foster relationships with customers that increase engagement, satisfaction, and loyalty.

See why customer experience teams love Alida

We need to listen, learn, and understand the needs of current and potential guests. Our goal is to achieve an even deeper sense of community, brand relevance and affinity, by continuing to be guest-centric in everything we do.

~ Adrienne Salter
Senior Manager Global Brand Insights, lululemon

Read the story

CX programs drive meaningful business impact

75%

Consumers
Want to Help Brands

95%

Increase in
Profits

71%

More Referrals
From Happy Customers

80%

Higher
Likelihood to Purchase

One platform. Limitless potential.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

Develop a comprehensive view of the customer journey

Visualize the end-to-end customer experience and deliver value at every stage

Increase alignment across internal teams
Understand points of friction that increase the burden for customers
Spot emerging issues before they negatively impact your business

Engage customers how and when they prefer

Employ multiple research methods to understand and measure affinity, satisfaction, likelihood to recommend, and more.

Create a safe space for in-depth conversations with customers
Discuss and test ideas with your customers at your side
Ensure customers feel heard

Prioritize improvement efforts

Identify the root causes of issues and understand what levers to move to make the biggest impact.

Integrate customer feedback with product, sales, and usage data
Understand what experiences drive loyalty and/or churn across different segments or cohorts
See results in real-time and unlock the meaning behind the data with powerful dashboards and reports

“If we see dips in a customer experience, we can validate these with the community and find out what they think. Is this just a flash in the pan or is there something more to it? We can get involved in the details”

- Suse Radcliffe, Voice of Customer Manager, Toyota
Read their story
“Top of our minds was the question ‘what will the digital experiences look like?’ The goal of the community shifted to support customer migration to new systems and processes, identify and mitigate points of friction, and keep a pulse on the customer experience.”

- Igor Diner, Customer Experience Insights Manager, BMO
Read their story
“We had the opportunity to focus on the individual regions, teams, and fans of those teams, and get hyper local at a scale. We wanted to learn about fandoms specific to a market versus national, broad insights.”

- Susie Thomas - Linear and Cross-platform Research Senior, Bally Sports
Read their story