Access hard-to-engage customers
Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.
Media & Entertainment Solution Transform Audience Experience
Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.
Why Media & Entertainment Companies Choose Alida
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Enhance Viewer Experience
Deliver high-value experiences that resonate with key customer segments
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Increase Advertiser Value Prop
Create deep audience segmentation models and targeting algorithms to increase advertiser partnership value
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Innovate and Co-Create Products
Develop user-centric experiences co-created with customers
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Integrate Data for 360 View of Customers
Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data
You're in Good Company
Overview
Activity Templates
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
- Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
- Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
- Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
- Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
- Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
- Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
- Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
- Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
SECURE & COMPLIANT FOR MEDIA & ENTERTAINMENT
Our many customers within the media and entertainment industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including:
GDPR Ready
CCPA Ready
SOC2 Compliant
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