Access hard-to-engage customers
Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.
Learn how we use your personal data in our privacy policy and about our country/region options
Deliver high-value experiences that resonate with key customer segments
Create deep audience segmentation models and targeting algorithms to increase advertiser partnership value
Develop user-centric experiences co-created with customers
Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data
Overview
Activity Templates
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
76% of consumers said they were satisfied with their current streaming provider.
But over half of them are still looking for the “next best thing.”
*According to a recent PwC survey
Southern Cross Austereo (SCA), the leading radio and TV distributor in Australia, connects with up to 95% of Australians each week. Across four insight communities, with over 70 member groups, SCA measures brand awareness, shifts in perception, and generates actionable insight to support customer-led growth across the business.
With our unique, relationship-based approach, the Alida Sparq platform enables media & entertainment brands to:
Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.
Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.
Connect feedback to existing systems of record and identify actionable ways to personalize and customize.
Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.
"We went from flying blind to having deep customer knowledge and understanding of our global audience.”
Chris Austin, Director of Data and Insight, Condé Nast
Use deep customer profiling to uplift value to advertising partners.
Bustle Digital Group leveraged digital insight community user findings in 70% of pitches over $1 million, with a higher than average close date.
Diagnose sources of dissatisfaction and align offerings to better understood customer segments.
Nine achieved a 360 degree view of its audience with attitudinal and preference data from Alida Sparq. This helped them manage churn, monitor satisfaction, and measure the organization’s overall success.
Co-create and test product concepts and content investments with highly engaged, well understood customers.
Nascar partnered with 12,000 fans through their digital insight community to influence everything from on-track competition to strategic business and marketing decisions. In doing so, they decreased research costs by 80% and tripled the feedback received from customers.
Our many customers within the media and entertainment industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including:
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Drive innovation and revenue growth in your organization by using Alida Sparq to collect meaningful user insights and guidance that can’t be obtained anywhere else.