Media & Entertainment Solution
Transform Audience Experience
Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.
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Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
Activity Templates
- Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
- Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
- Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
- Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
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