Access hard-to-engage customers
Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.
Media & Entertainment Solution Transform Audience Experience
Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.
Why Media & Entertainment Companies Choose Alida
/01_mediaentertainment_icon.svg){kind=icon}
Enhance Viewer Experience
Deliver high-value experiences that resonate with key customer segments
/02_mediaentertainment_icon.svg){kind=icon}
Increase Advertiser Value Prop
Create deep audience segmentation models and targeting algorithms to increase advertiser partnership value
/03_mediaentertainment_icon.svg){kind=icon}
Innovate and Co-Create Products
Develop user-centric experiences co-created with customers
/04_mediaentertainment_icon.svg){kind=icon}
Integrate Data for 360 View of Customers
Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data
You're in Good Company
Overview
Activity Templates
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
- Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
- Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
- Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
- Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
Overview
Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.
- Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
- Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
- Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
- Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
SECURE & COMPLIANT FOR MEDIA & ENTERTAINMENT
Our many customers within the media and entertainment industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including:
GDPR Ready
CCPA Ready
SOC2 Compliant
Related Resources
Fossil Group Uses Customer Insights to Empower Business Decisions
How Virgin Money UK Listen and Respond
to Rapidly Changing Customer Needs in the Age of Coronavirus
How Condé Nast's Consumer-Centric Focus Supports the Company's Global Vision
Don't Fall Behind
Optimize Your CX Program and Stay Connected to Your Customers
Securing Growth and Customer Retention in Banking in the Age of Disruption
How Alida Helps The World's Most Customer-Centric Brands Win
Driving Business Value
What Can CXM Do For You?
4 Pillars of Customer Experience Management Value
Be the Player
How Gamesys Puts Themselves in the Shoes of Their Players
Activating the Community
Making CX an Organization-wide Priority
Insights in 2020
Building an Agile Insight Engine
Proving the Value of Insights During Covid-19
Alida Named a Niche Player
Gartner 2020 Magic Quadrant for Voice of Customer
CX: Market Researchers' Top Priority for 2021
Greenbook Webinar
World Class Insights
12 Tips for Marketing Research and Insight Pros
What Is Customer Experience Management?
The Ultimate Guide to Insight Communities
Customer Centricity: The Definitive Guide
Sprint in the Right Direction
How CXM Drives Year-Round Growth in the Tech Industry
8 Ways Banks And Credit Unions Can Improve Their Key Metrics By Putting Customers First
How to Make Smarter, Consumer-Obsessed Decisions
Keeping Customer Insights Flowing Through 2020 & Beyond
B2B2C Community
The Opportunities & Challenges Building a Community of your Customer's Customers
The Prescription for Success
How to Take Your Organization From “I Think” to “I Know”
Using Insights to Stay Ahead of Trends & Competitors
Advertising Insights from COVID Challenges
7 Ways to Lead in a Crowded Streaming Media Market
Why Should Your Customer Advisory Board Go Digital?
7 Questions Every Company Must Ask When Building an NPS Program
Prioritizing Patient Experience
Using Insights to Stay Ahead In An Oversaturated Market
A Fireside Chat with Sky Betting & Gaming
6 Tips to Increase Member Hub Engagement with Penn Lottery
7 Benefits of Going Digital with Your Customer Advisory Board
CX Lessons from Social Insects to Drive Business Change
The Bees Have It
Alida Activate: Spring Edition
Put Your CX Strategy into Action
The Business Case for Consolidating Survey Solutions
A Retailer's Blueprint for a Better Digital Commerce Experience
Engagement in Action
8 Best Practices for Increasing Member Hub Engagement
Digital Insight Community Handbook
10 Essential Actions for a Successful Community
7 Steps to Drive Retail Growth
And Embrace Evolving Customer Behaviors
COVID-19 Drives Consumer Focus in Healthcare & Insurance
Rethinking Employee Experience
in the New World of Work
Housing Association London & Quadrant Transforms the Resident Experience with Agile Community Insights
The CX-plus-CI Alliance Drives Tangible Business Benefits
A Passionate Audience: Streaming to Modern Viewers
CX Trend Review
What Worked, What Didn't, and Where We Go from Here
Total Experience Management
How to Create a CX Program That Drives Innovation