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Media & Entertainment Solution Transform Audience Experience

Directly interact with thousands of viewers to validate content investment, uplift advertiser revenue, and deliver personalized viewer experiences across every channel and touchpoint.

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Why Media & Entertainment Companies Choose Alida

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Enhance Viewer Experience

Deliver high-value experiences that resonate with key customer segments

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Increase Advertiser Value Prop

Create deep audience segmentation models and targeting algorithms to increase advertiser partnership value

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Innovate and Co-Create Products

Develop user-centric experiences co-created with customers

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Integrate Data for 360 View of Customers

Augment the data in your system of record with hard-to-reach customer insights that contextualize existing data

You're in Good Company

Overview

Activity Templates

Overview

Alida’s Media Industry solution empowers you to inject customer insights and feedback to understand content themes, advertising engagement and brand perception to design experiences that drive revenue and renewals.  

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  • Measure Ad recall by using templates that evaluate how memorable ads served to your subscribers were to ensure brand recall at the time of purchase
  • Maximize your advertising spend by testing ad effectiveness by asking carefully crafted questions to determine if ads hit the mark with your audience
  • Learn about what matters to your audience with respect to advertisements; level of personalization, where in their customer journey they would like to be served ads etc.
  • Collect meaningful feedback on how subscribers feel about your brand and their perceptions about your brand relative to competitors
Media Industry Templates

Are You Keeping up with Customer Expectations?

76%

76% of consumers said they were satisfied with their current streaming provider.

50%

But over half of them are still looking for the “next best thing.”

*According to a recent PwC survey

Drive Business Growth through Insight

Southern Cross Austereo (SCA), the leading radio and TV distributor in Australia, connects with up to 95% of Australians each week. Across four insight communities, with over 70 member groups, SCA measures brand awareness, shifts in perception, and generates actionable insight to support customer-led growth across the business.

The Alida Difference for Media & Entertainment Companies

With our unique, relationship-based approach, the Alida Sparq platform enables media & entertainment brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to personalize and customize.

Align decision making around the customer

Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.

"We went from flying blind to having deep customer knowledge and understanding of our global audience.”

Chris Austin, Director of Data and Insight, Condé Nast

Customer Insights from Alida Sparq Help You:

Drive Revenue Growth

Use deep customer profiling to uplift value to advertising partners.

Bustle Digital Group leveraged digital insight community user findings in 70% of pitches over $1 million, with a higher than average close date.

Improve Customer Satisfaction

Diagnose sources of dissatisfaction and align offerings to better understood customer segments.

Nine achieved a 360 degree view of its audience with attitudinal and preference data from Alida Sparq. This helped them manage churn, monitor satisfaction, and measure the organization’s overall success.

Accelerate Innovation

Co-create and test product concepts and content investments with highly engaged, well understood customers.

Nascar partnered with 12,000 fans through their digital insight community to influence everything from on-track competition to strategic business and marketing decisions. In doing so, they decreased research costs by 80% and tripled the feedback received from customers.

SECURE & COMPLIANT FOR MEDIA & ENTERTAINMENT

Our many customers within the media and entertainment industry rely on Alida because of our dedication to their data security and privacy needs and the controls we have in place to support them including:

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GDPR Ready

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CCPA Ready

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SOC2 Compliant

Security Data Sheet

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Uncover Agile, Actionable Insight

Drive innovation and revenue growth in your organization by using Alida Sparq to collect meaningful user insights and guidance that can’t be obtained anywhere else.

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