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Video Discussions

Rich qualitative feedback with the power of live video.

With Video Discussions, collecting qualitative insights through video research has never been easier. Create, schedule, and conduct in-depth interviews and virtual focus groups to bring experiences to life.

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Video Discussions
Video Discussions Background
Video Discussions Background

Moderate live video conversations

With Video Discussions, organizations can conduct virtual focus groups and in-depth interviews with ease. Effortlessly segment, track, and schedule participants. Share stimuli, and allow your team to observe without disrupting to gain deeper understanding into customer behaviors, attitudes, and motivations.

Moderate live video conversations

The Video Discussions difference

Integrated workflow

Video Discussions integrates seamlessly with the Alida Total Experience Management platform so you can plan, execute, and efficiently manage all aspects of video research to elevate your qualitative research and voice of the customer programs with deeper insight into customer sentiment and motivations.

Automated qualitative research

Collect faster, richer qualitative feedback and segment, prepare, interview, and analyze with ease. And make recruitment faster and more cost effective by leveraging highly engaged participants from your existing Community.

Built for insights

Capture qualitative feedback quickly and easily with built-in transcription and translation, integrated discussion guide, highlight showreels, screen sharing, interactive whiteboard, bookmarking, polling, and more.

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The Video Discussions difference

Video Discussions features

Automatic transcription in over 100 languages, enabling you to actively listen and observe. Break out transcriptions by speaker to pinpoint where specific feedback is coming from. Group and analyze responses to uncover themes.

Sentiment analysis of transcriptions to associate positive, negative, and neutral feelings with specific statements and video moments.

Integrated discussion guide for easy moderation to check off each question as you go.

Save moments button to instantly capture and save clips of key moments and the 15 seconds immediately before and after that moment.

Highlight showreels are created in minutes from customized snippets to present real, human stories and findings to stakeholders.

Tagging and tag explorer to streamline access to specific sections of your video clips that help you group findings and tell the story.

Theme finder to automatically clip videos based on specific keywords and tags across numerous videos within a project.

Word cloud visuals from saved moments and theme finder video clips to highlight the most important keywords.

Virtual backroom for stakeholders to view respondent feedback in live-time.

Key takeaways after every interview let moderators and observers provide direct feedback while the insights are fresh.

Calendar tab to easily schedule interviews and focus group discussions.

Quick polls to engage participants.

Content upload for images, videos, and reports with markup capabilities.

Granular permissions to enable guest moderators to conduct in-depth interviews without sacrificing privacy.

Drive the outcomes you want, with or without in-house expertise

Alida offers three packages to meet your video research needs and ensure you capture robust qualitative insights and drive successful outcomes

Ready to DIY?

Everything you’ll need to create, schedule, and conduct qualitative sessions yourself in our user-friendly platform.

Need a hand?

Alida will tackle all the logistics of participant scheduling and platform configuration for you.

Want to leave it to the experts?

With turnkey project execution, our qualitative experts handle the logistics plus methodology design, session moderation and analysis.

Want to learn more about Video Discussions?

Get in touch with our team today.

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.