Customer Story
SMUD
Ongoing customer engagement helps SMUD build awareness, exceed marketing KPIs, and shape strategic decisions
+
Request a Demo
Learn how we use your personal data in our privacy policy and about our country/region options
SMUD Achieved
81% above advertising conversion goal
$1.4m in savings + avoided costs
Shaped the successful launch of a new program
Business Challenge
To effectively raise awareness and adoption of new programs, SMUD wanted to engage with customers faster than it could through traditional research. SMUD wanted to involve customers in the decision-making process and fulfill their vision of building trust with the community they serve.
Solution
The organization leverages the SMUD Plugged-In and SMUD Power-Voice insight communities to engage with residential and commercial customers.
Results
Community feedback shaped the naming, development and successful launch of a new energy-saving program. The communities also helped SMUD’s marketing team exceed KPIs one month early for a major campaign. Encouraged by the success of these customer communities, SMUD recently launched an employee insight community to gather staff feedback.
