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Mary Kay Evans,
Chief Marketing Officer

MK Site

Mary Kay Evans, has over 25 years of experience transforming the way companies engage with their markets, their clients, and their employees. As CMO of Alida, she is a passionate change agent focused on driving innovative marketing strategies and process improvements from ideation to implementation. 

Evans has served as a leader, consultant, and advisor to many leading technology companies and has a long history of substantial contributions to high-growth ventures. Most recently, Evans was CMO for Pymetrics, an AI-powered talent matching platform enabling many of the world’s largest enterprise companies to find the best talent and efficiently manage workforce planning. 

Prior to joining Pymetrics, Evans was CMO for Verizon Digital Media where she served as a key leader responsible for bringing multiple acquisitions together to form a new business unit for Verizon. Focused on disrupting the media and entertainment industry, she led the marketing program that ignited revenue growth for the SaaS platform that today powers OTT experiences for many of the world's largest media brands. 

Prior to joining Verizon, she co-founded Radi8 Creative, an agency offering go to market strategy, PR and creative services. In this role, she worked with clients to define new market segments, raise capital, grow revenue, and navigate successful exits. She is driven by an unwavering belief that marketing is more than a division of a company, it is the thread that weaves it all together.  

Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.