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Alida Brings Deeper AI, Analytics, and CXM Integrations to Fall 2021 Product Release

The Alida TXM platform enhances capabilities in customer, employee, product, and brand experiences for its 165M users


TORONTO -- October 26, 2021 -- Alida, a visionary leader in Total Experience Management (TXM), today delivered its Fall 2021 product release. Alida brings new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX). New product features include AI-driven text analytics and dashboards, improvement to administrative tasks for Alida Touchpoint users, and easier integration into 100s of third party customer systems. Alida also introduced a Diversity, Equity, and Inclusion (DE&I) solution that enables organizations to change their DE&I program from an afterthought to a core practice valued across the enterprise.

“Today’s release builds on our market-leading Customer Experience Management (CXM) products and services,” said Riaz Raihan, President of Products & Engineering at Alida. “No other platform combines such a powerful and feature-rich set of solutions to collect, unlock, and act on customer and employee insights. With Alida’s DE&I offering, organizations can now truly uncover employee sentiment and manage DE&I programs that have impact.”

The Fall 2021 product release enhancements include:

Deeper understanding of customer perception with AI-infused text analytics and dashboards

  • Categorize perceptions into taxonomies based on key recurring themes by analyzing external survey data and unstructured data from open-ended survey responses
  • Design experiences that drive loyalty by identifying drivers of customer sentiment at a granular level (example: service, ambience, location or product level)
  • Embed customer insights into decision making through one easy-to-customize and easy-to-share dashboard 
  • Gain greater admin control over access permissions of team members 
  • Modify variable field weighting to reflect targeted demographics
  • Enrich sentiment analysis by importing external data sets via .csv uploads

Deliver holistic product, customer, brand, and employee experiences with diverse perspectives from both employees and customers

  • Alida DE&I is an end-to-end solution that allows organizations to manage their DE&I initiatives effectively. 
  • Alida DE&I helps organizations probe deeper into employee sentiment and also ensures that customers’ voices are being represented early on in the product design process.
  • Understand the company’s baseline, collect feedback from a group of invested customers and employees, implement changes using guidance templates, and monitor and measure progress of the DE&I initiatives. 

Improved respondent and admin experience for Alida Touchpoint users

  • Collect the right feedback at the right time by creating experiences that inspire customers to share feedback 
  • Seamlessly integrate with digital assets through a new step-by-step deployment workflow, tooltips, and embedded documentation
  • Balance between the sample size needed and minimal customer interruptions by assigning distribution quotas to limit the number of responses, by program and distribution channel

Zero-touch automation & streamlined workflows to close-the-loop on customer feedback

  • Integrate with customer systems like CRMs, ERPs, customer loyalty management systems and many more 
  • Update client systems of record, automate responses and reduce time to value by using our UI-driven, custom actions feature to achieve zero-touch automated workflows
  • Streamline admin experience of Event-Driven Surveys with default time options like “within the last x days” to create rules that scale and stay relevant over time

Curated integrations to enhance customer intelligence, boost engagement, and improve customer satisfaction and loyalty 

  • Automatically trigger customer surveys on closure of Salesforce cases to acquire contextual feedback by integrating  with Salesforce Case Management 
  • Send, track, and manage a myriad of rewards to boost recurring participation in surveys and online studies using our Rybbon integration (Coming Soon).
  • Ingest Salesforce Surveys responses into the Alida platform, perform text analytics, and visualize insights in customizable dashboards 

Robust set of APIs to help stakeholders benefit from the data managed in the Alida platform

  • Enrich customer records in a CRM platform with sentiment data collected in Alida Surveys
  • Collect contextual feedback  on customer experiences by triggering an Alida Event Driven Survey in response to specific events such as a bad review, an online purchase or to understand customer effort score post new software purchase 
  • Keep Profile Variable values in Alida Sparq always up-to-date with fresh customer data

For more information on Alida’s products and how they can help your organization uncover and action your customers’ truth, visit

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.