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Alida Wins 2021 Comparably Awards for Best Company Happiness, Best Company Compensation and Best Company Work-Life Balance

Alida ranks #3 on Top 50 list out of 70,000 companies for happiest employees

TORONTO -- October 6, 2021 -- Alida, a leader in Total Experience Management (TXM), today announced it has been selected as a 2021 Comparably Award winner, ranking #3 for “Best Company Happiness”, #5 for “Best Company Compensation” and #43 for “Best Company Work-Life Balance” out of the top 50 small/mid-sized companies in North America.

Comparably analyzed over 10 million anonymous sentiment employee ratings across 70,000 North American companies over a 12-month period and determined those highest rated in 2021. Final rankings were based on a series of questions related to overall happiness at work, employee satisfaction with total compensation package, and work-life balance at the company, answered anonymously by current employees. Each answer is given a numerical score and compared to companies of similar size.

“Alida is honored and excited to be recognized for best company happiness, compensation and work-life balance. It means a great deal to know the culture Alida has created resonates with our employees and supports them in the ways they need,” said Ross Wainwright, CEO of Alida. “Our employees make up the very essence of our organization and I am happy to see them bringing their authentic selves to work everyday.”

Alida places immense value and emphasis on the voice of the employee to foster a culture that supports the authenticity of its people and aims to uplift, empower, and amplify all voices. As a Customer Experience (CX) company, Alida uses its own solutions to gather feedback from its employees and take action on their preferences and needs. Every quarter, the HR team runs an ‘employee pulse’ survey that sees over 90% participation rates. Alida’s leadership team also gathers continuous feedback from employees about various business initiatives and includes them in the decision making process. 

“A combination of metrics contribute to overall happiness at work, from having a comprehensive compensation package and a positive work environment to flexibility in where and how you work,” said Comparably CEO Jason Nazar. “Alida continues to be a strong workplace culture leader by meeting the needs of their workers across these important factors.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Comparably

Comparably ( is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous employee ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, industry, location, education – it is one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation data. For more information on Comparably’s studies and annual Best Places to Work and Best Brands Awards, visit

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.