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Vision Critical Advances Toward CXM Vision with its Summer ‘20 Release

NPS® Accelerator, robust VoE solution and product enhancements help brands dive deeper into actionable insights

TORONTO - July 8, 2020 - Vision Critical, a continuous customer insights solution provider, further cemented itself as a notable enterprise software player in the Customer Experience Management (CXM) space with today’s launch of its Summer 2020 release. The new NPS Accelerator and Voice of the Employee (VoE) solutions, along with significant enhancements to its Sparq Communities and Touchpoint products, improve ways for organizations to easily collect insights from both customers and employees.

Powerful, Flexible, Easy-to-Use NPS

Net Promoter Score® (NPS) is one of the most commonly used customer experience benchmarks  worldwide. Vision Critical's new NPS Accelerator provides a powerful, flexible and easy-to-use tool to engage customers and accelerate business. The NPS Accelerator includes:

  • NPS surveys with unlimited responses
  • NPS dashboard and reporting
  • Text & sentiment analysis
  • Multiple methods of survey distribution
  • NPS Jumpstart program to rapidly gain customer loyalty and instant feedback

Timely VoE Pulse Points

A new VoE solution gives HR professionals the power to take a pulse on employee engagement at and across ongoing common experience milestones to support critical business decisions. By regularly and systematically collecting the voice of its employees, organizations can ensure employees feel heard, and that their needs are elevated by key stakeholders. The VoE solution includes four employee milestone pre-defined templates:

  • Onboarding
  • Monthly or quarterly pulse
  • Annual employees Survey
  • Exit interviews

Through the analysis of pulse responses, companies can quickly identify key opportunities to improve workforce experience and retention. The VoE solution dashboard displays activity results, such as average employee satisfaction scores, making it easy to stay on top of employee sentiment in real-time.

Collect the Broadest Feedback and Deepest Insights

Vision Critical’s Summer 2020 release provides new ways to collect broad customer feedback and deep insights. The company’s latest release includes enhancements to Touchpoint with web pop-ups, so brands can interact with their customers and broader targets via their digital properties. They can also segment their target audiences using configurable logic to provide tailored calls to action based on individual survey responses.

Sparq enhancements help create a better experience for digital insight community members while increasing administrative efficiency with new features such as:

  • Improved Mobile App lets admins and stakeholders keep track of activity metrics on the go
  • New AI capabilities to guide administrators to create the most compelling subject lines to garner the greatest number of responses
  • New activity tagging allows for easier organization and distributed access to Sparq activity administration
  • New native Virtual Incentives integration gives brands easy ways to instantly incent activity from respondents with a wide range of gift cards
  • Social Single Sign-On for Hubs makes it easy to log in with LinkedIn, Facebook, or Google 

“In today’s world, you can’t get away with just listening to your customers and employees, you have to act quickly once you learn their needs and attitudes, Our new NPS Accelerator enables brands to do just that — collect feedback and then close the loop for meaningful impact,” said Riaz Raihan, Vision Critical’s President of Products. “Vision Critical’s latest evolutionary step helps global brands manage, monitor, and optimize experiences AND unlock meaningful insights. We call this The Power of ‘&’.

Vision Critical is on an aggressive growth path with a relentless focus on customer experience. Starting in 2020 with a new executive leadership team on board, the company continues to make bold moves as it transforms into a value-based CXM leader. Expect to see more from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and VMware are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at