The name you choose for your insight community will help establish a brand and identity that your community members will recognize and relate to. The name should be easy to remember, and is usually closely tied to your target audience.
What defines a good name?
We recommend you consider the following criteria when choosing a name.
The name should:
- Identify with members and/or the type of activities you will be sending your members
- Suggest the community is a distinct group of individuals that they will be joining to participate in
- Have the company name incorporated into the name as this will lead to a more successful recruitment of the community, and encourage open and candid responses from your members once they join.
Below are a few examples of names you could choose:
- [brand] Insights
- My Voice For [brand]
- [brand] Crew
- [brand] Sharing Room
- My [brand] Opinions
- [brand] Lounge
Or you can take your chances and generate a random name, like .... Screaming Taupe Llamas.