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Alida Expands Expertise in Asia Pacific and Japan to Channel International Growth

Alida appoints new industry leaders in Asia Pacific and Japan to bolster its presence and accelerate growth in the CXM industry

HONG KONG - December 8, 2020 - Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, today announced the expansion of its Asia Pacific and Japan (APJ) team to build on its existing regional presence and propel growth in the Customer Experience Management (CXM) industry. The recent appointment of Steven Medeiros as General Manager of APJ, coupled with the appointment of several additional senior industry leaders, supports Alida’s expansion to drive new growth while making additional investments in its client’s success and partner ecosystems. 

 "We are seeing unprecedented demand from clients and partners seeking enterprise technology, industry expertise, and a high touch, localized delivery model,” said Medeiros. “We will continue to invest in great people to better serve our clients and partners across Asia Pacific and Japan."  

Phillip Walsh, former Regional Vice President, APJ at Kony (acquired by Temenos), joins the team as General Manager for Australia, New Zealand and Pacific. Walsh brings over 19 years of CRM sales experience, with leadership positions at Atomic Software, BMC Software, Pegasystems and IBM Australia. In his role at Alida, Walsh will focus on formulating strategy and growing business in ANZ.

Jodarna Meade has been appointed as Head of Customer Success for the APJ region. Meade brings over 20 years of experience and previously led Alida’s sales operations, partner ecosystems, and customer success management in North America recently relocating back to Asia Pacific region. Prior to joining Alida, Meade spent a decade leading marketing at Lendlease. 

Karen Lo joins the APJ team as Head of Marketing to further expand client and partner growth in the region. Lo’s decade of experience in leading corporate communications and marketing for Dimension Data and Hewlett Packard Enterprise, will strengthen Alida’s pipeline and revenue growth and expand brand presence across APJ.

Wingsan Lun, Senior Sales Executive of APJ, joins the team to lead sales and growth for APJ. With more than 20 years of experience from Temenos, Adobe, and, he brings deep expertise in digital marketing and customer experience. Lun will support the growth of Alida’s customer base in the region and support its clients to uncover the power of customer truth in their businesses.

Uma Jain, Partner Manager, APJ, brings over 18 years of experience in business development and execution of global go-to-market strategies for acquiring new clients and partners. Jain previously held senior management positions at, OutSystems and Kony (acquired by Temenos). She will support the growth of Alida’s global and partner ecosystem.

Jagan Sivanesan, the new Principal Solution Engineer, has joined Alida to lead the regional APJ solution engineering team. Sivanesan brings over 16 years of engineering experience developing state-of-the-art software experiences, high-growth technology companies, such as Kony (acquired by Temenos) and Wipro Technologies. 

“I’m thrilled to have assembled this powerhouse team of proven technology experts to drive our growth in APJ. Each leader brings unique expertise that is fundamental in propelling our business to the forefront of the CXM industry in Asia Pacific and Japan,” said Medeiros. “Their collective wealth of experience will drive our next phase of growth in the region. Our priority as a team is to know our customers and put them first.”

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.