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Vision Critical Welcomes SaaS Veteran Steven Medeiros to Head Asia Pacific and Japan

Medeiros joins the CXM-focused executive team to lead and execute the company’s growth strategy in the Asia Pacific region

Toronto - September 3, 2020 - Vision Critical, a continuous customer insights solution provider, today announced the appointment of Steven Medeiros to the position of General Manager, Asia Pacific and Japan. Medeiros joins the Vision Critical executive leadership team to expand the company’s high-growth trajectory in these regions and support its clients and partners in driving excellence in the customer experience management (CXM) space.

Medeiros is responsible for driving Asia Pacific expansion opportunities and leading initiatives that support the success of Vision Critical’s international clients through its vast partner network.

“Steven is a highly passionate and established SaaS leader who believes in delivering perfection and value to all of his clients,” said Ross Wainwright, Vision Critical CEO. “With his extensive experience and insight building successful businesses within the international market, Steven is sure to propel Vision Critical as a CXM leader in the Asia Pacific region. We are fortunate to have him join our team.”

Prior to Vision Critical, Medeiros was President and CEO, Hong Kong and Macau, of NTT Ltd.  He also served as the GM for Kony Asia Pacific and Middle East and under his leadership, added hundreds of new clients, retained the highest customer bases worldwide, and built a partner ecosystem across the banking, insurance, airline, and healthcare sectors. Medeiros has also held senior leadership roles at SAP, and Oracle, focusing on SaaS, cloud enablement and consulting.

“Over the next decade, winners in the CXM industry will be focused on helping companies, institutions and governments to better understand the needs of their current and future customers,” commented Medeiros. “I believe CXM is the platform of the future and I am excited to join Vision Critical’s team and clients as we make history together.”

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve the customer experience. Hundreds of leading brands including BuzzFeed, LinkedIn and Red Bull are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at

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