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User Experience

Lead with human-centered user experience 

Design, build, and iterate faster by leveraging a qualified, always-on community of engaged users 

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Getting timely, reliable feedback from qualified audiences to inform experience design strategies isn’t easy. Low engagement, manual scheduling and analysis, and distributed data are standing in the way of implementing successful and scalable User Experience Research (UXR) programs.

Alida’s community-centered solution for experience design provides teams with the tools they need to rapidly surface friction, de-risk decisions, and validate changes through iterative qualitative and quantitative research methods at  every stage of the design thinking process. 



faster participant recruitment



increase to participant response rates



faster overall project completion time



cost savings per project

Access the right participants, at the right time

  • Improve targeting and engagement with direct access to verified and deeply profiled users
  • Reach multiple, unique audience groups based on demographics, regions, or interests
  • Understand behaviors, needs, and pain points and track changes over time
  • Reduce cost and reliance on third-party sample providers

Gain valuable context by combining data from multiple sources

  • Easily combine self-reported data with product telemetry/usage data and subscription data 
  • Improve targeting capabilities and contextual insight
  • Uncover the “why” behind the “what” across all user interactions to inform strategic decisions
  • Centralize qualitative and quantitative research, data collection, and insights sharing in a single integrated platform
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Improve recruitment efficiency and speed to insight

  • Increase recruitment speed
  • Streamline study set up, data collection, and feedback gathering
  • Test and iterate on designs, get real-time insights, incorporate feedback with speed and agility
  • Free up more time for teams to focus on strategic research, analysis and insights

Enhance scalability and governance of experience research

  • Gather insights from a diverse user base without geographical constraints
  • Leverage the flexibility and convenience of an always-on digital community 
  • Adhere to data privacy and security regulations with a consent-based approach to recruitment
  • Ensure responsible research with in-platform burden controls 
  • Engage managed services to ease the burden of program design, scheduling, and execution
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All the UX research tools you need, all in one place

Access to quantitative and qualitative UX research methods and tools within Alida’s integrated platform makes it easy to conduct moderated and unmoderated studies, validate designs, and deliver solutions faster and at scale.

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Quantitative Methods

  • Surveys
  • Quick polls
  • Ranking and allocation
  • Highlighter tool
  • A/B testing
  • NPS & CSAT
  • Usage analytics

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Qualitative Methods

  • Moderated & unmoderated video
  • In-depth interviews
  • Focus groups
  • Diary studies
  • Forum discussions
  • Concept testing
  • Card sorting

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Analysis & Reporting

  • Text & sentiment analysis
  • Role-based dashboards
  • Centralized reporting
  • Integrations to 3rd party data and systems

Win with Community-Driven User Experiences

Learn how leading global brands are leveraging a community of customers and employees for actionable user feedback to identify pains, prioritize improvements, and gain a competitive advantage.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.