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Experience the
Power of Community

The easier and faster way to capture actionable insights.

Build better products. Refine user experiences. Test marketing campaigns. All with the leading community-centered research platform.

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Recognized as an Enterprise leader

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The Community Difference 

To stay competitive, build lasting relationships, and drive business value, companies need a research and insights platform that delivers fast and reliable customer feedback at scale.

Alida’s community-centered approach to research delivers:

  • Access & Quality
    Always-on access to opted-in sample with 25-60% response rates.
  • Speed
    Recruit and iterate faster, remain agile, improve speed to insight.
  • Scale
    Test and validate with representative audiences without constraints.
  • Operational Efficiency
    Break down data silos, consolidate research activities, and reduce cost.
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A Single Platform to Support Every Phase of Your Research Program

Audience Management

Audience Management

Access audiences that matter most & build meaningful relationships.

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Feedback & Research

Gather feedback at scale across multiple methods and channels.

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Dig deep into your data to extract insights that matter.

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One Platform. Limitless Potential.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

UX and Product Teams

UX & Product Teams

Understand user behaviors, needs, and pains to inform product design/development and ensure what you build meets customer expectations.

We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.

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Read the Story


Confidently recruit, segment, and engage with the audiences that matter most using the tools and methodologies that fit the needs of your program. 

Our executives need to maximize programs and know the what, why and interest level of key loyal segments. The community gives us a direct channel to consumers...

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Research Operations

Research Operations

Streamline execution, scalability, and governance of research programs and ensure every team has the data they need to make informed decisions.

As a customer focused company, we work together with our members to better understand their experiences, needs and challenges so we can consistently deliver value in the innovation and solutions we create for their businesses and industries...

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The Most Innovative Brands Use Alida

176 million people globally have shared their insights through Alida's Community Platform to inform over 60,000 customer  experiences and initiatives.

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  • “As soon as I got access to Alida and the portal, I realized how easy and user-friendly it is compared to other tools I've used...”

    Igor Diner, Customer Experience Insights Manager, BMO

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  • “Our community is so engaged that we can often test a hypothesis over a weekend ... “

    Alexis Morton, Senior Analyst Global Brand Insights, lululemon

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  • “We connect product designers directly to consumers to shorten and improve product innovation. “

    Valerie Brock, Senior Research Manager, VMware

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  • “We’re passionate about translating feedback into actionable insight, leading to tangible changes ... “

    Colan Neese, Senior Manager Audience Insights, Twitch

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  • “With Alida, it's not only about getting the data, but also ... “

    Franchesca Hernandez, Assistant Manager CXM, Insular Life Assurance

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    Insular Life
  • “Alida is an instrumental tool in our customer experience movement ... “

    Nate Foco, Senior Director, Sales and Market Intelligence, Priority Health

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    Priority Health
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See the power of community-centered research in action

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.