Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Alida Activate Fall 2021 Event Brings Together CX Changemakers

Olympic Gold Medalist Dominique Dawes and other leaders of change came together to share and learn about the power of connected experiences

TORONTO -- September 23, 2021 -- Alida, a leader in Total Experience Management (TXM), presented its Fall 2021 edition of the annual Alida Activate event series, which kicked off in North America on September 22, 2021. The virtual Customer Experience (CX) conference featured Olympic Gold Medalist Dominique Dawes, global Fortune 500 brands leading in CX and other innovative changemakers who are pushing CX innovation and making a difference. Attendees from across the globe were provided with successful strategies for bringing together the voice of customers and employees to innovate customer, employee, product, and brand experiences.

“Alida Activate is an impactful event which brings together industry champions as they share insights on how to execute innovative CX strategies,” said Ross Wainwright, CEO of Alida. “Learning from one another is the key to an inspired innovation agenda and we are thrilled to be providing a platform where CX professionals can come together to discuss, learn, grow and celebrate one another.”

This year’s conference followed the theme of ‘Celebrating Changemakers’ — those who dream of what’s next and do what it takes to get there. The virtual event kicked off with presentations from Wainwright and Alida President of Products, Riaz Raihan, on the exciting future of the CX industry and the power of the TXM approach. The event continued with engaging customer stories from innovative industry leaders from Red Bull, Mulesoft, Regence Health, Westfield, Wondrium and DotDash, and ended with an inspirational keynote from Dawes. 

Topics included key ingredients for a successful TXM program, steps to amplify CX efforts in an organization, strategies to create brand innovation, how to leverage the power of empathy and diversity  in a rapidly shifting market, and more.

Alida Delta Awards

Alida also hosted the Alida Delta Awards during the event, which honored the stories and talent of some of Alida’s most innovative customers. The awards recognize the changemakers and pioneers in the experience management and insights world — those whose work is creating.

2021 Award winners include:

  • Adobe

  • ATTN

  • Autodesk

  • Dotdash

  • HBO Max

  • J. Crew

  • Mulesoft

  • Red Bull

  • Regence

  • Westfield

  • Wondrium


Upcoming Events

Registrations are now open for our Alida Activate international conferences. Come join us!

  • Alida Activate EMEA: October 5, 2021. To learn more and register, please see here.

  • Alida Activate France: October 12, 2021. To learn more and register, please see here.

  • Alida Activate Germany: October 19, 2021. To learn more and register, please see here.

  • Alida Activate APAC: November 30, 2021. Stay tuned for more information.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. 

Follow us at and engage with us on social media @alidaCXM.