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Brand Experience

Increase brand affinity and marketing effectiveness

Understand customers’ emotions, expectations, and preferences and put their feedback into immediate action.

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Customers feel ignored

75% of consumers don’t think companies use all the feedback they give them, and 1 in 10 think it’s never used.¹

Ignored customers churn

The #1 reason customers switch brands is because they feel unappreciated.²

Listening drives loyalty

88% view a brand as higher quality if they feel like the brand is listening to their needs. ³

1. THE ALIDA 2021 GLOBAL TRENDS REPORT: CUSTOMER EXPERIENCE
2. The Global Customer Engagement Report 2020 | Vonage
3. 2021 Consumer Experience Sentiment Report

Twitter drives advertising, programming and content with fast access to customer insights

Twitter’s Insider program provides brand-specific bespoke insight that competitors cannot replicate - helping them gain client trust and deliver unique value resulting in increased ad sales revenue.

81% of Twitter’s sales team said insights promoted advertiser revenue opportunities

Read Their Story

Anticipate the changing needs of customers and respond with agility

Validate strategies to increase brand awareness with key target audiences.
Mitigate reputation risk by acting before issues escalate.
Test and refine marketing and advertising programs to make sure they’ll hit the mark.

Alida gives you 10X insights, 10X faster for 10X better brand experiences.

Keep a pulse on brand awareness and sentiment by surveying a broad audience of prospects and customers.
Identify causes of negative brand perception with in-depth customer conversations and high-response surveys.
Validate and implement marketing and advertising programs by co-creating campaigns with your most engaged customers.

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Event-driven surveys collect contextual feedback with triggers based on specific events

Campaign-based pulse surveys gather customer input on expectations and interactions with your brand and identify unmet opportunities

Digital Intercept surveys gather real-time feedback within any web platform or digital product

Video surveys capture audience voices and expressions. Analyze to determine sentiment and themes

Customer advisory boards facilitate timely and context-rich conversations with customers

NPS Surveys help you gauge the level of customer advocacy

Insight communities help you and your advertising partners understand customer preferences and motivations.

Sentiment analysis for voice and text help you understand intent and emotional moments that drive brand awareness and perception.

Centralized data lake combines customer demographic, operational, and behavioral data in a unified view so you can analyze feedback by segment.

Social Reviews monitor customer feedback from over 100 review sites

AI & advanced analytics categorize, interpret, and triage customer feedback to identify trends at scale, determine impact on brand reputation, and identify proactive responses.

Role-based dashboards empower your entire organization with direct access to data on mobile or desktop.

Customer Journey helps you visualize performance across and at critical points within the customer lifecycle

Case management addresses customer and employee concerns with automated responses

Automated actions trigger responses to reputation threats and negative sentiment to prevent escalation

Innovation communities help you develop brand messages, campaigns, and materials with your customers

Hubs inform community members and stakeholders about progress toward goals

Social media Integrations help you spot issues and take action directly in your workflow

Follow-up surveys measure effectiveness and impact of campaigns on brand, marketing, and sales goals.

Top 4 Challenges for Brand Leaders

Learn actionable steps to build empathy and trust with your customers and increase their brand affinity.

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