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Brand Experience

Increase brand affinity and marketing effectiveness

Understand customers’ emotions, expectations, and preferences and put their feedback into immediate action.

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Customers feel ignored

75% of consumers don’t think companies use all the feedback they give them, and 1 in 10 think it’s never used.1

Ignored customers churn

The #1 reason customers switch brands is because they feel unappreciated.2

Listening drives loyalty

88% view a brand as higher quality if they feel like the brand is listening to their needs. 3

2. The Global Customer Engagement Report 2020 | Vonage
3. 2021 Consumer Experience Sentiment Report

Twitter headquarters

Twitter drives advertising, programming and content with fast access to customer insights 

Twitter’s Insider program provides brand-specific bespoke insight that competitors cannot replicate - helping them gain client trust and deliver unique value resulting in increased ad sales revenue.

81% of Twitter’s sales team said insights promoted advertiser revenue opportunities

Read Their Story

Anticipate the changing needs of customers and respond with agility

  • Validate strategies to increase brand awareness with key target audiences.
  • Mitigate reputation risk by acting before issues escalate.
  • Test and refine marketing and advertising programs to make sure they’ll hit the mark.
TP #1

Alida gives you 10X insights, 10X faster for 10X better brand experiences.

  • Keep a pulse on brand awareness and sentiment by surveying a broad audience of prospects and customers.
  • Identify causes of negative brand perception with in-depth customer conversations and high-response surveys.
  • Validate and implement marketing and advertising programs by co-creating campaigns with your most engaged customers.
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Top 4 Challenges for Brand Leaders

Learn actionable steps to build empathy and trust with your customers and increase their brand affinity.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.