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Alida Named a Contender in Customer Feedback Management by Independent Research Firm

Alida was recognized for marrying VoC and communities to create a comprehensive insights solution

TORONTO -- May 11, 2021 -- Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced it was among the select companies invited by Forrester to participate in its Forrester Wave evaluation, “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021”, where the report recognized the company as a Contender, a year after transitioning into the Customer Experience Management (CXM) market. 

Alida was selected amongst the 12 most significant vendors in the market, where Forrester evaluated each of the company’s performance across 33 criteria. Criteria were grouped into three high-level categories: current offering, strategy and market presence. 

“To be recognized in The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021 report is an honor for Alida. Our Contender positioning is, in our opinion, indicative to the disruptive role we play in the market and the differentiation we’re bringing as a value-based CXM and Insights provider,” said Ross Wainwright, CEO of Alida. “Our global climate has proven the importance for organizations to have a means to collect - and action - customer feedback with speed and agility to elevate the customer experience. It’s our great privilege to be included as a top provider who can support businesses with this critical priority. We think this designation denotes the huge strides we’ve made with our innovation agenda over the last year and our vision for the future.”

The Forrester Wave™ evaluation highlights Leaders, Strong Performers, Contenders, and Challengers and is an assessment of the top vendors in the market. Forrester indicates that CFM customers should look for providers that:

  • Integrate multiple feedback sources to create a holistic view of the customer

  • Incorporate large volumes of unstructured data and provide high-quality text analytics and;

  • Provide support and services that formalize processes, drive action, and prove results.

The Alida product portfolio innovates through one seamless customer experience platform that supports various levels of engagement through the customer journey, helping Alida clients create meaningful relationships and experiences for their customers. 

Learn more about Alida’s recognition by downloading a complimentary copy of the Forrester Wave: Customer Feedback Management Platforms Report, here.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.