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Alida Welcomes Tanya Jarrett as Chief People Officer

Jarrett joins Alida’s C-Suite bringing over 20 years of global talent management and people operations expertise 


TORONTO, VANCOUVER — February 28, 2023 — Alida, a leader in experience management, today announced the appointment of Tanya Jarrett to the position of Chief People Officer. As CPO, Jarrett will lead the organization's global people strategies, and continue strengthening Alida’s employee experience (EX) and Diversity, Equity and Inclusion (DE&I) initiatives.  

“Tanya’s experience building high-performance cultures and teams, alongside her strong passion for EX makes her an invaluable addition to the Alida leadership team,” said Ross Wainwright, CEO of Alida. “As a strategic HR executive, Tanya’s extensive track record in leading global talent strategies through rapid growth will be an incredible asset as we continue to strengthen our momentum as a leader in the experience management market.”

Jarrett is a seasoned and deeply passionate people leader with over two decades of combined experience in technology, interactive entertainment, and the film and VFX industry spaces. Jarrett has served as Chief People Officer at Tigera, a security for cloud-native applications company, as well as at Traction on Demand, a professional services and SaaS company. At both of these firms Tanya led the people & culture function through significant periods of growth. She has also held senior leadership positions at Electronic Arts Canada, Sony Pictures Imageworks, and Urthecast.

“I am thrilled to join Alida and support scaling their global people operations at such an exciting and high-growth time in their journey,” said Jarrett. “Creating exceptional EX is a crucial first step when building leading customer experiences and is far too often overlooked, especially in times of economic market uncertainty. Alida has continued to prioritize the well-being of its employees and is constantly looking for ways to innovate its culture. I look forward to joining this passionate team and supporting employees to explore and realize their full potential.”

In addition to Jarrett’s extensive HR leadership experience, she is a strong advocate for diversity and the equitable treatment of all within and outside of the workplace. 


About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. 

That’s why Alida created its Total Experience Management Platform; a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers that fuels sustainable business impact. 

With Alida, innovative companies like HBOMax, Adobe, lululemon and LinkedIn can anticipate their customers' ever-evolving needs to make better decisions, build long-term relationships, and grow businesses that stand the test of time. 

Over 176 million people globally have used Alida's Total Experience platform to inform over 60,000 customer experiences initiatives.

Join us on our mission to put truth into action at and @alidaTXM