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Alida Wraps Customer Experience EMEA Conference, Announces 2020 "Delta Award" Winners

The Alida Activate EMEA virtual conference shared revolutionary insights from customer experience industry leaders

LONDON, UK -- 11th November 2020 -- Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, hosted the inaugural Alida Activate EMEA virtual customer experience (CX) conference on November 10, 2020. The Alida Activate conferences are a series of interactive and virtual conferences spanning the globe through 2021 and featuring speakers from over 25 leading brands. The first virtual conference was launched in North America on October 20 and 21, 2020. Over 340 session registrants joined the EMEA event to hear from CX innovators, out-of-the-box thinkers, and customer experience masters and learn how to put their customers’ truth at the heart of everything they do.

Previously known as the Vision Critical Insights Days, the new Alida Activate conference series focuses on improving customer experience through the ‘Power of &’, showcasing how world-class brands are combining CXM and insights to make actionable business decisions across a number of industries and use-cases. 

The Alida Activate EMEA conference included interactive sessions led by current Alida customers that pioneer industry-leading and innovative customer experiences, including ASOS, Twitter, Majid Al Futtaim, Virgin Money UK, Kramp, Ocean Outdoor, and Gamesys Group. Topics encompassed how to scale your community and make CX an organisation-wide priority, how to use processes and technology to turn aspirations of customer-centricity into a reality, and how to drive value during COVID-19 and tie the efforts back to quantifiable business metrics.

Alida CEO Ross Wainwright and President of Products Riaz Raihan also delivered keynote presentations to support attendees in proving the value of their CX and insights initiatives. Wainwright shared how brands in today’s market can put customers at the heart of their businesses, and Raihan addressed how combining deep insights and broad feedback can transform your business and how you think about customer experience.

Delta Awards

The event closed with Alida’s first-ever Delta Awards, honouring the stories and talent of Alida’s most innovative customers across Europe and the Middle East. The ‘Deltas’ recognize the changemakers and pioneers in the customer experience and insights world - those whose work is creating tangible business outcomes in real-time.

“These winners represent individuals who are creating tomorrow’s reality and driving real business value by thinking about customer engagement in a truly different way,” said Wainwright. “It’s a great privilege to have these industry leaders as part of our Alida family and partner with them to create unparalleled experiences for their customers.”

Alida’s Delta Award winners for 2020 include:

  • Winner: Majid Al Futtaim represented by Natascha van der Poel and Alok Shukla
  • Winner: eprimo GmbH represented by Johannes Sahmland and Anne Duty
  • Highly commended: Virgin Money UK represented by Laura Wasson, Nichola Johnson and Kerry Byrne
  • Highly commended: Gamesys Group represented by Vanessa Bougla, Eilís Cunningham and Bláithín Stack

“At Majid Al Futtaim, our vision is to create great moments for everyone, every day and this requires a deep understanding of our customers and their preferences,” said Natascha van der Poel, Customer Intelligence Lead at Majid Al Futtaim. “The Happiness Lab is a go-to market research platform that produces agile customer insights at scale, at speed and in a cost-efficient way. Against the backdrop of a global pandemic in 2020, these real-time insights have allowed us to make more informed and timely strategic business decisions. We are delighted that the Happiness Lab is being recognised for this award and look forward to growing the platform and ensuring that Majid Al Futtaim is equipped with the most robust and accurate customer insights.”

Upcoming Events

The international Alida Activate conferences will be held on the following dates:

  • France: 19th November 2020
  • Asia Pacific: early 2021

Registrations are now open for the Alida Activate France conference with others to open soon. Come join us!

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.