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OMERS Selects Vision Critical to Uncover Insights that Strengthen the Pension Experience

TORONTO - June 18, 2020- Vision Critical, a continuous customer insights solution provider, today announced that OMERS, one of Canada’s largest defined benefit pension plans, has selected its Sparq digital insights platform and Touchpoint cloud-based app to uncover member insights that unlock real-time feedback to build a better pension experience, deliver better services, and achieve better business outcomes. 

“Our members are the reason we exist, and we want to deliver the best pension experience possible,” said Jordan Ostapchuk, Vice President of Innovation, OMERS. “Partnering with Vision Critical allows us to deeply engage them in new channels, more often and in more meaningful ways. Ultimately, OMERS and its members are co-creating a better pension experience together with the help of Vision Critical, and we look forward to continuing to innovate with them.”

Touchpoint is Vision Critical’s new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq platform to collect actionable customer insights. The app allows companies to connect with their current and prospective customers where they spend time already, whether web, eCommerce, social media, or messaging platforms, providing powerful engagement with individuals to collect broad feedback and then recruit them into an insight community through Sparq.

Vision Critical’s flagship digital insights platform, Sparq, helps companies get the richest insights into their customers’ behaviors and attitudes on a regular – and immediate – basis. Sparq helps proactively drive informed actions and better business outcomes based on customer insights, as well as build customer trust and lifetime value by showing customers how their feedback is being applied.

The insights platform also gives brands the power to connect live/virtual experiences with digital customer feedback to inform their critical business decisions. Integrating with technologies such as Zoom, brands are able to form an even deeper personal connection with their customers. 

“OMERS has been a true partner in innovation," said Ross Wainwright, CEO of Vision Critical. "Our collaboration exemplifies the respect they have for their members and their focus to build exceptional pension experiences. This partnership will only accelerate that journey by uncovering invaluable insights that create long-standing outcomes for their entire member and retiree base."

OMERS will also utilize Jumpstart, Vision Critical’s new streamlined onboarding program which provides a fully remote launch experience for customers. The program focuses on empowering new users to launch their services and insights communities in just 5 days. 

Vision Critical is on an aggressive growth path with a relentless focus on the customer experience. Starting 2020 with a new executive leadership team on board, the company continues to make fearless moves as it transforms into a customer experience management leader. You can expect to see more bold events from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and GoDaddy are building better products and fostering customer loyalty with Vision Critical.  To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at