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Press Release

Vision Critical CCO Kelly Hall Named One of “The 20 Most Successful Businesswomen to Watch”

Vision Critical CCO Kelly Hall Named One of “The 20 Most Successful Businesswomen to Watch”


TORONTO – March 6, 2020 – Vision Critical, an insights-driven customer experience management company, today announced that Insights Success Magazine named its Chief Customer Officer, Kelly Hall, one of The 20 Most Successful Businesswomen to Watch.


The award recognizes female leaders on the basis of their achievements, business acumen, operational discipline, and successful execution of company strategies and initiatives.


“We are thrilled to celebrate Kelly’s leadership and see her recognized for her accomplishments,” said Ross Wainwright, Vision Critical Chief Executive Officer. “Under Kelly’s leadership, Vision Critical customer satisfaction has soared to 95%. She’s a determined, passionate leader committed to making a difference by consistently listening to our customers and working to drive their growth and success through superior customer experiences.”


As Chief Customer Officer for Vision Critical, Hall is responsible for global customer enablement and engagement, including Professional Services, Customer Success, Technical Support, and Education of the Vision Critical SaaS product portfolio.


A proven leader in developing world-class customer experience programs for software organizations, Hall invests in customers by approaching the customer experience as a shared service amongst the entire organization. Kelly’s expertise and leadership has empowered the company to embrace customer-centricity by engaging with customers, listening to them, and instituting company-wide mechanisms for optimizing customer experiences. This approach includes relying on the deep insights gleaned from Vision Critical’s own insight community to consistently improve the customer journey and lifecycle in real-time. Her 17-year career in technology customer service is founded on one basic principle: we are nothing without our customers.


Hall joined Vision Critical in 2017 from BMC Software, where she led the worldwide cloud Customer Success organization. Prior to joining BMC, Kelly held leadership roles at CA Technologies and Protiviti. She is a graduate of the Harvard Business School Executive Education General Management Program.


About Vision Critical

Vision Critical is an insights-driven customer experience management company that specializes in gathering and applying the hardest-to-reach customer data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform enables companies to interact directly with consented audiences of customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly engaged, deeply understood customers.

Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more. To learn more about Vision Critical, follow us on LinkedIn, Facebook and Twitter, or visit us at www.visioncritical.com.

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