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Alida Spring ‘22 Product Release: Video Discussions Is a Go; TXM Platform Becomes More Powerful

Written by Alida

Published April 26, 2022

Q2’s product release delivers customer-led enhancements that build up the total experience.


The Alida Spring ‘22 product release brings the much awaited real-time qualitative solution Video Discussions, in addition to twelve new features bound to turbocharge the Alida TXM platform.



As our President of Products and Engineering at Alida, Riaz Raihan, puts it, “it’s imperative that organizations use video to deeply understand their customers by engaging with them directly. With Video Discussions, our clients can gauge customers' sentiment by connecting with them through online interviews and focus groups.

Let’s break down the Spring 2022 product release enhancements:

Gain deeper qualitative insights into customer perceptions with online interviews and focus groups through Alida’s new product, VIDEO DISCUSSIONS

  • Segment, schedule, and track participants, prepare for, and conduct live video in-depth-interviews and virtual focus groups
  • Leverage auto transcription and save key moments with a click of a button to uncover themes and sentiments to associate positive, negative, and neutral feelings with specific statements and video moments
  • Use the highlight reel generator to stitch together powerful video summaries to humanize customer stories with all stakeholders, to build customer empathy, and influence strategic business decisions
  • Unlock deeper and richer insights into customer perceptions, opinions, beliefs, and attitudes to build exceptional customer experiences


Improve productivity for faster insights and faster actions

  • Iterate on deployed Touchpoint activities in real time without disruption to the respondent experience and to data collection
  • Use Touchpoint’s APIs to integrate with the organization’s existing tech stack and augment workflows and minimize the time-to-insight
  • Display a progress bar for Touchpoint activities and provide participants with the ability to skip questions
  • Easily customize Touchpoint activities to the brand’s visual requirements using Touchpoint’s activity builder



Quickly and easily visualize and share customer’s insights  

  • Create one or multiple charts in seconds with Analytics’ One-Click Dashboards, which are automatically refreshed periodically
  • Utilize Analytics to export crosstabs to a Microsoft Excel file and include significance testing and weighting results in the report, speeding up analysis across the organization
  • Analyze text in eleven different languages, including Arabic language support, with the Text Analytics solution



Conveniently access your customer feedback on the go  

  • Understand data better with the new Dashboard charts introduced in Alida’s Mobile App
  • Favorite activities and dashboards in the Mobile App to directly access them in the navigation page



Enhance respondent experiences to increase response rates and engagement

  • Provide an engaging experience for Surveys and Insight Community (formerly known as Sparq) respondents by enabling them to rate preferences with star, heart, and thumbs up emojis
  • Provide Surveys and Insight Community users a more visually appealing and intuitive survey interface
  • Use enhanced question types including single choice sliders and dropdowns, numeric sliders, allocation, highlighter, and embedded content in video feedback and appointment booking
  • Collect Insight Community and Surveys responses in Romanian to broaden demographic reach of customer feedback
  • Share Hub and newsletter content in Romanian, Arabic and Hebrew with Insight Community members to drive stronger end-customer engagement and collaboration

For more information on Alida’s products and how they can help your organization uncover and action its customers’ truth, visit


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