ProductsWhy Alida?
Alida is the only global CXM and insight platform that empowers brands to collect and action both broad feedback AND deep insights. No other platform allows you to manage, monitor and optimize millions of customer experiences, as well as source meaningful insights from your thoroughly profiled core brand advocates.
Alida created the world’s first CXM and insights platform, empowering customer-obsessed brands to ensure that every decision is designed to elevate the customer experience. Combining broad feedback and deep insights allows you to uncover and action your customers’ truths. The Alida platform was designed for companies that want to make decisions with their customers, not for them. From a first-time customer to a long-term strategic customer, the Alida platform helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.
Whether you are looking for input from your broader customer base or your highly profiled insight community members, we enable brands around the following use cases:
- Voice of the Customer
- Voice of Employee
- Customer Journey
- Customer Satisfaction and Advocacy
- Marketing and Advertising
- Product and UX Design
Broad Feedback
Millions of customers
Key sources of feedback
Alida Products Broad Feedback
Alida CXM
Product, concept or service validation
User experience insights
Message or campaign review
Advisory board advice
With Alida CXM, brands can take in customer feedback, perform automatic actioning using a configurable rule engine, create and manage cases and have complete visibility into key customer experience metrics such as NPS®. Alida CXM empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy.
Alida Surveys
A dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback.
Alida Touchpoint
A mobile-first, cloud-based application that enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels.
Broad Feedback
Millions of customers
Key sources of feedback
Product, concept or service validation
User experience insights
Message or campaign review
Advisory board advice
Alida Products Broad Feedback
Alida CXM
With Alida CXM, brands can take in customer feedback, perform automatic actioning using a configurable rule engine, create and manage cases and have complete visibility into key customer experience metrics such as NPS®. Alida CXM empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy.
Alida Surveys
A dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback.
Alida Touchpoint
A mobile-first, cloud-based application that enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels.
Deep Insights
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5K-250K
participants
Key Sources of Feedback
Alida Products Deep Insights
Alida Sparq
Customer interviews
Focus groups
Advisory boards
Digital insight communities
A platform that allows you to build and stay in touch with a highly engaged digital insight community of your brand’s advocates.
Alida Analytics
With Alida Analytics brands have access to real-time, role-based, mobile dashboards that are completely customizable to provide them with the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.
Deep Insights
5K-250K
participants
Key Sources of Feedback
Customer interviews
Focus groups
Advisory boards
Digital insight communities
Alida Products Deep Insights
Alida Sparq
A platform that allows you to build and stay in touch with a highly engaged digital insight community of your brand’s advocates.
Alida Analytics
With Alida Analytics brands have access to real-time, role-based, mobile dashboards that are completely customizable to provide them with the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.