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ProductsWhy Alida?

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Alida is the only global CXM and insight platform that empowers brands to collect and action both broad feedback AND deep insights. No other platform allows you to manage, monitor and optimize millions of customer experiences, as well as source meaningful insights from your thoroughly profiled core brand advocates.

Alida created the world’s first CXM and insights platform, empowering customer-obsessed brands to ensure that every decision is designed to elevate the customer experience. Combining broad feedback and deep insights allows you to uncover and action your customers’ truths. The Alida platform was designed for companies that want to make decisions with their customers, not for them. From a first-time customer to a long-term strategic customer, the Alida platform helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.

Whether you are looking for input from your broader customer base or your highly profiled insight community members, we enable brands around the following use cases:

  • Voice of the Customer
  • Voice of Employee
  • Customer Journey
  • Customer Satisfaction and Advocacy
  • Marketing and Advertising
  • Product and UX Design
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Broad Feedback

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Millions of customers

Key sources of feedback

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Alida Products Broad Feedback

Alida CXM

Product, concept or service validation

User experience insights

Message or campaign review

Advisory board advice

With Alida CXM, brands can take in customer feedback, perform automatic actioning using a configurable rule engine, create and manage cases and have complete visibility into key customer experience metrics such as NPS®. Alida CXM empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy.

Alida Surveys

A dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback.

Alida Touchpoint

A mobile-first, cloud-based application that enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels.

Broad Feedback

100_products_03_customer_icn

Millions of customers

Key sources of feedback

Product, concept or service validation

User experience insights

Message or campaign review

Advisory board advice

100_products_03_alida_delta_icn

Alida Products Broad Feedback

Alida CXM

With Alida CXM, brands can take in customer feedback, perform automatic actioning using a configurable rule engine, create and manage cases and have complete visibility into key customer experience metrics such as NPS®. Alida CXM empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy.

Alida Surveys

A dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback.

Alida Touchpoint

A mobile-first, cloud-based application that enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels.

Deep Insights

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5K-250K
participants

Key Sources of Feedback

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Alida Products Deep Insights

Alida Sparq

Customer interviews

Focus groups

Advisory boards

Digital insight communities

A platform that allows you to build and stay in touch with a highly engaged digital insight community of your brand’s advocates.

Alida Analytics

With Alida Analytics brands have access to real-time, role-based, mobile dashboards that are completely customizable to provide them with the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

Deep Insights

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5K-250K
participants

Key Sources of Feedback

Customer interviews

Focus groups

Advisory boards

Digital insight communities

100_products_03_alida_delta_icn

Alida Products Deep Insights

Alida Sparq

A platform that allows you to build and stay in touch with a highly engaged digital insight community of your brand’s advocates.

Alida Analytics

With Alida Analytics brands have access to real-time, role-based, mobile dashboards that are completely customizable to provide them with the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

How can the Alida Platform be used?

Customer experience improvements

Improve your customer journey with truths unlocked through Alida's platform.

Marketing and advertising execution

Leverage deeply profiled customers to accelerate and maximize ROI

Product innovation and co-creation

Accelerate time to market, and use early feedback to get it right the first time

Customer centric transformation

Use voice of customer programs to reduce the risk of decisions

Explore more use cases and industry-specific solutions

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