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How Alida Stands Out in a Crowded Customer Feedback Management Market

Written by Alida

Published May 31, 2021

As genuine connection between customers and brands becomes increasingly more important, more and more companies are turning to customer experience (CX). After the ups and downs of 2020, CX is a hot topic—and you can tell by how crowded the market is. There are over 100 vendors that offer CX services, including Alida. 

But despite the level of competition, Alida was one of 12 recognized in the Q2 2021 Forrester Wave™ evaluation, Customer Feedback Management Platforms. Alida was cited as a Contender in Customer Feedback Management Platforms. 

Get Your Copy Now: The Forrester Wave: Customer Feedback Management Platforms,  Q2 2021


Alida’s dedication to customer success and satisfaction 

In the report, Forrester analysts recognize Alida for its evolution into a more comprehensive Voice of the customer (VoC) solution—including prioritizing customer needs. The report says: “Nearly 50% of the vendor’s employee ecosystem is focused on engineering, customer success, and professional services—highlighting the vendor’s commitment to its more than 600 customers across the globe to continue innovating its products while also maintaining its focus on customer success.” 

It goes on to say: “Reference clients note that Alida’s people are great to work with—and they appreciate how flexible the vendor is, allowing them to start small and grow at a comfortable pace—not forcing them to overinvest in features they may not want or be ready for.” 

As a brand, our customers’ success is our success—and we understand that success doesn’t fit into a one-size-fits-all box. That’s why our solutions don’t either. Our flexible industry solutions and combination of VoC and digital insight communities allow our customers to make informed decisions that lead to well-loved brands that stand the test of time. 

We’re the only global CXM and insight platform that allows brands to collect broad feedback and deep insights. The Alida platform includes closed-loop CXM capabilities, diverse feedback collection tools, opportunities to action feedback, and analytics to help identify customer trends and behavior. We even go beyond VoC, offering Voice of the Employee (VoE) capabilities that help companies tap into a stakeholder group just as important to their overall success—their team members.

Alida’s future as a CX leader 

With our 2020 rebranding under our belt, we’re excited about moving forward as a leader in CX innovation. We are continuing to prioritize customer needs, building unique CX solutions that bring them closer to reaching their own goals. To read stories about how we’ve helped companies achieve better business outcomes, check out our Customer Stories page.

Alida named a contender  The Forrester Wave: Customer Feedback Management Platforms Read the Report