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How to Be Customer-Centric in the Age of Privacy

Written by Alida

Published April 23, 2019

In today’s day and age of GDPR and the California Consumer Privacy Act (CCPA) companies are facing a conundrum. How can we truly be customer-centric, driving our business based on our customers’ needs while respecting their privacy? The answer is simply consent data. Profound, actionable insights are derived from high-quality consent data. These deep insights bring a better understanding of your customers, allowing you to build stronger relationships with them. When a company has access to information that is of shared value, trust is built between the two creating a pathway to a long-term and mutually beneficial relationship.

What is consent data?

Consent data is personal information obtained directly from a customer where both parties are fully aware of the use and benefits of that data.

Why does consent data matter for your company’s success?

When you iteratively collect and thoughtfully apply consent data, you improve the accuracy of customer acquisition and rate of retention, as well as the satisfaction of your customers. Your product development timeline shortens, and subsequent sales of tested products accelerate. You reduce the margin of error and take the risk out of business decisions.

To access these crucial insights, data collection must be ongoing using a sustainable model of accumulation. By repeating rounds of data collection using trusted and systematic processes, you harness more specific insight. This iterative approach builds through each repeating series, allowing for deeper understanding and knowledge about a consumer. In turn, the relationship between your business and your customer flourishes. Consent is not a one-time thing. The consent process must be perpetual for the insights to be meaningful for you and your customers. 

The deeper you dig, the more you learn

How do you peel back the layers of high-quality data to reveal the deep insights? Moreover, how do you continue to cultivate and deepen those insights? As the leader in collecting and applying consent data, Alida progressively and proactively engages the same way we’ve been doing it for years. We build trust through honesty and transparency in our processes. We create new value for your business by collecting and converting attitudes and beliefs into actionable consent data. The latest version of our Alida Sparq platform, announced today, makes it easier for businesses to access quality customer insight at scale to keep pace with the speed of business decisions.

Your customers have wisdom that is worth listening to. It’s what drives us and what should drive you to develop a comprehensive plan to compile zero party insights. Through ongoing engagement and collaboration, you can turn consent data from facts and figures into tangible, actionable insights.