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Each visit by a customer or prospect to your digital channel is an opportunity to start a dialog. Never let a captive audience go to waste by missing the chance to thoughtfully connect and learn more about them. Deliver meaningful and personalized experiences to engage in real-time, capture customer insights, and put those insights into action.
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Deploy Touchpoint by Alida to connect your organization to the customer and capture feedback, customer intelligence, and context-rich insights across digital channels. Armed with this data, you can act to deliver experiences that are responsive, delightful, enhance brand loyalty, and ultimately grow your business.
Drive personalization
Broad audience reach
Contextual feedback collection
Customizable Calls-To-Action
Flexible digital deployment
Dashboard & analytics
Value at every point on the customer journey
Target customers based on their demographics and behavior to capture quick hits of zero-party data.
Build a contextual view of customer demographics, psychographics, and behavioral information to generate a progressive profile of customers across multiple sessions.
Activate this data across your tech stack to deliver personalized offers and experiences, increasing customer satisfaction and loyalty.
Engage with customers on their turf
Embed Touchpoint activities on on your app, social media, or websites, and broaden the reach to your entire digital audience.
Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.
Condition-based targeting and feedback collection
Personalize engagement by targeting specific segments based on user attributes such as tiers, demographics, purchase history and more.
Use question branching to personalize activity flow depending on the needs of the target segment.
Gain quick insights on preference data, augment persona data, customer satisfaction, product satisfaction and more.
Drive specific Calls-To-Action for targeted segments
Go beyond feedback by leveraging Calls to action (CTAs) that drive strategic actions such as signing up for a promotion, driving to a purchase page, redirecting to a new website, and more.
Ask pre-qualifying questions before presenting a CTA to audiences to hone in on your target customers
Accelerate time-to-value through low-code deployment on all digital channels
Seamlessly integrate Touchpoint with your website and app using minimal development effort. Deploy Touchpoint activities in your website or app with a click of a button and zero reliance on IT teams.
Gain end-to-end visibility into key performance metrics
Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real-time visibility into critical customer insights and trends.
Monitor customer engagement metrics over time and across digital channels to inform your engagement strategy.
Integrate with your existing tech stack ranging from analytics, CRM, and BI tools through enterprise-grade APIs.
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Value at every point on the customer journey
Target customers based on their demographics and behavior to capture quick hits of zero-party data.
Build a contextual view of customer demographics, psychographics, and behavioral information to generate a progressive profile of customers across multiple sessions.
Activate this data across your tech stack to deliver personalized offers and experiences, increasing customer satisfaction and loyalty.
Engage with customers on their turf
Embed Touchpoint activities on on your app, social media, or websites, and broaden the reach to your entire digital audience.
Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.
Condition-based targeting and feedback collection
Personalize engagement by targeting specific segments based on user attributes such as tiers, demographics, purchase history and more.
Use question branching to personalize activity flow depending on the needs of the target segment.
Gain quick insights on preference data, augment persona data, customer satisfaction, product satisfaction and more.
Drive specific Calls-To-Action for targeted segments
Go beyond feedback by leveraging Calls to action (CTAs) that drive strategic actions such as signing up for a promotion, driving to a purchase page, redirecting to a new website, and more.
Ask pre-qualifying questions before presenting a CTA to audiences to hone in on your target customers
Accelerate time-to-value through low-code deployment on all digital channels
Seamlessly integrate Touchpoint with your website and app using minimal development effort. Deploy Touchpoint activities in your website or app with a click of a button and zero reliance on IT teams.
Gain end-to-end visibility into key performance metrics
Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real-time visibility into critical customer insights and trends.
Monitor customer engagement metrics over time and across digital channels to inform your engagement strategy.
Integrate with your existing tech stack ranging from analytics, CRM, and BI tools through enterprise-grade APIs.