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Collect actionable feedback across digital customer journeys in real time

Each visit by a customer or prospect to your digital channel is an opportunity to start a dialog. Never let a captive audience go to waste by missing the chance to thoughtfully engage and learn more about them. Deliver meaningful and personalized experiences to engage in real-time, capture customer insights, and put those insights into action.

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Unlock Customer Insights

Deploy Touchpoint to connect your organization to the customer and capture feedback,  customer intelligence, and context-rich insights across digital channels. Armed with this data, you can act to deliver experiences that are responsive, delightful, enhance brand loyalty, and ultimately grow your business.


Influence ROI

Seamless engagement 

Touchpoint provides you with a new and powerful way to collect information from customers, and broader audiences through a visually compelling experience. By reaching visitors in the digital environments they prefer, brands can extend their reach and increase engagement.

Deliver personalized experiences

Create experiences that feel conversational and personalized by asking the right questions to the right audiences at the right time using contextual targeting and conditional logic.

Achieve cross-functional goals with just one product

Whether you plan to use customer insights to inform user journeys, product development, marketing, or research, Touchpoint offers the flexibility to meet your strategic needs.

Accelerate time-to-insight

With Touchpoint, you can create, customize and deploy activities with little or no reliance on your technical teams. Leverage enhanced analytics to track customer engagement for individual activities, uncover customer sentiment, and identify strengths of distribution channels to guide strategic business decisions. Collect million of responses with no impact to your website or app performance.

Download the Touchpoint datasheet

Reaching audiences in their preferred online environments


3.9 billion mobile social media users worldwide, and this number is only growing. That equates to 50% of the population.*


On average, people spend 6 hours and 42 minutes online each day.**


Mobile is the most important device for 78% of Gen Z and 68% of them are always connected.***

*Statista 2020
** ClickZ Internet growth + usage stats 2019
*** Snapshot 2019

Touchpoint features

Broad audience reach

Contextual feedback collection

Customizable calls-to-action

Flexible digital deployment

Dashboard & analytics

Engage with customers on their turf

Embed Touchpoint activities on on your app, social media, or websites, and broaden the reach to your entire digital audience.

Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.


Condition-based targeting and feedback collection 

Personalize engagement by targeting specific segments based on user attributes such as tiers, demographics, purchase history and more.

Use question branching to personalize activity flow depending on the needs of the target segment.

Gain quick insights on preference data, augment persona data, customer satisfaction, product satisfaction and more.


Drive specific calls-to-action for targeted segments

Go beyond feedback by leveraging Calls to action (CTAs) that drive strategic actions such as signing up for a promotion, driving to a purchase page, redirecting to a new website, and more.

Ask pre-qualifying questions before presenting a CTA to audiences to hone in on your target customers


Deploy on all digital channels from social platforms to website and in-app instances 

Easily integrate to your websites once for continuous deployment of multiple activities, and with minimal reliance on IT.

Determine when and where on the page the activity deploys to ensure it is always launched with visitor context.


Gain end-to-end visibility into key performance metrics

Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real-time visibility into critical customer insights and trends.

Monitor customer engagement metrics over time and across digital channels to inform your engagement strategy. 

Integrate with your existing tech stack ranging from analytics, CRM, and BI tools through enterprise-grade APIs.


Want to learn more about Touchpoint?

Get in touch with our team.

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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.