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Alida CXM



Alida CXM was designed for brands that care about listening to the voice of their customer and just as importantly, want to action these insights across their business to close the feedback loop. With Alida CXM, brands can listen to both direct & indirect sources of customer feedback, perform automatic actioning using a configurable rule engine, create and monitor cases using on-platform case management, and have complete visibility into all related analytics and key customer experience metrics in one integrated solution. Alida CXM empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy.


The Alida CXM Difference

Rely on one platform to automate and centralize essential CXM activities

Fully integrated with Alida Surveys, Alida Sparq, and Alida Analytics to enable a holistic customer experience program with customizable survey templates, configurable dashboards, and integrated case management to close the feedback loop.

Exceptional support and guidance

Maximize the value of your Customer Experience Management initiatives with our world-class Customer Success and Value Engineering teams that provide best practice guidance to help evolve your CXM program and meet business objectives.

Alida provides the expertise and capability to collect and action both broad feedback and deep insights. With the Alida CXM & Insights Platform, you can manage, monitor, and optimize millions of customer experiences and unlock meaningful insights from your deeply-profiled insight community members. Alida built the world’s first CXM and insights platform so that you can rely on the power of & to put your customers’ truths into action.


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Deepen Customer Loyalty and Advocacy

Close the loop to demonstrate your understanding and empathy around customer feedback.

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Reduce Churn

Reinforce a positive experience or rectify a negative one by actioning customer feedback.

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Understand the Health of CXM Initiatives

In addition to a global view of NPS, you can also identify trends that are resulting in customer dissatisfaction and take proactive steps to improve customer experience.

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Reduce Cost

Leverage automation to significantly reduce the amount of resources required to close the feedback loop and enable more frequent feedback collection and use of larger sample sizes to meet business needs.

Download the Alida CXM Datasheet





Collect broad feedback at scale with Alida Surveys and Alida Touchpoint

Leverage enterprise-grade feedback collection tools to collect, distribute, and analyze direct feedback, via surveys or gamified micro-surveys. Learn More

Collect deep insights with Alida Sparq

Uncover deep insights from a community of highly engaged customers vested in your success. Learn More

Collect indirect sources of feedback with purpose-built integrations

Integrate multiple sources of feedback into Alida’s data lake and combine all your CX data into one platform. Learn More


Create a custom closed-loop strategy with a configurable rule engine and on-platform case management

  • Configure custom rules or conditions that trigger actions based on specific survey responses to ensure timely and effective actions are taken.
  • Send custom emails to your customers based on their responses.
  • Automatically create & manage cases to alert relevant CX representatives on further action required

Gain end-to-end visibility into key performance metrics

  • Use real-time, dynamic, and configurable dashboards to visualize survey responses and composition of survey respondents.
  • Case management dashboard for a snapshot view of currently configured rules, number & type of actions taken & status & progression of cases.
  • A NPS Dashboard to visualize NPS scores and trends over time.

Transform your customer experience with deep Insight and broad feedback

Collect meaningful and actionable customer insights to help you deliver differentiated and innovative experiences.