THE ALIDA TOUCHPOINT DIFFERENCE
Reach existing customers and broader audiences
Alida Touchpoint provides you with a new and powerful way to collect information from customers, insight community members, and broader audiences through a visually compelling experience. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can extend their reach and increase engagement.
Deliver smart experiences
Alida Touchpoint enables you to create experiences that feel conversational and personalized by asking the right questions to the right audiences at the right time using contextual targeting and conditional logic.
Achieve cross-functional goals with just one product
Whether it’s CX, product development, marketing, website improvement initiatives, or market research, Alida Touchpoint offers the flexibility to meet the needs across strategic initiatives that you care about.
Accelerate time-to-insight
With Alida Touchpoint, you can create, customize and deploy activities with little or no knowledge of coding. . You can leverage enhanced analytics to track customer engagement for individual activities, uncover customer sentiment, and identify strengths of distribution channels to guide strategic business decisions
ALIDA TOUCHPOINT: COLLECT FEEDBACK ACROSS DIGITAL CUSTOMER JOURNEYS
Broad Audience Reach
Contextual Feedback Collection
Flexible Calls-to-Action
Activity Builder
Flexible Deployment
Dashboard & Analytics
Engage with customers on their turf
Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.
Keep pace with customers traditionally difficult to connect with, such as millennial males or Gen Zs, by embedding activities on mobile apps, social media or other online sites where they spend their time.
Build powerful and visually compelling activities with ease
Reach specific target segments with activities designed using question branching to personalize survey flow based on responses.
Gain quick insights on preference data, feedback on A/B tests, customer satisfaction, product satisfaction and much more.
Automatically action collected feedback based on keywords in open ended text responses, or based on specific NPS scores etc. to close the feedback loop.
Drive specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and collect relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Optimize response rates by utilizing the intuitive activity builder to quickly design, preview and deploy activities aligned to your target audience journeys
Evaluate customer loyalty, likelihood to recommend and likelihood to churn by using the customizable NPS activity template
Post on social platforms and deploy activities as website pop-ups and in-app interactions for easy feedback collection.
Easily integrate to your websites once for continuous deployment of multiple activities, and with minimum reliance on IT
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Gain end-to-end visibility into key performance metrics
Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real time visibility into critical customer insights and trends.
Monitor customer engagement metrics over time and across digital channels to inform when and where to invest resources.
Engage with customers on their turf
Understand the most effective methods to engage with your audience by deploying multiple activities on various digital channels.
Keep pace with customers traditionally difficult to connect with, such as millennial males or Gen Zs, by embedding activities on mobile apps, social media or other online sites where they spend their time.
Build powerful and visually compelling activities with ease
Reach specific target segments with activities designed using question branching to personalize survey flow based on responses.
Gain quick insights on preference data, feedback on A/B tests, customer satisfaction, product satisfaction and much more.
Automatically action collected feedback based on keywords in open ended text responses, or based on specific NPS scores etc. to close the feedback loop.
Drive specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and collect relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Optimize response rates by utilizing the intuitive activity builder to quickly design, preview and deploy activities aligned to your target audience journeys
Evaluate customer loyalty, likelihood to recommend and likelihood to churn by using the customizable NPS activity template
Post on social platforms and deploy activities as website pop-ups and in-app interactions for easy feedback collection.
Easily integrate to your websites once for continuous deployment of multiple activities, and with minimum reliance on IT
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Gain end-to-end visibility into key performance metrics
Track key metrics such as views, starts, completes, redirects, emails collected, and NPS scores for real time visibility into critical customer insights and trends.
Monitor customer engagement metrics over time and across digital channels to inform when and where to invest resources.