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Alida Touchpoint

Engage with Customers and Broad Audiences through Delightful Experiences

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Connect and Engage on Their Turf

For brands dedicated to connecting with customers anytime and anywhere, Alida Touchpoint offers a mobile-first application designed to quickly and visually engage customers with questions relevant to their experiences. With Alida Touchpoint, brands easily connect with current and potential customers to collect feedback or other preference data, drive calls-to-action, and engage through their customers’ preferred social and digital channels.

 

The Alida Touchpoint Difference:

Reach existing customers and broader audiences

Unlike many traditional methods of customer engagement, Alida Touchpoint provides brands with a new and powerful way to collect information from customers, insight community members and broader audiences in a visually compelling experience. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can extend reach and increase engagement.

Deliver smart experiences

Create experiences that feel personalized by asking the right questions to the right audiences at the right time based on contextual targeting and conditional logic. Brands can boost feedback quality and deliver unique experiences to every audience segment at the same time.

Create and administer activities using existing skills and resources

Designed for lightweight and intuitive administration, AlidaTouchpoint makes it easy for users to create fun, compelling activities that leverage existing skills and marketing and design assets, enabling the application to easily fit within the existing technology stack.

Glean insights in real time with a built-in dashboard

Easily monitor up-to-the-minute data and metrics in the activity dashboard as audiences provide feedback to carefully designed questions. Generate insights based on intuitive activity response breakdown and results over time to inform key business decisions.

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Reaching Mobile and Social-First Consumers

50%

3.9 billion mobile social media users worldwide, and this number is only growing. That equates to 50% of the population.*

28%

On average, people spend 6 hours and 42 minutes online each day.2

78%

Mobile is the most important device for 78% of Gen Z and 68% of them are always connected.***

*Statista 2020
** ClickZ Internet growth + usage stats 2019
*** Snapshot 2019

ALIDA TOUCHPOINT: ENGAGE, RECRUIT AND COLLECT FEEDBACK

Broad Audience Reach

Feedback Collection

Flexible Calls-to-Action

Activity Builder

Digital Deployment

Activity Analysis

Engage with customers on their turf

Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.

Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social or other online sites where they spend their time.

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Collect broad feedback to augment deep insights

Design polls with question branching to reach specific target segments and personalize questions based on responses.

Gain insight through quick hits of feedback such as preference data, and even collect feedback on A/B tests and product development concepts.

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Elicit specific calls-to-action for targeted segments

Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.

Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.

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Build powerful and compelling activities with ease

Utilize the intuitive activity builder to quickly design and visualize creative activities aligned to target audience journeys for optimized answer rates.

Create eye-catching activity previews so you know exactly what will be displayed to audiences on their preferred social platforms.

Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.

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Post on social platforms and quickly deploy activities as website pop-ups for easy feedback collection

Easily integrate to website once for continuous deployment of multiple activities, and without reliance on other departments such as IT.

Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.

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Powerful built-in analysis capabilities provide instant insight

Make informed business decisions based on intuitive activity response breakdown and results over time including when and where activity completions are highest.

Analyze results in a real-time dashboard to including total views, completions, partial completes, completed CTAs, and emails collected.

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EXTEND YOUR REACH AND ENGAGE BROAD AUDIENCES WITH ALIDA TOUCHPOINT

Contact us today to learn how you can augment your existing engagement and recruitment methods to reach customers and broader market segments resistant to traditional tactics.

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