ALIDA TOUCHPOINT: ENGAGE, RECRUIT AND COLLECT FEEDBACK
Broad Audience Reach
Feedback Collection
Flexible Calls-to-Action
Activity Builder
Digital Deployment
Activity Analysis
Engage with customers on their turf
Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.
Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social or other online sites where they spend their time.
Collect broad feedback to augment deep insights
Design polls with question branching to reach specific target segments and personalize questions based on responses.
Gain insight through quick hits of feedback such as preference data, and even collect feedback on A/B tests and product development concepts.
Elicit specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Utilize the intuitive activity builder to quickly design and visualize creative activities aligned to target audience journeys for optimized answer rates.
Create eye-catching activity previews so you know exactly what will be displayed to audiences on their preferred social platforms.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Post on social platforms and quickly deploy activities as website pop-ups for easy feedback collection
Easily integrate to website once for continuous deployment of multiple activities, and without reliance on other departments such as IT.
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Powerful built-in analysis capabilities provide instant insight
Make informed business decisions based on intuitive activity response breakdown and results over time including when and where activity completions are highest.
Analyze results in a real-time dashboard to including total views, completions, partial completes, completed CTAs, and emails collected.
Engage with customers on their turf
Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.
Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social or other online sites where they spend their time.
Collect broad feedback to augment deep insights
Design polls with question branching to reach specific target segments and personalize questions based on responses.
Gain insight through quick hits of feedback such as preference data, and even collect feedback on A/B tests and product development concepts.
Elicit specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Utilize the intuitive activity builder to quickly design and visualize creative activities aligned to target audience journeys for optimized answer rates.
Create eye-catching activity previews so you know exactly what will be displayed to audiences on their preferred social platforms.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Post on social platforms and quickly deploy activities as website pop-ups for easy feedback collection
Easily integrate to website once for continuous deployment of multiple activities, and without reliance on other departments such as IT.
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Powerful built-in analysis capabilities provide instant insight
Make informed business decisions based on intuitive activity response breakdown and results over time including when and where activity completions are highest.
Analyze results in a real-time dashboard to including total views, completions, partial completes, completed CTAs, and emails collected.