THE ALIDA TOUCHPOINT DIFFERENCE
Reach existing customers and broader audiences
Alida Touchpoint provides brands with a new and powerful way to collect information from customers, insight community members, and broader audiences through a visually compelling experience. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can extend their reach and increase engagement.
Deliver smart experiences
Create experiences that feel personalized by asking the right questions to the right audiences at the right time based on contextual targeting and conditional logic. Your brand can deliver unique experiences to every audience segment and collect feedback across the entire digital journey at the same time.
Achieve cross-functional goals with just the one product
Whether it’s CX, product development, marketing, website improvement initiatives, or market research, Alida Touchpoint offers the flexibility to meet the needs across strategic initiatives that you care about.
Accelerate time-to-insight
Empower functional teams to create, customize and deploy activities. View strategic data points with a built-in dashboard to monitor organizational performance over time. Leverage enhanced analytics to track customer engagement for individual activities, uncover customer sentiment, and identify strengths of distribution channels to guide strategic business decisions.
ALIDA TOUCHPOINT: COLLECT FEEDBACK ACROSS DIGITAL CUSTOMER JOURNEYS
Broad Audience Reach
Feedback Collection
Flexible Calls-to-Action
Activity Builder
Digital Deployment
Dashboard & Analytics
Engage with customers on their turf
Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.
Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social platforms, websites and mobile applications or other online sites where they spend their time.
Build powerful and visually compelling activities with ease
Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.
Elicit specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.
Post on social platforms and deploy activities as website pop-ups and in-app interactions quickly for easy feedback collection.
Easily integrate to website and mobile apps for continuous deployment of multiple activities, and with minimum reliance on IT.
Deliver activities in mobile applications to connect with and engage customers where they are with contextual, on-brand microsurveys.
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Gain a holistic view of organizational behavior, customer engagement, and insights collected
Track KPIs such as views, starts, completes, redirects, emails collected, and NPS scores for real time visibility into organizational performance.
Monitor customer engagement metrics over time and across digital channels to inform when and where to invest resources.
Determine the overall sentiment to tens of thousands of open ends in less than a minute.
Engage with customers on their turf
Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.
Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social platforms, websites and mobile applications or other online sites where they spend their time.
Build powerful and visually compelling activities with ease
Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.
Elicit specific calls-to-action for targeted segments
Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.
Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.
Build powerful and compelling activities with ease
Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.
Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.
Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.
Post on social platforms and deploy activities as website pop-ups and in-app interactions quickly for easy feedback collection.
Easily integrate to website and mobile apps for continuous deployment of multiple activities, and with minimum reliance on IT.
Deliver activities in mobile applications to connect with and engage customers where they are with contextual, on-brand microsurveys.
Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.
Gain a holistic view of organizational behavior, customer engagement, and insights collected
Track KPIs such as views, starts, completes, redirects, emails collected, and NPS scores for real time visibility into organizational performance.
Monitor customer engagement metrics over time and across digital channels to inform when and where to invest resources.
Determine the overall sentiment to tens of thousands of open ends in less than a minute.