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Alida Touchpoint

Collect feedback across digital customer journeys to drive business impact

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CONNECT AND ENGAGE CUSTOMERS ON THEIR TURF

For customer-obsessed brands, Alida Touchpoint offers an enterprise-grade, microsurvey solution designed to boost customer engagement through short, timely, visually appealing interactions across digital customer journeys. With Alida Touchpoint, brands interact with audiences wherever they are to collect context-rich feedback that infuses the voice of the customer into strategic business decisions and provides a better digital experience.

 

The Alida Touchpoint Difference:

Reach existing customers and broader audiences

Unlike many traditional methods of customer engagement, Alida Touchpoint provides brands with a new and powerful way to collect information from customers, insight community members and broader audiences in a visually compelling experience. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can extend reach and increase engagement.

Deliver smart experiences

Create experiences that feel personalized by asking the right questions to the right audiences at the right time based on contextual targeting and conditional logic. Brands can deliver unique experiences to every audience segment and collect feedback across the entire digital journey at the same time.

Achieve cross-functional goals with just the one product

Whether it’s market research, product development, CX, marketing, or website improvement initiatives, Alida Touchpoint offers the flexibility to meet the needs across strategic initiatives that brands care about.

Accelerate time-to-insight

With Alida Touchpoint, brands minimize their dependency on IT, take control of the digital experience as functional teams build and quickly deploy interactions, and collect up-to-the-minute results. With built-in dashboards, brands can track key metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS) at the speed of business.

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Reaching Mobile and Social-First Consumers

50%

3.9 billion mobile social media users worldwide, and this number is only growing. That equates to 50% of the population.*

28%

On average, people spend 6 hours and 42 minutes online each day.**

78%

Mobile is the most important device for 78% of Gen Z and 68% of them are always connected.***

*Statista 2020
** ClickZ Internet growth + usage stats 2019
*** Snapshot 2019

ALIDA TOUCHPOINT: ENGAGE, RECRUIT AND COLLECT FEEDBACK

Broad Audience Reach

Feedback Collection

Flexible Calls-to-Action

Activity Builder

Digital Deployment

Activity Analysis

Engage with customers on their turf

Deploy multiple activities through various channels to understand the most effective methods to engage broader audiences.

Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing quick, short and fun activities on social platforms, websites and mobile applications or other online sites where they spend their time.

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Build powerful and visually compelling activities with ease

Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.

Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.

Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.

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Elicit specific calls-to-action for targeted segments

Ask pre-qualifying questions before presenting a CTA to audiences to help minimize noise and increase collection of relevant data.

Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.

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Build powerful and compelling activities with ease

Utilize the intuitive activity builder to quickly design, edit, preview and deploy short, relevant interactions aligned to target audience journeys for optimized answer rates.

Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.

Leverage the customizable NPS activity template to quickly build visually appealing NPS activities that help evaluate customer loyalty, likelihood to recommend and likelihood to churn.

Alida-Touchpoint-Builder

Post on social platforms and deploy activities as website pop-ups and in-app interactions quickly for easy feedback collection.

Easily integrate to website and mobile apps for continuous deployment of multiple activities, and with minimum reliance on IT.

Deliver activities in mobile applications to connect with and engage customers where they are with contextual, on-brand microsurveys.

Determine when and where on the page the pop-up deploys to ensure activity is launched with visitor context.

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Powerful built-in analysis capabilities provide instant insight

Make informed business decisions based on intuitive activity response breakdown and results over time including when and where activity completions are highest.

Analyze results in a real-time dashboard including total views, completions, partial completes, completed CTAs and emails collected.

Track key metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS) at the speed of business.

Alida-Touchpoint-NPS-Dashboard

COLLECT CUSTOMER FEEDBACK ACROSS THE ENTIRE DIGITAL JOURNEY AND DRIVE BUSINESS IMPACT WITH ALIDA TOUCHPOINT

Contact us today to learn how you can take advantage of Alida Touchpoint to achieve multiple cross-functional goals.

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