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We are thrilled to announce that in Gartner’s first ever Magic Quadrant for Voice of Customer (VoC), Alida (formerly Vision Critical) was recognized as a Niche Player. As a SaaS vendor who believes customers are the ultimate source of truth, we are dedicated to building innovative products that enable brands to find and understand the voice of their customers, and then put their customer’s truths into action.

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Read the full report to learn:

  • Why Alida was placed on the Magic Quadrant
  • How Alida compares to competitors in the Voice of Customer space
  • Market trends that the analysts have observed in the Voice of Customer market

Trusted by

Alida was formerly known as Vision Critical.

Source: Gartner Magic Quadrant for Voice of the Customer, 30th November 2020, Jim Davies, Ed Thompson.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.