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Alida Sparq

DELIVER DEEP INSIGHTS TO TURN CUSTOMER TRUTHS INTO ACTION

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Alida Sparq enables customer-centric brands to create a consistent flow of deep customer insights through a digital insight community.

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Alida Sparq uses a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to help organizations make decisions with their customers, not for them.

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Customer truths like motivations, preferences, and beliefs are translated into actionable data points.

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With Alida Sparq, our clients turn customer truths into action to improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk.

How Alida Sparq Uncovers Deep Insights to Improve Customer Experience

 

The Alida Sparq Difference

Progressive profiling delivers customer insights that can’t be obtained anywhere else

Alida Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors.

Exceptional support and guidance

Each Alida Sparq customer is assigned a Customer Success Manager who provides guidance on best practices for recruitment and engagement developed over 20 years in the customer insights business.

On-demand, trusted access

Alida Sparq engages customers that opt-in to share their demographic data, personal preferences and opinions in a way that complies with even the strictest privacy legislation like GDPR and CCPA.

Alida Sparq integrations make it easy to share and augment customer data

Enhance Alida Sparq by using our App Center to find existing partner integrations, or by using APIs to share Alida Sparq data across other customer data applications or import other customer data sources into Alida Sparq.

Accelerate time to value with best practice activity templates

Easily customizable pre-built templates on idea generation and refinement, brand and category measurement, and engagement let you generate faster ROI by accelerating the time to value for your digital insight community.

Customer Insights from Alida Sparq Will Help You:

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Drive Revenue Growth

Align relevant offers to well-defined customer segments

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Improve Customer Satisfaction

Improve the customer journey & optimize future experiences

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Innovate & Co-Create Products

Accelerate time to market & get it right the first time

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De-risk Decisions

Validate investment decisions with customers before commitments are made

Learn More About Alida Sparq

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The ROI of Alida Sparq

5X

improvement on marketing metrics

39%

Increase in order value

70%

Decrease in Customer churn

5X

Products to market

ALIDA SPARQ DIGITAL INSIGHT COMMUNITY

Progressive Profiling

Surveys

Forums

Analysis & Reporting

Quick Polls

Hubs

Develop rich profiles and deep segmentation

Build and enrich customer profiles with demographic, interest, and motive data over time

Anticipate customer behavior based on prior interactions and data from other sources

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Learn from the right customers at the right time

Power your insights with unlimited survey responses on Alida Sparq’s platform

Deliver interactive surveys on any device and in multiple languages.

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Enrich understanding through conversation

Capture real-time qualitative feedback.

Enable interactive social engagement between customer members to generate richer insights

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Advanced reporting and analysis capabilities reveal customer insights from new and existing data

Apply advanced tools (including text and sentiment analysis and weighting) critical insight on customer segments.

Create and share reports or export in various formats for fast, in-depth analysis.

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Engage members with short and compelling activities

Collect data quickly to augment existing customer insights.

See instant results of member feedback and use to action new content and decisions.

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Drive stronger engagement and collaboration

Member Hubs allow you to engage members socially and share exclusive content and newsletters with members.

Stakeholder Hubs allow you to embed customer insights in every part of the business to help stakeholders make data-driven customer-centric decisions.

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Download the Alida Mobile App Today

Keep track of key metrics on-the-go. Our mobile app allows Alida Sparq admins to monitor survey progress directly from their mobile device within an activity progress dashboard.

 

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Transform your customer experience with deep Insight and broad feedback

Collect meaningful and actionable customer insights to help you deliver differentiated and innovative experiences.