Travel & Tourism
Top airlines, hospitality brands, destinations, and travel operators rely on Alida
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“We talked a good game about being customer-centric, but we weren’t truly putting the customer at the heart of our business. Our use of the Alida platform and partnership with Alida to stand up a customer voice community was borne from the need to rectify this.”
- Sarah Strahan, Head of Marketing Operations, Travelport
Read their story
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“Thanks to the Alida platform's implementation, Pierre & Vacances has made customer voice key to its decision-making and has, among other benefits, seen a 9 point rise in overall satisfaction following the launch of a digital welcome booklet co-created and approved by its customer community.”
- Florence Vareille, Marketing Manager at Pierre & Vacances
Read their story
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Cebu Pacific established the "CEB Squad" community that helps inform product decisions and marketing campaigns, resulting in their community-driven CEB Super Pass product selling 9% more seats than their highly successful anniversary sale. This community-centric approach has driven a 76% increase in ad recall and the launch of new revenue channels.
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Accelerate innovation
Validate new routes, fare bundles, and travel amenities before launch by testing concepts, packaging, placement, and pricing with real travelers.
- Increase speed‑to‑market for new services and experiences with continuous traveler input.
- Prioritize high‑impact investments, reduce costs, and mitigate launch risk.
- Optimize network, capacity, and inventory decisions using mixed‑method insights.
Master the digital journey
Optimize the guest journey including discovery, booking flows, and guest arrival/departure experience to increase conversion and reduce abandonment.
- Remove friction throughout the traveler journey, from inspiration through booking and post‑trip feedback
- Rapidly iterate on website or app design with ongoing research from verified travelers/guests.
- Increase conversion rates, booking value, and repeat bookings.
Develop messaging that resonates
Deeply understand guest needs and preferences and run campaigns that perform better, drive personalized offers, and ultimately make the guest feel value.
- Tailor relevant offers across channels based on engagement and trip intent.
- Identify what products and experiences strengthen brand affinity, increase CSAT, and drive NPS.
- Meet travelers wherever they prefer to engage so every audience feels included.
