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Customer Story

Bendigo Bank

How Bendigo Bank supports customer-led decision making in real-time


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Bendigo Bank Achieved

79% faster response to customer calls

90% drop in phone queue complaints

1st place in Forrester's Australia CX index 3 years in a row


Bendigo Bank, Australia’s fifth largest retail bank, transformed how it uses insights to keep pace with customer expectations. Truly customer first, Bendigo Bank leverages insight from its miVoice community to scale CX initiatives across products and services. Bendigo Bank have placed in the top spot on Forrester’s CX index three years in a row, with its online community contributing to that success.


  • Improve customer satisfaction
  • De-risk decisions

Business Challenge 

With customer service in the financial services industry rapidly evolving, Bendigo Bank recognised the need to transform its products and digital offerings to keep pace with customer expectations. While recognising the need for traditional branches, Bendigo needed a way to validate new strategic developments across digital, services and products that would ultimately affect the experience of its customers.


In 2015, Bendigo and Adelaide Bank partnered with Vision Critical (now Alida) to create an online community of engaged customers called miVoice. miVoice is now the sounding board for customer-centric decisions made across the business.

With a goal to create faster, simpler banking, Bendigo Bank engaged the miVoice community to better understand pain points around certain banking processes. After experiencing ongoing complaints around call wait times into the contact centre, the bank enacted various changes that resulted in 79% faster customer service and a 90% drop in complaints about phone queues.

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.