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Alida Activate 2022 APAC Event Reimagines Experience

CX industry experts across APAC united together to reimagine how to design valuable experiences

HONG KONG – June 30, 2022 – Alida, a leader in Total Experience Management (TXM), presented its 2022 APAC edition of the annual Alida Activate event series on June 29, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organizations to connect, be inspired, and learn from one another. Attendees from across Asia-Pacific were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences.

“This year, Alida Activate has brought together some of the best industry experts and vision thinkers together to share the latest innovations in CX,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We are thrilled to host a conference that supports and celebrates growth, learning and collaboration, and gives way for an inspired and re-imagined future.” 

The annual event theme was “Experience, Reimagined”. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.

The event continued with engaging customer stories from innovative industry leaders from PLDT, Logitech and IPSOS. Topics included how customer insights help identify and solve customer service gaps, how to uncover new segments and design inclusive experience, approaches to building a B2B community for actionable insights, and how to respond to changing CX expectations. 

To watch the on-demand sessions of the Alida Activate 2022 APAC event, visit

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.

Join us on our mission to reimagine the experience at and @alidaTXM.