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Alida Announces Equity Investment from BMO Capital Partners

Funding complements the recent equity investment from Round13 Growth 

TORONTO — November 30, 2021 — Alida, a leader in Total Experience Management (TXM), today announced that following the recent Series D funding round by Round13 Growth Fund, the company has received a subsequent equity investment by BMO Capital Partners, bringing the total investment to $23 million. This investment will accelerate Alida’s aggressive growth strategy and innovation agenda to deliver leading SaaS solutions in the Customer Experience Management (CXM) industry.

“Alida is so fortunate to receive strong financial backing and trust from BMO Capital Partners,” said Ross Wainwright, CEO at Alida. “Over the past year, we have made huge strides in our innovation agenda and have seen our vision come to life. This investment strengthens Alida’s working capital position to grow key areas of our business, deliver market-leading solutions, and enhance the value for our current stakeholders. We are excited for the future ahead as we continue to revolutionize CXM innovation for our current and future customers.”

“BMO Capital Partners is thrilled to support Alida’s continued growth both as an investor and a collaborator,” said Andrew Hockin, Managing Director, BMO Capital Partners. “Alida delivers innovative solutions to the rapidly growing global CXM market and we look forward to building on BMO’s strong relationship with the management team as they achieve the next stage of growth.”

Today’s equity investment builds on the $20 million capital raise from Round13 Growth Fund in September 2021. Other recent funding initiatives include a US$10 million debt facility from Comerica Bank in July 2021, and US$20 million in growth debt from Vistara Capital Partners in 2020.

About BMO Capital Partners

BMO Capital Partners is a leading provider of subordinated debt and minority equity capital in Canada, helping middle-market companies take their businesses to the next level. With $1.1 billion in committed capital and offices across Canada, BMO Capital Partners acts as a true partner, helping companies through their growth journey. For additional information, visit 

About Round13 Growth

Round13 Growth Fund is a Toronto-based late-stage growth equity fund that supports tech-enabled businesses in Canada. Round13 Growth leverages deep strategic relationships, capital markets expertise and growth equity investment experience to add value to its portfolio companies with a hands-on approach. Round13 Growth is part of the Round13 Capital family of funds. For additional information, visit

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.