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Alida Appoints Vikki Kolbe to Board of Directors

Vikki Kolbe, a seasoned entrepreneur and global business leader, joins to support the company’s hyper-growth in Customer Experience Management

TORONTO - April 22, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced the appointment of Vikki Kolbe to its Board of Directors. 

A transformative business leader with over 38 years of technology and global business development experience, Kolbe is Co-Founder and CISO of KGCloud Advisory where she helps clients to accelerate the repeatable, secure and profitable delivery of customer value at scale. With deep roots in information, security and privacy, Kolbe brings a unique perspective to the Alida Board of Directors with an intersection of strategic business requirements, security, and enterprise technology implementations. 

“Vikki brings significant leadership to the Board,” said Philip C. Deck, Chairman of the Alida Board of Directors. “Her global technology expertise will be invaluable as the Alida team continues its strong growth trajectory in Customer Experience Management. We’re thrilled to welcome her on board.”

Previous to KGCloud Advisory, Kolbe spent her career in key leadership positions, including as Senior Vice President of Cloud Services at Oracle Corporation where she led a global team who supported 60+ industry solutions across eight vertical markets, which generated over $1B in managed service and SaaS revenue. Prior to her tenure at Oracle, Kolbe held executive appointments at HighRoads, Inc., Affinnova, NaviSite Inc., and Allaire where she led teams across engineering, professional services, security, managed services and cloud operations.

“We’re excited by the addition of Vikki to the Alida leadership team,” said Ross Wainwright, CEO of Alida. “We look forward to harnessing her expertise of powerful SaaS innovation into a strong integrated platform to accelerate business value and growth. Vikki has also been a true pioneer in leveraging the power of diversity to build world-class cultures that value equality. We’re proud to have her leadership as part of our Board of Directors.”

“I’m delighted to join the Alida Board at this very exciting inflection point for the company,” said Kolbe. “I’m inspired by the Alida mission and recognize the competitive advantage the team has established through both their innovation and culture in support of their disruptive pursuit on the CXM market.” 

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM