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Alida Earns 2021 Great Place to Work® Certification

Over 90% of Alida employees recognized the company as a Great Place to Work for its commitment to creating a culture of empathy and innovation

TORONTO - May 6, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that it has been awarded with the Great Place to Work® certification after an independent analysis conducted by Great Place to Work® Institute Canada. Through direct and anonymous feedback, 93% of employees stated that they trust the people they work for, have pride in the work they do, and enjoy the people with whom they work.

The Great Place to Work Trust Index© measures the level of trust in the workplace by focusing on 5 key dimensions: Credibility, Respect, Fairness, Pride and Camaraderie. With a high average score of 90% across all levels of trust, Alida is proud to celebrate and define its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward.

“It’s an honour to be recognized as a great place to work by our own employees,” said Ross Wainwright, CEO of Alida. “At Alida, our focus on fostering a strong company culture has had a huge impact on our growing success. I am grateful to have such a dedicated and passionate employee base who continuously innovate and create meaningful relationships with our customers, partners, and with each other.”

Alida is committed to actively supporting its employees through an engaging and collaborative workplace environment and leads initiatives such as onboarding and buddy programs, diversity & inclusion initiatives, employee recognition and awards, training and development programs, hackathons and innovation competitions, health & wellness programs, flexible benefit plans, and much more. 

Alida is dedicated to making a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program that harnesses the power of its people and products as a force for good. Examples include Alida’s recent commitment to support the Stemettes through their 2021 Outbox program, a UK-based social enterprise that works to inspire female and nonbinary youth into STEM fields, as well as empowering employee-led community initiatives like the development of the Toronto Vaccine Finder platform and upcoming participation in the Toronto and Vancouver Rides to Conquer Cancer in August 2021. 

“A great workplace is about the level of trust that employees experience in their leaders, the level of pride they have in their jobs, and the extent to which they enjoy their colleagues,” said Nancy Fonseca, Senior Vice President of Great Place to Work® Canada. “Our data shows that great workplaces benefit from stronger financial performance, reduced turnover, and better customer satisfaction from their peers. What’s more, work environments with trust at the foundation are ripe for innovation, agility, resilience and efficiency.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

About Great Place to Work®
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, Great Place to Work recognizes Canada’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at or find us on Twitter at @GPTW_Canada.

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.