93% of users rated Alida a 4 or 5 stars and over 90% have said they would be likely to recommend Alida as a trusted user research tool
TORONTO – March 27, 2025 – Alida, the leader in user research, today announced it has been recognized by G2, the world’s leading business solutions review website, as a Leader in the User Research Tools category in their 2025 Spring Grid Report.
Alida has been named a Leader based on receiving high customer satisfaction scores, derived directly from user reviews, and having a large market presence, which includes consideration for seller size and social impact. Some of the reviews about Alida include:
To qualify for the User Research category, a product must be able to engage customers through digital or in-person brand interactions, target current or outside audience feedback, capture in-moment feedback related to the buyer's journey, and offer features to tag, sort, and share feedback for analysis to guide optimization decisions. Explore what other real users have to say on Alida’s G2 page.
“Alida is honored to be recognized as a Leader in the Spring 2025 User Research Grid Report directly by our own customers," said Sean Peters, Chief Customer Officer at Alida. "As an organization that deeply values listening to real users, we’re thrilled to see our customers' positive feedback. It confirms that the innovations we’ve added to our platform, driven by their input, are enhancing their experiences and empowering them to create successful research programs.”
To learn about how Alida achieved its Leader status through its latest product innovations, visit https://www.alida.com/user-experience-research.
About Alida
Alida is a leader in user experience research, enabling the most innovative companies to gather fast and reliable customer feedback at scale. The Alida Research Platform allows organizations to access real users, field a multitude of research methodologies, accelerate analysis and deliver actionable insights that power product innovation, brand intelligence, and enhanced user experience.
Learn more at www.alida.com.
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