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Alida Named a Leader in Summer 2022 Grid® Reports for Experience Management Software

Alida has also maintained its distinction for “Best Support” and “Easiest to Do Business with” in the Mid-Market Relationship Index Report for 5th quarter in a row 

TORONTO – June 23, 2022 – Alida, a leader in Total Experience Management (TXM), today announced it has been recognized by G2, the world’s leading business solutions review website, as a Leader in the Experience Management Software category across the Overall and Mid-Market Grid Report. Alida has also received award badges for “Best Support” and “Easiest to Do Business” in the Mid-Market Relationship Index Report, as well as the “Users Love Us'' badge. 

G2 recognitions are based on customer satisfaction scores, derived directly from user reviews, and market presence, which includes consideration for seller size and social impact. “Best Support” and “Easiest to Do Business With” badges are awarded based on results from G2’s Mid-Market Relationship Index Report. The “Users Love Us” badge is earned after collecting 20 reviews with an average rating of 4.0 stars. Alida has received the “Users Love Us” badge consistently for the last 21 quarters, since Spring 2017. 

“Alida is honored to be recognized as a Leader in Experience Management Software by our own customers," said Ross Wainwright, CEO at Alida. "As a company in the Voice of the Customer (VoC) industry, we place high value on listening to our customers and innovating for them. With over 175 customer-led product enhancements to the Alida TXM platform in just two years, we are dedicated to supporting organizations in elevating their customers' experiences.”

For inclusion in the report, a product must have received 10 or more reviews. Some of the reviews about Alida include: 

  • We love engaging with our brand influencers across all platforms and all brands. The Alida platform allows us to launch targeted activities to specific audiences and collect results quickly. Our research team is able to support multiple teams across all of our brands (including marketing, commercial, sales, product, UX), collecting valuable insights in just a few days, when needed. – 5/5 stars, Community Manager, Custom Insights Enterprise (> 1000 emp.)

  • The platform is very easy to use, it’s so user friendly that you can get started exploring and building projects right away. If an issue does arise their customer support team is SO great! I have used both the chat support as well as calling into their hotline and both were seamless. They also have a lot of blog content that has tips and tricks as well as step by step instructions on how to implement activities.” – 5/5 stars, Administrator in Consumer Goods Enterprise (> 1000 emp.)

  • “Unlike other platforms, Alida's platform is almost all proprietary, so the integration between different parts like survey programming and reporting is seamless.” – 4.5/5 stars, Consultant in Retail Enterprise(> 1000 emp.)

“Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” 

For more information on Alida’s products and how they can help your organization uncover and action your customers’ truth, visit

About G2

G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit and follow us on Twitter and LinkedIn.

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences. Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.

Join us on our mission to reimagine the experience at and @alidaTXM.