The report also identified Alida as having above average customer feedback
VANCOUVER — January 29, 2026 — Alida, a leader in user research, today announced it has been named as a “Strong Performer” in the Forrester WaveTM: Experience Research Platforms, Q1 2026. In this report, Alida was scored and evaluated alongside eight other significant players in the market.
“Alida is thrilled to have been included in the Forrester WaveTM: Experience Research Platforms, Q1 2026 report,” said Efrem Ainsley, CEO at Alida. “This inclusion highlights Alida’s strong position in the industry and highlights its competitive platform, which offers one of the broadest ranges of mixed-method approaches, combining best-in-class quantitative and qualitative research capabilities. As we look to the future, our focus remains on empowering world-class organizations to elevate real customer voices, supported by AI-powered workflows that drive deeper, more effective research with the audiences that matter most.”
As part of the report, Alida was also noted for its above-average customer feedback. Alida has long prioritized exceptional user experience, with a strong focus on delivering high-quality customer support. This commitment has been a key differentiator, ensuring customers not only benefit from a robust research platform, but also from support services that enable seamless implementation and ongoing success.
About Alida
Alida is a leader in user experience research, enabling the most innovative companies to gather fast and reliable customer feedback at scale. The Alida Research Platform allows organizations to access real users, field a multitude of research methodologies, accelerate analysis, and deliver actionable insights that power product innovation, brand intelligence, and enhanced user experiences.
Learn more at www.alida.com.
###
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
