Request a Demo

Close Form PopupLink to Close the Form Popup

Demo Form

Learn how we use your personal data in our privacy policy and about our country/region options

Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2021"

TORONTO – May 25, 2021 – Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2021” by The Software Report.

Product head nominees from some of the largest and most reputable software companies were evaluated and selected across a number of categories, including product/revenue track record, breadth of capabilities, leadership and promoting a positive working environment among other areas. The Software Report also conducted a candidate evaluation based on company competitiveness within the broader software industry.

“I’m honored and humbled to be included in this exceptional group of top software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our innovation agenda and builds our products through the lens of our customers. Over the past year, we’ve released 6 new products and over 70 new features and enhancements. Our ‘rolling thunder’  approach is central to our leadership position in the Customer Experience Management (CXM) and Voice-of-Customer (VoC) markets globally. This award is a testament to the hard work and commitment of our people at Alida.”

Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Within a year, Riaz led his team to successfully build world-class customer experience (CX) software. Recently, his team was awarded by Comparably, ranking #48 for product & design across 60,000 companies worldwide. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture.

“I’ve been fortunate in my career to work closely with Riaz in a number of roles,” said Ross Wainwright, CEO of Alida. “When Alida began our journey to expand our software and go-to-market into the CXM space, I knew Riaz was the best person to lead our R&D organization. Our team is so proud to be recognized as an innovation company under his leadership. What he and the team have achieved in a year is incredible.”

Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education.

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Follow us at and engage with us on social media @alidaCXM.