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Alida President Riaz Raihan Named A “Top 25 Software Product Executive of 2022"

TORONTO – May 25, 2021 – Alida, a leader in Total Experience Management (TXM), today announced that its President of Products & Engineering Riaz Raihan has been named as a “Top 25 Software Product Executive of 2022” for the second consecutive year by The Software Report.

Product head nominees from some of the largest and most reputable software companies were evaluated and selected based on the innovative products they and their teams have created, their demonstrated leadership capabilities, their impact on the software industry, a commitment to executing on their companies’ product visions, and their ability to deliver the advanced and transformative solutions their companies need to stay ahead in the competition.

“I’m humbled to be recognized again alongside incredibly talented software product executives,” said Raihan. “At Alida, our award-winning products and engineering team spearheads our aggressive innovation agenda and continuously enhances our TXM Platform through the lens of our customers. Together, we put our ‘rolling thunder’ approach into action as we grow our leadership presence in the Customer Experience Management (CXM) market globally. This award is a true testament to the continuous commitment and work of all our people at Alida.”

Raihan joined Alida in December 2019 to lead product strategy, product management, R&D, engineering, artificial intelligence, product design, value engineering, CoE and cloud operations for the company. Since the moment of his arrival, Riaz and his team have been pushing forward Alida's innovation agenda by building world-class customer experience (CX) software. Riaz’s team produces quarterly product releases, enhancing Alida’s TXM Platform. This unique platform is the first CX tool of its kind, offering organizations the power to combine customer, employee, product, and brand experiences. With two decades of technology and product leadership experience, Riaz is a veteran of Cisco, SAP, Infor and Accenture.

Previously, Riaz was President & GM at Cisco’s IoT business unit in San Jose, California. He led a team of 1,500 technologists that created SaaS products by harnessing the power of IoT, cloud and AI/ML. Riaz spent a decade at SAP as SVP & COO. At Infor, he led digital engineering globally. Early in his career, he worked at Accenture and Ernst & Young advising C-suite executives at F500 corporations. Riaz holds engineering and MBA degrees and is a graduate of Stanford University’s management development program. He is a member of MENSA. Riaz is passionate about youth STEM education. Since 2004 he has served as volunteer/teacher for Junior Achievement, a global non-profit organization focused on youth education.

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles on Riaz’s team at

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences.

Join us on our mission to reimagine the experience at and @alidaTXM.